Article Presented by:
Copyright © 2009 Marcia Yudkin
It's extremely rare to host a teleseminar exclusively with people who already recognize your voice. Likewise, listeners may not recall the name of your guest. They may have downloaded or received your audio recording without an adequate written introduction. So always introduce both yourself and your guest using both first and last names.
The best way to remember this seemingly obvious inclusion is to have a standard introduction and close that you have written out in front of you during the teleseminar. Without this, you'll forget and lose some of the marketing impact of your expertise. ("Gosh, what a smart host, but Jerry who?")
Check ahead of time on the proper pronunciation of your guest's name, and write it out phonetically if necessary so you can say it (for instance: ach-mah-DEE-na-zhad). The other day I listened to an audio interview in which the host confessed that he was sure to butcher his guest's name, and would he please introduce himself? The guest then introduced himself, but without stating his name. So the host ended up being rude not only to his guest but also to his audience, who had no idea who they were listening to.
Second, listen. Listen to your guest! If you're too focused on the list of questions to get through, or you're thinking of the next question while your guest is speaking, you could commit an awful gaffe, like one teleseminar host whose closed ears amazed me. Not once but four times during the call he mis-stated something that his guest had said, so that the guest repeatedly corrected him. Anyone who'd been thinking of hiring that host as a coach or consultant would surely have finished the call resolving not to do so, he was such a horrible listener.
Third, be prepared with a list of questions for your guest. Sometimes your guest will write up the questions for you, but if not, create your own collection of things you want to ask. Instead of just mechanically going through the list one by one, however, think of it as a conversation and follow up on interesting comments your guest makes, with "Could you say more about that?" "For example?" or "What do you mean by such and such?"
Fourth, let your guest do most of the talking. You should talk no more than 20 percent of the time, with your guest talking 80 percent of the time. Remember that you chose as your guest someone your listeners are going to want to hear from, and let that happen instead of using a teleseminar interview as your own soapbox.
Fifth, as the conversation goes along, explain any technical term or insider reference that listeners may not understand. Recently while interviewing someone about her marketing successes, I politely interrupted to ask her to define terms like "marketing funnel" and "conversion" for listeners, who as relative beginners might not know these terms.
Likewise, if your guest mentions someone else's name in passing or a URL, jump in and repeat the name, spell out the URL and provide any context that might be necessary for some of your listeners.
As host you need to keep listeners properly oriented, which also creates a positive impression for yourself, too. To further polish your hosting technique, listen to top-notch interviewers on radio or TV, paying attention less to the content than to how they keep the conversation moving along and interesting for the listener.
About the Author:
Veteran teleseminar presenter Marcia Yudkin specializes in high- ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of "66 Ways to Use Teleseminars to Promote Your Business or Your Cause," go to http://www.yudkin.com/teleteach.htm . Discover how to plan, promote and deliver profitable teleseminars, whether you're an entrepreneur, business or health professional, nonprofit organization or corporate marketer.
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I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business. When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com |
Saturday, January 31, 2009
How to Backorder for a Domain Name - Part I
Article Presented by:
Copyright © 2009 John Khu
Backordering for a domain name is a well-known process used by a number of expired domain traders. At present, domain backordering service firms offer five different types of model that focus on targeting different stages of domain deletion cycle. Each one of these models has its own weaknesses and merits. Domain backordering is also a preferred process that can yield you very good results. However, there may be a small glitch in the standard backordering process, as the success or failure depends entirely on the level and efficiency of coordination and assistance between different registrars, the cost of backordering and the inclination of an expired domain traders in using such a service.
Tip: If you want to enhance your domain backordering success rate, you may wish to subscribe to a number of backordering services.
Let us know what exactly domain backordering is! It is a useful service that tries to register and grab an expired domain for and on behalf of a subscriber before others grab and registers it. Backordering is an extreme natured process, when you want to buy a very good domain name before other pounces on it. However, not all expiring domains can be backordered as the owner of the domain might renew a particular domain before its final deletion or the domain might be even under the Hold status facing a trademark or intellectual property ownership dispute.
Domain Backordering process:
All domain names are registered for a predetermined period of one to ten years and the owner of the domain can renew his or her domain within this period. If the owner fails to renew the domain name, then the domain in question will go through a series of processes until its final deletion from the registry. Here are the stages of a domain deletion cycle:
Expiration of domain name registration
Once the owner fails to renew a particular domain, the registrar will place that domain under the Register-Hold status when the said domain can only be renewed. The grace period offered by registrar vary from 30 and 45 days. But, the domain will be disabled, so that the owner will not be able to use more common features of the portal like e mail and links. To get back these features, the owner must pay the renewal fees along with penalty fees.
Deletion of domain name
At this stage, the registrar will delete the non-renewed domain names.
Redemption Period status
At this stage, the expired domain name can only be restored and not modified or ejected. Requests for any changes will not be entertained at this stage. The domain will remain in this stage for a maximum of a month, during which the owner of the domain can get back the domain by:
Contacting the registrar
Paying off the required fees including a penalty fee of around $200. Once the required fees are paid, the domain will enter a stage called "Pending Restore" that be in vogue for a period of seven days. At this juncture, all features like email access and web pages are restored back to the owner of the web site. Soon, the registrar will submit a restore certificate to the Registry. Soon after the Restore command and Restore reports are approved, the domain will go back the active status.
Pending Delete Stage
If a domain stays in the Redemption period even after five days, the said domain name will be move over to the Pending Delete stage that lasts for about 5 days. At this stage, the domain will be deleted finally; either the registry or the registrar cannot change the status of the domain.
Deletion Stage:
Soon after the sixth day, the registrar will delete the name from the registry. At this stage, the major registrars will release their stock of expired domain names in batches at 6.30 AM.
Hint: Registrars will have in insider information about the deleted names five days in advance and some of them may even pass on this sensitive information to speculators around the world. The batch release is unique and special to VeriSign, while others delete expired domains in a real-time mode within 45 days after the original expiry date.
The last one or two phase are the most critical time period for an expired domain trader, as it is the occasion when most of the good domain names are grabbed by smart domain name traders. Domain name back ordering process comes to your immediate help during this time and you can also grab very good domain names by using this process.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2009 John Khu
Backordering for a domain name is a well-known process used by a number of expired domain traders. At present, domain backordering service firms offer five different types of model that focus on targeting different stages of domain deletion cycle. Each one of these models has its own weaknesses and merits. Domain backordering is also a preferred process that can yield you very good results. However, there may be a small glitch in the standard backordering process, as the success or failure depends entirely on the level and efficiency of coordination and assistance between different registrars, the cost of backordering and the inclination of an expired domain traders in using such a service.
Tip: If you want to enhance your domain backordering success rate, you may wish to subscribe to a number of backordering services.
Let us know what exactly domain backordering is! It is a useful service that tries to register and grab an expired domain for and on behalf of a subscriber before others grab and registers it. Backordering is an extreme natured process, when you want to buy a very good domain name before other pounces on it. However, not all expiring domains can be backordered as the owner of the domain might renew a particular domain before its final deletion or the domain might be even under the Hold status facing a trademark or intellectual property ownership dispute.
Domain Backordering process:
All domain names are registered for a predetermined period of one to ten years and the owner of the domain can renew his or her domain within this period. If the owner fails to renew the domain name, then the domain in question will go through a series of processes until its final deletion from the registry. Here are the stages of a domain deletion cycle:
Expiration of domain name registration
Once the owner fails to renew a particular domain, the registrar will place that domain under the Register-Hold status when the said domain can only be renewed. The grace period offered by registrar vary from 30 and 45 days. But, the domain will be disabled, so that the owner will not be able to use more common features of the portal like e mail and links. To get back these features, the owner must pay the renewal fees along with penalty fees.
Deletion of domain name
At this stage, the registrar will delete the non-renewed domain names.
Redemption Period status
At this stage, the expired domain name can only be restored and not modified or ejected. Requests for any changes will not be entertained at this stage. The domain will remain in this stage for a maximum of a month, during which the owner of the domain can get back the domain by:
Contacting the registrar
Paying off the required fees including a penalty fee of around $200. Once the required fees are paid, the domain will enter a stage called "Pending Restore" that be in vogue for a period of seven days. At this juncture, all features like email access and web pages are restored back to the owner of the web site. Soon, the registrar will submit a restore certificate to the Registry. Soon after the Restore command and Restore reports are approved, the domain will go back the active status.
Pending Delete Stage
If a domain stays in the Redemption period even after five days, the said domain name will be move over to the Pending Delete stage that lasts for about 5 days. At this stage, the domain will be deleted finally; either the registry or the registrar cannot change the status of the domain.
Deletion Stage:
Soon after the sixth day, the registrar will delete the name from the registry. At this stage, the major registrars will release their stock of expired domain names in batches at 6.30 AM.
Hint: Registrars will have in insider information about the deleted names five days in advance and some of them may even pass on this sensitive information to speculators around the world. The batch release is unique and special to VeriSign, while others delete expired domains in a real-time mode within 45 days after the original expiry date.
The last one or two phase are the most critical time period for an expired domain trader, as it is the occasion when most of the good domain names are grabbed by smart domain name traders. Domain name back ordering process comes to your immediate help during this time and you can also grab very good domain names by using this process.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Thursday, January 29, 2009
Six Technical Mistakes to Avoid When Running Teleseminars
Article Presented by:
Copyright © 2009 Marcia Yudkin
With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions. Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can comfortably listen to and learn from.
Teleseminar mistake #1: Using a cell phone or Internet phone instead of a land line. According to conference call line providers, the quality of the call is only as good as its weakest link. Sometimes Internet phones create echoes and cell phones degrade the line quality for all the participants. Also, whenever someone has told me they were unable to connect to the conference call line, it turns out they were using a cell phone, even though I tell people not to.
Teleseminar mistake #2: Neglecting to turn off entry and exit chimes. Although every commercial conference-call line includes a command for turning off the chirps that signal someone coming on or getting off the line, many experienced teleseminar presenters fail to eliminate these distracting sounds.
Teleseminar mistake #3: Giving participants the moderator access code. Conference call lines provide users with two access codes - one for the moderator and guest and the other for participants - so that the call organizer can mute participants and their background noise with a single command. If you mistakenly give participants the moderator code, their barking dogs, typing and office sounds can disrupt or even ruin the call.
Teleseminar mistake #4: Relying on computer notes. If you have your teleclass notes printed out, rather than reading them off your computer screen, you won't worry if the power goes out during a telephone session. For the same reason, make sure you have your call-in number written down on paper instead of only in a computer file. Although a power failure during a call sounds unlikely, it's happened to two presenters I know. Spread your notes out across your desk to avoid distracting listeners with the sound of paper rustling.
Teleseminar mistake #5: Sipping water or coffee audibly during the teleclass. Always have a glass of water near you in case your throat gets dry, but use a straw to avoid gulping noises on your recording. On one conference recording I purchased, the emcee sounds like he's not just sipping but slurping every minute or two. Whenever listeners can't help but notice such things, they're not paying attention to the content of the call.
Teleseminar mistake #6: Recording in only one audio channel. I like to listen to teleclasses on my portable CD player as I walk around our lake. Last month I returned a $199 teleclass collection for a refund because the recording played only in my left ear. After five minutes, it hurt to listen.
The surest way to take care of important logistical details is to use a reminder checklist, the way pilots do before takeoff. Got my water and straw? Chimes off? Then take a deep breath and concentrate on communicating your seminar content.
About the Author:
Veteran teleseminar presenter Marcia Yudkin specializes in high- ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of "66 Ways to Use Teleseminars to Promote Your Business or Your Cause," go to http://www.yudkin.com/teleteach.htm . Discover how to plan, promote and deliver profitable teleseminars, whether you're an entrepreneur, business or health professional, nonprofit organization or corporate marketer.
Copyright © 2009 Marcia Yudkin
With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions. Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can comfortably listen to and learn from.
Teleseminar mistake #1: Using a cell phone or Internet phone instead of a land line. According to conference call line providers, the quality of the call is only as good as its weakest link. Sometimes Internet phones create echoes and cell phones degrade the line quality for all the participants. Also, whenever someone has told me they were unable to connect to the conference call line, it turns out they were using a cell phone, even though I tell people not to.
Teleseminar mistake #2: Neglecting to turn off entry and exit chimes. Although every commercial conference-call line includes a command for turning off the chirps that signal someone coming on or getting off the line, many experienced teleseminar presenters fail to eliminate these distracting sounds.
Teleseminar mistake #3: Giving participants the moderator access code. Conference call lines provide users with two access codes - one for the moderator and guest and the other for participants - so that the call organizer can mute participants and their background noise with a single command. If you mistakenly give participants the moderator code, their barking dogs, typing and office sounds can disrupt or even ruin the call.
Teleseminar mistake #4: Relying on computer notes. If you have your teleclass notes printed out, rather than reading them off your computer screen, you won't worry if the power goes out during a telephone session. For the same reason, make sure you have your call-in number written down on paper instead of only in a computer file. Although a power failure during a call sounds unlikely, it's happened to two presenters I know. Spread your notes out across your desk to avoid distracting listeners with the sound of paper rustling.
Teleseminar mistake #5: Sipping water or coffee audibly during the teleclass. Always have a glass of water near you in case your throat gets dry, but use a straw to avoid gulping noises on your recording. On one conference recording I purchased, the emcee sounds like he's not just sipping but slurping every minute or two. Whenever listeners can't help but notice such things, they're not paying attention to the content of the call.
Teleseminar mistake #6: Recording in only one audio channel. I like to listen to teleclasses on my portable CD player as I walk around our lake. Last month I returned a $199 teleclass collection for a refund because the recording played only in my left ear. After five minutes, it hurt to listen.
The surest way to take care of important logistical details is to use a reminder checklist, the way pilots do before takeoff. Got my water and straw? Chimes off? Then take a deep breath and concentrate on communicating your seminar content.
About the Author:
Veteran teleseminar presenter Marcia Yudkin specializes in high- ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of "66 Ways to Use Teleseminars to Promote Your Business or Your Cause," go to http://www.yudkin.com/teleteach.htm . Discover how to plan, promote and deliver profitable teleseminars, whether you're an entrepreneur, business or health professional, nonprofit organization or corporate marketer.
Friday, January 23, 2009
No Website Is An Island - Back Linking is Essential for Success
Article Presented by:
Copyright © 2006-2009 Trey Pennewell
Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) can make or break your website.
It is commonly thought by many that if your website does not rank on one of the first two pages of the SERPs that your website will rarely be seen by visitors. For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.
Google and Yahoo love to see a website that has back links leading to it. You can check this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case study and look at your #1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering the following into the search engine of your choosing: link:http://www.yourdomainurl.com
Of course back links are just one part of the equation, but they are a big part of the equation in getting good SERP results. So, if creating back links is such a good idea, why isn't everyone doing it? Well, not everyone is doing it, because it can be a real pain to create back links.
Let's look at some of the more common methods of building back links:
Email A Fellow Webmaster - It is recommended that the back links that you get to your site be from a site that is relevant to the topic of your own website. Having a website about cars linked to a site about fishing does not help you in the SERPs, as much as having a site about cars linking to a site about tires.
The problem here is that you can literally spend hours upon hours emailing various webmasters and asking them to give you a back link. In addition, it is common practice that you offer a reciprocal link to their website. This is fine for some people, but others do not want to clutter their pages with links that take visitors away from their website.
Additionally, you will want to look and see if the site that you are trying to get a link from has a good Google page rank (PR). Google says that a back link from a related site with good PR counts as a strong "vote" for your site; the more votes that you get, the higher your SERP and the higher your PR will be at the next update.
Once you create a sales pitch to a Webmaster for a link exchange, you have to hurry up and wait. You can email 100 webmasters and get a varied response, that is, if you get a response at all. It has been cited that reciprocal linking campaigns have about a 2-5% acceptance rate. In other words, out of those 100 people you took the time to research and to email, only 2-5 of them will give you the back link that you are looking for. Of course, a few more may be willing to do it for a fee.
Directories - Directories are another "tried and true" method of generating back links to websites. Again this is a process that will take hours of work. The two most popular directories are DMOZ.com and the Yahoo directory.
DMOZ is human edited; this is good, because they work hard at only approving quality sites. The downside is that they often lack the actual human beings to approve or disapprove all of these sites that are submitted. There simply are not enough people volunteering for DMOZ to stay on top of all the submissions.
Yahoo will allow for directory submissions for free if your website is not deemed to be a business website. If your website is deemed to be a business website, plan on shelling out about $300 to be "considered" for a listing in their directory. They do not guarantee that your website will be listed in their directory. Yahoo only guarantees that they will consider your website for inclusion in their directory.
You will find that many webmasters operate their own directories. You can find a list of many directories on message boards like the one at DigitalPoint.com (http://forums.digitalpoint.com/). Many of these directories provide free listings, or they wish for a reciprocal link in exchange for placing your link. At many of these directories, you can also pay for a sponsored link.
The problem here? These directories are usually operated by software and are not human edited. This means that your site could end up in the wrong category or that your site is simply listed and forgotten about. These link directories often boast of having decent PR on their homepage, but the actual page that your site will be listed on usually has a 0 PR. These small directories also have numerous requirements, and you need to read the fine print. One mistake and the 15 minutes you spent constructing your submission could be wasted, when your submission is rejected.
Reprint Articles For Back Links - This is an option to create back links that many webmasters overlook. Probably the primary reason that webmasters do not take full advantage of this is because they do not feel comfortable with writing articles. Another reason is that the Webmaster may not have the time to write a quality article.
Consider this, one well-written article can be submitted to literally thousands of publishers of ezines and newsletters, niche webmasters, and free reprint article sites and can result in dozens, hundreds or thousands of back links. Now, not every publisher will pick up your article, but for the ones that do use your article, you will get a back link from their website. The back link is achieved in the "about the author" box that is required to stay in place with your article.
The more informative people find your article, the more linking results you can expect to achieve from your reprint article.
A webmaster that says he or she doesn't have the time to spend an hour or two writing an article needs to take a look at how many hours have been spent submitting to directories or writing to other webmasters asking for back links.
Don't feel comfortable writing your own article? Then hire a ghostwriter.
Once the article is written, then you should consider paying a distribution service to distribute your article for you. Again, this is a relatively small price to pay in order to get those all-important back links.
Some recommended article distribution services in alphabetical order include:
http://www.ArticleSubmissionSites.com/article_services.htm http://www.EzineTrendz.com/ http://www.PRLeads.com/article.htm http://www.SubmitYourArticle.com/ http://www.thePhantomWriters.com/
In the end, you can save yourself time, money, and a lot of headaches by using articles to create back links to your site. You may be surprised by how many websites are starving for content and are more than happy to place your free reprint article on their website. Odds are that if they are placing your article on their website, then they are in your same niche market --- which only adds to the value that the search engines will place on that back link. Don't forget that people actually read these articles, and you can gain a boost in traffic as a bonus to all of your new back links.
In Conclusion...
I know, you don't want to shell out the money to use reprint articles as a linking method, but how much money have you spent on being listed as a "sponsored" website in directories?
How much time have you wasted in trying to drum up new back links through other methods? After all, your time is your money. You can spend your time or your money to do the tasks that you need to do to be successful. And literally, sometimes it makes a whole lot of sense to outsource specialized tasks to experts in their fields.
No website is an island. You cannot just build your website and expect people to be knocking down your door to buy your products or services. You have to advertise. People have got to have a way to find your website.
If you take the time and expend the effort to build your website in such a way as to attract the search engines and to provide what the search engines consider to be a good website, then you will find that the search engine companies can be your business' best friend. And whether you like it or not, one of the ways that the search engines companies deem a website to be a good website, is by the number of back links pointing to the website.
You can have the best website on the internet, selling the best products and services at the best prices, but if people cannot find you, then your website is pointless. If you desire to be successful, then you need to do whatever is necessary to build links to your website. Give the search engines what they want (back links to your website), and the search engines will give you what you want (targeted traffic).
About the Author:
Trey Pennewell is a writer, who writes about online marketing. Learn more about our SEO Pay For Rankings services at: http://www.linksandtraffic.com/seo-services/search-marketing.html Trey also manages article approvals at the free article directory located at: http://www.techcentralpublishing.com
Copyright © 2006-2009 Trey Pennewell
Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) can make or break your website.
It is commonly thought by many that if your website does not rank on one of the first two pages of the SERPs that your website will rarely be seen by visitors. For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.
Google and Yahoo love to see a website that has back links leading to it. You can check this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case study and look at your #1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering the following into the search engine of your choosing: link:http://www.yourdomainurl.com
Of course back links are just one part of the equation, but they are a big part of the equation in getting good SERP results. So, if creating back links is such a good idea, why isn't everyone doing it? Well, not everyone is doing it, because it can be a real pain to create back links.
Let's look at some of the more common methods of building back links:
The problem here is that you can literally spend hours upon hours emailing various webmasters and asking them to give you a back link. In addition, it is common practice that you offer a reciprocal link to their website. This is fine for some people, but others do not want to clutter their pages with links that take visitors away from their website.
Additionally, you will want to look and see if the site that you are trying to get a link from has a good Google page rank (PR). Google says that a back link from a related site with good PR counts as a strong "vote" for your site; the more votes that you get, the higher your SERP and the higher your PR will be at the next update.
Once you create a sales pitch to a Webmaster for a link exchange, you have to hurry up and wait. You can email 100 webmasters and get a varied response, that is, if you get a response at all. It has been cited that reciprocal linking campaigns have about a 2-5% acceptance rate. In other words, out of those 100 people you took the time to research and to email, only 2-5 of them will give you the back link that you are looking for. Of course, a few more may be willing to do it for a fee.
DMOZ is human edited; this is good, because they work hard at only approving quality sites. The downside is that they often lack the actual human beings to approve or disapprove all of these sites that are submitted. There simply are not enough people volunteering for DMOZ to stay on top of all the submissions.
Yahoo will allow for directory submissions for free if your website is not deemed to be a business website. If your website is deemed to be a business website, plan on shelling out about $300 to be "considered" for a listing in their directory. They do not guarantee that your website will be listed in their directory. Yahoo only guarantees that they will consider your website for inclusion in their directory.
You will find that many webmasters operate their own directories. You can find a list of many directories on message boards like the one at DigitalPoint.com (http://forums.digitalpoint.com/). Many of these directories provide free listings, or they wish for a reciprocal link in exchange for placing your link. At many of these directories, you can also pay for a sponsored link.
The problem here? These directories are usually operated by software and are not human edited. This means that your site could end up in the wrong category or that your site is simply listed and forgotten about. These link directories often boast of having decent PR on their homepage, but the actual page that your site will be listed on usually has a 0 PR. These small directories also have numerous requirements, and you need to read the fine print. One mistake and the 15 minutes you spent constructing your submission could be wasted, when your submission is rejected.
Consider this, one well-written article can be submitted to literally thousands of publishers of ezines and newsletters, niche webmasters, and free reprint article sites and can result in dozens, hundreds or thousands of back links. Now, not every publisher will pick up your article, but for the ones that do use your article, you will get a back link from their website. The back link is achieved in the "about the author" box that is required to stay in place with your article.
The more informative people find your article, the more linking results you can expect to achieve from your reprint article.
A webmaster that says he or she doesn't have the time to spend an hour or two writing an article needs to take a look at how many hours have been spent submitting to directories or writing to other webmasters asking for back links.
Don't feel comfortable writing your own article? Then hire a ghostwriter.
Once the article is written, then you should consider paying a distribution service to distribute your article for you. Again, this is a relatively small price to pay in order to get those all-important back links.
Some recommended article distribution services in alphabetical order include:
In the end, you can save yourself time, money, and a lot of headaches by using articles to create back links to your site. You may be surprised by how many websites are starving for content and are more than happy to place your free reprint article on their website. Odds are that if they are placing your article on their website, then they are in your same niche market --- which only adds to the value that the search engines will place on that back link. Don't forget that people actually read these articles, and you can gain a boost in traffic as a bonus to all of your new back links.
In Conclusion...
I know, you don't want to shell out the money to use reprint articles as a linking method, but how much money have you spent on being listed as a "sponsored" website in directories?
How much time have you wasted in trying to drum up new back links through other methods? After all, your time is your money. You can spend your time or your money to do the tasks that you need to do to be successful. And literally, sometimes it makes a whole lot of sense to outsource specialized tasks to experts in their fields.
No website is an island. You cannot just build your website and expect people to be knocking down your door to buy your products or services. You have to advertise. People have got to have a way to find your website.
If you take the time and expend the effort to build your website in such a way as to attract the search engines and to provide what the search engines consider to be a good website, then you will find that the search engine companies can be your business' best friend. And whether you like it or not, one of the ways that the search engines companies deem a website to be a good website, is by the number of back links pointing to the website.
You can have the best website on the internet, selling the best products and services at the best prices, but if people cannot find you, then your website is pointless. If you desire to be successful, then you need to do whatever is necessary to build links to your website. Give the search engines what they want (back links to your website), and the search engines will give you what you want (targeted traffic).
About the Author:
Trey Pennewell is a writer, who writes about online marketing. Learn more about our SEO Pay For Rankings services at: http://www.linksandtraffic.com/seo-services/search-marketing.html Trey also manages article approvals at the free article directory located at: http://www.techcentralpublishing.com
An Easy Way to Secure More Registrations for Your Event
Article Presented by:
Copyright © 2009 Jim Romanik
Have you ever come across an event that you wanted to attend but registration wasn't available yet? What did you do? Did you remember to go back in a few weeks to register or just forget about it?
If people are starting to think about registering for your event and you don't have a way to capture that interest, you are losing potential registrants. Seizing every opportunity to make a sale is critical to a successful event, especially during a time when people are spending less.
Use A Save-The-Date Form
A Save-The-Date form is a simple form designed to collect contact information of people interested in attending your event before registration opens. Once you have the email address and/or phone number of people interested in attending, you can proactively follow up to encourage them to register.
A side benefit of the Save-The-Date form is the number of responses you get may help gauge the interest level for your event.
Over the last few weeks of 2008, while the ePly team was snowed in, we brainstormed what a really good Save-The-Date form should include:
1. Keep it simple and easy to complete.
2. Limit the fields to name, phone number and email address; ask for other details only if you really need them.
3. Make email address the only required field.
4. Give clear and easy-to-read instructions on how the save the date form works such as "Registration for the "event name" is not yet open. Please enter your name and email address below and we will contact you once registration opens".
5. Have a privacy policy on the form so people feel safe providing their information.
6. Make the form branded to match your organization or the event, so people feel comfortable.
7. Put the name, phone number and email address of a contact person on the form. You probably won't get many calls, but just knowing that there is someone to contact will help make your form seem more legitimate.
The next time people express interest in your event and you are still finalizing the details, make a Save-The-Date form a part of your event marketing plan and proactively follow up to secure those registrations.
Please feel free to contact us at ePly.com if you have any questions or comments about this article.
Author's Note: This article was originally published here: http://www.eply.com/event_resources/online_registration_articles/savedate.html
About the Author:
Jim Romanik - founder of ePly Online Event Registration Software (http://www.eply.com)
We are online registration experts and treat your reputation as our own to build registration forms that help your events succeed and make people wonder how you did it.
Download our Free Guide - "What Every Event Planner Should Know About Online Event Registration" at: http://www.eply.com/lp/articles.html
Copyright © 2009 Jim Romanik
Have you ever come across an event that you wanted to attend but registration wasn't available yet? What did you do? Did you remember to go back in a few weeks to register or just forget about it?
If people are starting to think about registering for your event and you don't have a way to capture that interest, you are losing potential registrants. Seizing every opportunity to make a sale is critical to a successful event, especially during a time when people are spending less.
Use A Save-The-Date Form
A Save-The-Date form is a simple form designed to collect contact information of people interested in attending your event before registration opens. Once you have the email address and/or phone number of people interested in attending, you can proactively follow up to encourage them to register.
A side benefit of the Save-The-Date form is the number of responses you get may help gauge the interest level for your event.
Over the last few weeks of 2008, while the ePly team was snowed in, we brainstormed what a really good Save-The-Date form should include:
1. Keep it simple and easy to complete.
2. Limit the fields to name, phone number and email address; ask for other details only if you really need them.
3. Make email address the only required field.
4. Give clear and easy-to-read instructions on how the save the date form works such as "Registration for the "event name" is not yet open. Please enter your name and email address below and we will contact you once registration opens".
5. Have a privacy policy on the form so people feel safe providing their information.
6. Make the form branded to match your organization or the event, so people feel comfortable.
7. Put the name, phone number and email address of a contact person on the form. You probably won't get many calls, but just knowing that there is someone to contact will help make your form seem more legitimate.
The next time people express interest in your event and you are still finalizing the details, make a Save-The-Date form a part of your event marketing plan and proactively follow up to secure those registrations.
Please feel free to contact us at ePly.com if you have any questions or comments about this article.
Author's Note: This article was originally published here: http://www.eply.com/event_resources/online_registration_articles/savedate.html
About the Author:
Jim Romanik - founder of ePly Online Event Registration Software (http://www.eply.com)
We are online registration experts and treat your reputation as our own to build registration forms that help your events succeed and make people wonder how you did it.
Download our Free Guide - "What Every Event Planner Should Know About Online Event Registration" at: http://www.eply.com/lp/articles.html
Thursday, January 22, 2009
Flipping Your Way To Online Entrepreneurial Success
Article Presented by:
Copyright © 2009 John Khu
One of the better known expired domain business models is domain flipping. Domain flipping is a procedure of converting the monetary value of an expired domain by transforming the face of the domain. Transforming the face of the domain means adding a premium value to your domains expired. In essence, commercial meaning of domain flipping is buying domains at very low prices and later selling them at higher rates to make a neat profit. An expired domain by itself is of little use unless you have an absolute gem in your hand. A raw expired domain may fetch as low as $50 and this may not yield you very good profits. However, flipped domains are absolute stunners with their abilities to provide you profits in excess of 200 to 400%!
Domain flipping needs you to work on expired domains in an extensive manner. It needs your personal time energy and a little bit of capital as well. You may need to work hard enough to make an ordinary domain into something that is special and attractive. Here are some of those methods that can help you flip your expired domains:
a) Install a blog or forum or even a message board with a catchy and meaningful theme. This procedure is actually very simple and works out for everyone who has very little knowledge of internet. Installing a blog like Wordpress blog is very simple and you can have it set up within hours. Web pages with pre-installed blogs can fetch lots of money and plenty of profits. Bulletin boards, forums and message boards are those nice utilities that add immense value to your expired domains.
b) Promote links and their popularity: Most of the expired domains sold come with very low volume of incoming links and old traffic. However, you may find odd expired domains with lots of links and traffic attached to them. If you do not have any links or traffic with your domains, you may wish to accumulate them by buying commercially available traffic and links or by developing a content rich web site. If you are using a new web site built over an expired domain, promoting it by using a PPC program is the best idea. Another practical idea is to use the power of affiliate marketing to create links and traffic.
c) AdSense Monetization: Google provides an amazing utility called AdSense to promote content rich web layouts. Adding AdSense units on your web sites may add a premium value.
d) Content is King: Small niche sites and blog layouts are the most useful utilities that can add value to your expired domains. Domain flipping becomes very easy with these types of sites. Keyword enriched web pages can be invaluable to your expired domain business. It is also possible to leave backlinks in your content so that you can cajole site visitors to take a look at your other websites.
Whatever you do and whichever the method you use, just make sure that you are promoting your flipped domains by using forums, boards, article submission centers and auction sites like eBay and Afternic.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2009 John Khu
One of the better known expired domain business models is domain flipping. Domain flipping is a procedure of converting the monetary value of an expired domain by transforming the face of the domain. Transforming the face of the domain means adding a premium value to your domains expired. In essence, commercial meaning of domain flipping is buying domains at very low prices and later selling them at higher rates to make a neat profit. An expired domain by itself is of little use unless you have an absolute gem in your hand. A raw expired domain may fetch as low as $50 and this may not yield you very good profits. However, flipped domains are absolute stunners with their abilities to provide you profits in excess of 200 to 400%!
Domain flipping needs you to work on expired domains in an extensive manner. It needs your personal time energy and a little bit of capital as well. You may need to work hard enough to make an ordinary domain into something that is special and attractive. Here are some of those methods that can help you flip your expired domains:
a) Install a blog or forum or even a message board with a catchy and meaningful theme. This procedure is actually very simple and works out for everyone who has very little knowledge of internet. Installing a blog like Wordpress blog is very simple and you can have it set up within hours. Web pages with pre-installed blogs can fetch lots of money and plenty of profits. Bulletin boards, forums and message boards are those nice utilities that add immense value to your expired domains.
b) Promote links and their popularity: Most of the expired domains sold come with very low volume of incoming links and old traffic. However, you may find odd expired domains with lots of links and traffic attached to them. If you do not have any links or traffic with your domains, you may wish to accumulate them by buying commercially available traffic and links or by developing a content rich web site. If you are using a new web site built over an expired domain, promoting it by using a PPC program is the best idea. Another practical idea is to use the power of affiliate marketing to create links and traffic.
c) AdSense Monetization: Google provides an amazing utility called AdSense to promote content rich web layouts. Adding AdSense units on your web sites may add a premium value.
d) Content is King: Small niche sites and blog layouts are the most useful utilities that can add value to your expired domains. Domain flipping becomes very easy with these types of sites. Keyword enriched web pages can be invaluable to your expired domain business. It is also possible to leave backlinks in your content so that you can cajole site visitors to take a look at your other websites.
Whatever you do and whichever the method you use, just make sure that you are promoting your flipped domains by using forums, boards, article submission centers and auction sites like eBay and Afternic.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Tuesday, January 20, 2009
Linking Campaigns: Consistency Is The Key To Success
Article Presented by:
Copyright © 2006-2009 Trey Pennewell
Many webmasters understand the importance of creating back links to their site. They understand that creating back links is one of the most important things they can do to increase the search engine results placement (SERPs) for their website. However, what most webmasters fail to understand is that they need to create back links needs on a consistent and regular basis.
Pro's and Con's of Using Reprint Articles as a Back Linking Method
One popular and efficient method of creating back links is to submit original, good quality articles to publishers and webmasters. Most serious internet marketers utilize the services of a number of article distribution services to help them get their articles to people interested in using reprint articles. Creating original articles, and adding an authors box with a link back to your site, has become one of the preferred methods of generating back links for many webmasters.
The problem that arises from this link building strategy is that a webmaster will write, or hire a writer, to create a large number of articles. The webmaster will then insist that all of these newly created articles be sent out immediately. Submitting all of these articles at one time, say within a week, will devalue the links that you are creating with the articles.
Imagine submitting 100 or 1,000 articles in a single week to a variety of sources. What do you think the response will be from the websites and newsletters that accept free reprint articles? Often times the results are quite poor and leave the webmaster disappointed with the low number of back links that are created from this link building campaign.
Why Bombardment Does Not Work
I actually operate a website that accepts free reprint articles and many webmasters submit to it in hopes of getting their articles published on it. If one source submits a ridiculously large amount of articles at once, I generally delete all of these articles and publish none of them! The reason for this? Mainly, I do not want my website to appear to be a website for the submitter. In other words, I do not want my website to appear to be overly-associated with the submitter's website.
Now let's say that a submitter tells the article distributor to submit 10 articles a week over the course of two and a half months. This will often result in a much higher publication rate and, consequently, a larger number of back links to the submitter's site.
Imagine being the publisher of a newsletter or ezine and opening your inbox to find that the same person has submitted 1,000 articles to you in one week. What do you think your reaction would be? Would your reaction be to block this author from your inbox? Would you try to publish 100 of the articles in your weekly newsletter? As you can see, overwhelming the sources that accept your free reprint articles will often backfire for you as a internet marketer.
Building a First-Class Reputation
Spreading out the distribution of your articles actually creates a positive impression with the sources to whom you are submitting articles. With the website that I operate, I have come to know who my regular submitters are and the quality of their work. It is common for me to publish the articles submitted by a writer or webmaster that has consistently shown that he or she submits quality work. This person has shown me in the past that he or she is not only a good writer, but is also submitting relevant articles.
The Rule of 7 in marketing suggests that after a person has seen your name 7 times, that they will come to recognize your name as an authority and a trusted source. What this means to you, as you distribute free reprint articles, is that a publisher becomes more likely to use your articles after he or she sees your name on a consistent basis and comes to recognize you as a person that submits quality articles.
Consistency Is The Key
There has also been a good deal of discussion that search engines prefer seeing submission of content and links on a regular, consistent basis. Following this thought, it is better to get one link to your site, once a week, rather than 52 links to your site in one week. While you will enjoy a surge in rankings temporarily if you create a number of links at once, you will likely not get the full benefit of those links in the long run.
If you were to get 52 links in a week, a search engine might think that you are going to create 52 links a week every week. When they see that you are not creating any more links for the rest of the year, you will penalized by your search engine results placement.
You should determine how frequently you can develop content, and then set your distribution schedule accordingly. If you can only create one article per month, then you should only distribute one article per month. One per week, one per month, your frequency is not important. What is important is your consistency.
Matt Cutts Proves The Importance of Consistency In A Case Study
Creating links is much the same as creating content for your website. Consistent updates to your website will increase your search engine results placement, whereas simply sticking hundreds of pages on your site at once and never updating it will hurt your rankings.
Matt Cutts recently made mention in a video on his blog about one such case here: http://video.google.com/videoplay?docid=3583760678227172395 . He gives an example of a website that launched with millions of pages, and he shows how this attracts the scrutiny of the Google team. He recommends that it would have been much better to submit a few thousand pages at a time, instead of rolling out millions of pages on launch.
This thought process should be applied to creating links as well. The bottom line is that consistency is the key to success, when it comes to creating back links to your website. Create a consistent back linking pattern and you will see better results from the search engine ranking algorithms.
About the Author:
Trey Pennewell is a writer, who writes about online marketing. Learn more about our SEO Pay For Performance services at: http://www.linksandtraffic.com/seo-services/search-marketing.html Trey also manages article approvals at the free article directory located at: http://www.techcentralpublishing.com
Copyright © 2006-2009 Trey Pennewell
Many webmasters understand the importance of creating back links to their site. They understand that creating back links is one of the most important things they can do to increase the search engine results placement (SERPs) for their website. However, what most webmasters fail to understand is that they need to create back links needs on a consistent and regular basis.
Pro's and Con's of Using Reprint Articles as a Back Linking Method
One popular and efficient method of creating back links is to submit original, good quality articles to publishers and webmasters. Most serious internet marketers utilize the services of a number of article distribution services to help them get their articles to people interested in using reprint articles. Creating original articles, and adding an authors box with a link back to your site, has become one of the preferred methods of generating back links for many webmasters.
The problem that arises from this link building strategy is that a webmaster will write, or hire a writer, to create a large number of articles. The webmaster will then insist that all of these newly created articles be sent out immediately. Submitting all of these articles at one time, say within a week, will devalue the links that you are creating with the articles.
Imagine submitting 100 or 1,000 articles in a single week to a variety of sources. What do you think the response will be from the websites and newsletters that accept free reprint articles? Often times the results are quite poor and leave the webmaster disappointed with the low number of back links that are created from this link building campaign.
Why Bombardment Does Not Work
I actually operate a website that accepts free reprint articles and many webmasters submit to it in hopes of getting their articles published on it. If one source submits a ridiculously large amount of articles at once, I generally delete all of these articles and publish none of them! The reason for this? Mainly, I do not want my website to appear to be a website for the submitter. In other words, I do not want my website to appear to be overly-associated with the submitter's website.
Now let's say that a submitter tells the article distributor to submit 10 articles a week over the course of two and a half months. This will often result in a much higher publication rate and, consequently, a larger number of back links to the submitter's site.
Imagine being the publisher of a newsletter or ezine and opening your inbox to find that the same person has submitted 1,000 articles to you in one week. What do you think your reaction would be? Would your reaction be to block this author from your inbox? Would you try to publish 100 of the articles in your weekly newsletter? As you can see, overwhelming the sources that accept your free reprint articles will often backfire for you as a internet marketer.
Building a First-Class Reputation
Spreading out the distribution of your articles actually creates a positive impression with the sources to whom you are submitting articles. With the website that I operate, I have come to know who my regular submitters are and the quality of their work. It is common for me to publish the articles submitted by a writer or webmaster that has consistently shown that he or she submits quality work. This person has shown me in the past that he or she is not only a good writer, but is also submitting relevant articles.
The Rule of 7 in marketing suggests that after a person has seen your name 7 times, that they will come to recognize your name as an authority and a trusted source. What this means to you, as you distribute free reprint articles, is that a publisher becomes more likely to use your articles after he or she sees your name on a consistent basis and comes to recognize you as a person that submits quality articles.
Consistency Is The Key
There has also been a good deal of discussion that search engines prefer seeing submission of content and links on a regular, consistent basis. Following this thought, it is better to get one link to your site, once a week, rather than 52 links to your site in one week. While you will enjoy a surge in rankings temporarily if you create a number of links at once, you will likely not get the full benefit of those links in the long run.
If you were to get 52 links in a week, a search engine might think that you are going to create 52 links a week every week. When they see that you are not creating any more links for the rest of the year, you will penalized by your search engine results placement.
You should determine how frequently you can develop content, and then set your distribution schedule accordingly. If you can only create one article per month, then you should only distribute one article per month. One per week, one per month, your frequency is not important. What is important is your consistency.
Matt Cutts Proves The Importance of Consistency In A Case Study
Creating links is much the same as creating content for your website. Consistent updates to your website will increase your search engine results placement, whereas simply sticking hundreds of pages on your site at once and never updating it will hurt your rankings.
Matt Cutts recently made mention in a video on his blog about one such case here: http://video.google.com/videoplay?docid=3583760678227172395 . He gives an example of a website that launched with millions of pages, and he shows how this attracts the scrutiny of the Google team. He recommends that it would have been much better to submit a few thousand pages at a time, instead of rolling out millions of pages on launch.
This thought process should be applied to creating links as well. The bottom line is that consistency is the key to success, when it comes to creating back links to your website. Create a consistent back linking pattern and you will see better results from the search engine ranking algorithms.
About the Author:
Trey Pennewell is a writer, who writes about online marketing. Learn more about our SEO Pay For Performance services at: http://www.linksandtraffic.com/seo-services/search-marketing.html Trey also manages article approvals at the free article directory located at: http://www.techcentralpublishing.com
Wednesday, January 14, 2009
Buying Cheaper Expired Domains - Some Tips and Techniques
Article Presented by:
Copyright © 2009 John Khu
Laying hands on revenue generating expired domains could be a hard task and a tough exercise. Owning revenue domains could either break or make someone who is just planning to expand his or her business. Expired domains are extremely interesting and absorbing for their perceived abilities in providing an ongoing stream of income. Cheap expired domains should be your ultimate priority. Cheaper expired domains with an ability to fetch you handsome profits should be your business goal.
Most of us tend to buy expired domains that boast of sufficient traffic and inbound links. However, not all domains are equal in their ability to earn you good income; some of them may even be very bad and ordinary. Buying a cheaper and cost effective expired domain requires considerable amount of skills and knowledge like:
a) An ability to look at the cheaper domains much before others actually do.
b) A keen sense of expectancy to spot an expired domain that is not only cheaper, but also commercially viable.
More often, cheaper expired domains are very poor in their quality, brandability and commercial viability. Furthermore, such domains are usually non-generic with a lengthy name that is too difficult to remember and pronounce. Hyphenated domains interspersed with alphabets and numbers are the most commonly available expired domain names. These domains may be dead cheaper to buy, but they do not provide any real-time value to the customer.
Fortunately, buying a cheap expired domain is very easy considering the average value of such domains varies from $10 to about $50. So, how do you make money by selling such cheap expired domains? In essence, buying and selling cheaper domains involve disposing off the domain immediately soon after their purchase. If you want to make money out of these domains, the only alternative is to buy a number of such domains and sell them immediately within a day for small profit; creating a big volume will help you in making some amount of profit.
If you are proficient in Internet Technology related subjects, you can try out converting a cheap expired domain name into an entity that is capable of creating maximum profit. To create profits from cheaper domain names, one needs to focus more on the traffic and inbound links part of the domain. More number of traffic and links mean better and commercially feasible domains that can attract customers like a bee. Experienced expire domain traders ensure that they buy plenty of cheap expired domains and convert them into paying mini-sites.
Cheaper expired domains could act as tiny profit centers, when you change their scope by using better internet technologies, like setting up a useful web site and later promoting the web site for instant traffic. It is also possible to employ these micro web sites as potential money-spinners, by signing up for useful services like domain parking and PPC campaigns. Cheaper expired domains could act as tools in providing an opportunity to earn small amount of income.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2009 John Khu
Laying hands on revenue generating expired domains could be a hard task and a tough exercise. Owning revenue domains could either break or make someone who is just planning to expand his or her business. Expired domains are extremely interesting and absorbing for their perceived abilities in providing an ongoing stream of income. Cheap expired domains should be your ultimate priority. Cheaper expired domains with an ability to fetch you handsome profits should be your business goal.
Most of us tend to buy expired domains that boast of sufficient traffic and inbound links. However, not all domains are equal in their ability to earn you good income; some of them may even be very bad and ordinary. Buying a cheaper and cost effective expired domain requires considerable amount of skills and knowledge like:
a) An ability to look at the cheaper domains much before others actually do.
b) A keen sense of expectancy to spot an expired domain that is not only cheaper, but also commercially viable.
More often, cheaper expired domains are very poor in their quality, brandability and commercial viability. Furthermore, such domains are usually non-generic with a lengthy name that is too difficult to remember and pronounce. Hyphenated domains interspersed with alphabets and numbers are the most commonly available expired domain names. These domains may be dead cheaper to buy, but they do not provide any real-time value to the customer.
Fortunately, buying a cheap expired domain is very easy considering the average value of such domains varies from $10 to about $50. So, how do you make money by selling such cheap expired domains? In essence, buying and selling cheaper domains involve disposing off the domain immediately soon after their purchase. If you want to make money out of these domains, the only alternative is to buy a number of such domains and sell them immediately within a day for small profit; creating a big volume will help you in making some amount of profit.
If you are proficient in Internet Technology related subjects, you can try out converting a cheap expired domain name into an entity that is capable of creating maximum profit. To create profits from cheaper domain names, one needs to focus more on the traffic and inbound links part of the domain. More number of traffic and links mean better and commercially feasible domains that can attract customers like a bee. Experienced expire domain traders ensure that they buy plenty of cheap expired domains and convert them into paying mini-sites.
Cheaper expired domains could act as tiny profit centers, when you change their scope by using better internet technologies, like setting up a useful web site and later promoting the web site for instant traffic. It is also possible to employ these micro web sites as potential money-spinners, by signing up for useful services like domain parking and PPC campaigns. Cheaper expired domains could act as tools in providing an opportunity to earn small amount of income.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Saturday, January 3, 2009
Link Bait: Attracting Links To Your Website
Article Presented by:
Copyright © 2008-2009 Trey Pennewell
You know it is funny in a way. Webmasters have learned that the most important thing that they can do to improve the traffic to their website and to attract attention from the search engines is to build links to their website.
But when it comes time to actually start building links to one's website, people typically pick out the hardest way to accomplish the task and then they get to work.
Working Hard
People have been told about various ways to build links to one's website, and they go through the process of picking out the method that they would prefer to use. It is kind of ironic that most people pick the method that they believe will be the easiest and least expensive to achieve, and when all is said and done, they will have picked out the hardest, least effective method of building links.
For example, most newcomers to online business choose:
Reciprocal links;
Directory submissions.
With Reciprocal Links, people buy a software package that helps them to search out websites that are supposedly "related" to theirs and then they send an email to the person who owns that website, proclaiming the benefits of trading links and asking for the link.
With directory submissions, webmasters can get software that is supposed to help with the process, but it takes hours just to submit one's website to a few dozen directories. Fortunately, there are service providers who also provide submissions to web directories. Regardless of how you get links submitted to web directories, you generally have to pray that those web directories are approving submissions, since most owners have abandoned their directories.
Beyond the time required setting up links in this fashion, and the frustration of getting very few links for the amount of time spent, the worst part of the equation is that the search engines tend to ignore links gained through these methods, and few humans find and follow those links.
Internet newcomers using these methods frequently spend a lot of time trying to promote their websites, and in the end, they have accomplished nothing more than wasting a lot of their limited time and energy.
Working Smart
What if I could show you a better way? Would you be intrigued enough by my methods to try them for yourself?
My point in sharing this with you is not to annoy you, but to help you get better results in much less time.
When we launch new websites, we ignore reciprocal links and web directories altogether. We consider both to be a complete waste of time, effort and money.
Let me put this into perspective for you by giving you a real life example.
On November 18th, 2008, we bought and built a new niche domain: http://www.shoppingtraveldeals.com/blog/
Today is December 27th, so this site has only been active for just under six weeks.
We purchased the domain on the 18th, had it set up with content on the 19th, and then on the 20th, we started promoting this website. We released our first and second reprint articles, promoting this site on the 20th of November. We released our third article on the 24th and the fourth on the 25th. Then we released our fifth article promoting the website on December 15th.
We also set up bookmarks for the main page of the website in Stumbleupon, Digg and Propeller.
In the 39 days since we bought this domain, our website has seen 520 unique visitors. The site received 86 visitors in November and 434 so far in December.
Now here is where it gets interesting.
We have received traffic from 66 unique web pages, and we have received click-through traffic from Google and Windows Live, with 86% of our search traffic coming from Google.
On our search engine traffic, we have received traffic on 171 unique keyword phrases. In order to better understand this search engine traffic, we ran the top 25 search terms through Google to see where our website ranked in the search results, and this is what we came up with:
Two #1 listings;
Ten listings that were ranked from #2 to #4;
Ten listings that were ranked from #5 to #10;
Two listings on page two of Google's search results (#11 to #20);
One listing on page three of Google's results (#21 to #30).
We built this website with the express intent of earning affiliate commissions in the travel industry. The prognosis is good, as we have already started earning money from this website, and in terms of our current earnings, we expect to be in the black against our initial investment into this website, within about three months.
More About Reprint Articles
The concept of the reprint article is to write an article and give it to other webmasters to use in their websites and newsletters, in exchange for a link back to your website.
Those articles that seek to teach something of value typically get published more frequently than those articles geared to sell a product or service. It is our fervent belief that the Author's resource box - the paragraph that follows the article - is the only place where a writer should try to sell his or her wares. The goal of the resource box is to get a reader to your website, and your website is where the real selling should take place.
Reprint articles offer good value to the people who use them wisely. But the online marketer must first be willing to invest the required time or money to have appropriate articles written and/or distributed.
While it is true that I work for an article distribution company, it is important to note that our guiding principle is that each article distribution company will reach a different and unique audience. As such, we always use our own service to distribute articles and occasionally we use our competitors' article distribution companies as well.
We distribute ALL of our own articles through our own company, because we know that our service does provide real value. But for some articles, we do go to some of our competitors to increase our reach and to reach new audiences.
We actually learned to do this from some of our more successful customers, who suggest that there are certain publishers that only we can reach, while my competitors also have certain publishers that only they are able to reach. As a result, many of our customers use two or three article distribution companies, and we do too.
Working Smarter
While reprint articles is a tool that we consistently utilize to build links and to grow traffic to our websites, there remains a more long-term, yet more valuable approach to building links for our websites.
Link Bait is an idea where you create a resource that people find so useful that they feel compelled to link to it from their own websites.
Look at it this way. With reprint articles, we have to write the article, and then distribute it through the sources we choose to use to get it into circulation. All told, we will invest several hours into writing, and then we will invest another hour to distribute the article.
All told, we will have spent four to five hours to write and distribute this article. In turn, we will receive dozens or hundreds of links from related web pages (the links are from "related web pages", because we designed the article content to look like what we are trying to promote). Writing and distributing articles typically creates a great return of value for our businesses.
But consider this. Last week, we created a resource page on one of our websites (http://www.techcentralpublishing.com/more-article-directories.php). This page is a list of the +1200 article directories we know to exist on the Internet. We were not the first website to offer such a list, but we may be the first to give the Internet community an easy method to add new sites and to flag bad sites, automatically from the page where the list is displayed.
If you are able to create a page such as this that people find extremely useful, then people are more inclined to link to your page, without you even asking them to do so. The beauty about building pages like this on the Internet is that all you have to do is to let people know it is there, and then the links will roll in steadily.
One Link Bait page we built on May 1st, 2004 has been used by the public more than 38,000 times according to its built-in counter. And according to a Yahoo search, it has more than 10,000 inbound links from third-party websites.
We built the page (http://www.thephantomwriters.com/link-builder.pl) in a day, wrote one article to let people know it was there, and then we left the page alone for more than four-and-a-half years.
Do you see how it is much easier to build one link bait, notify the world, and then to let people link to your web page for you? The time invested in our Text To Hyperlink Converter was less than 12 hours, yet it has attracted +10,000 links with almost no promotion on our part. And this article will generate +100 links in exchange for five hours of our time.
In Conclusion
We are working smart when we write and distribute articles to promote a website. The Shopping Travel Deals site attests to the value of reprint articles to build links and traffic to a new website quickly.
But we are working smarter, when we invest the additional time to build a link bait web page that people will appreciate and link to for us, without any additional effort on our part.
About the Author:
Trey Pennewell is part of http://www.thephantomwriters.com support staff. In the quest to bring more effective Internet promotion tools to their customers, The Phantom Writers is proud to announce that in conjunction with professional video editors and voice-over personalities, they now offer professional Video Creation Services. It has been made possible for online marketers to easily convert their promotional articles to Video Articles. Explore the unlimited possibilities of Video Marketing at: http://thephantomwriters.com/video-article-marketing.html
Copyright © 2008-2009 Trey Pennewell
You know it is funny in a way. Webmasters have learned that the most important thing that they can do to improve the traffic to their website and to attract attention from the search engines is to build links to their website.
But when it comes time to actually start building links to one's website, people typically pick out the hardest way to accomplish the task and then they get to work.
Working Hard
People have been told about various ways to build links to one's website, and they go through the process of picking out the method that they would prefer to use. It is kind of ironic that most people pick the method that they believe will be the easiest and least expensive to achieve, and when all is said and done, they will have picked out the hardest, least effective method of building links.
For example, most newcomers to online business choose:
With Reciprocal Links, people buy a software package that helps them to search out websites that are supposedly "related" to theirs and then they send an email to the person who owns that website, proclaiming the benefits of trading links and asking for the link.
With directory submissions, webmasters can get software that is supposed to help with the process, but it takes hours just to submit one's website to a few dozen directories. Fortunately, there are service providers who also provide submissions to web directories. Regardless of how you get links submitted to web directories, you generally have to pray that those web directories are approving submissions, since most owners have abandoned their directories.
Beyond the time required setting up links in this fashion, and the frustration of getting very few links for the amount of time spent, the worst part of the equation is that the search engines tend to ignore links gained through these methods, and few humans find and follow those links.
Internet newcomers using these methods frequently spend a lot of time trying to promote their websites, and in the end, they have accomplished nothing more than wasting a lot of their limited time and energy.
Working Smart
What if I could show you a better way? Would you be intrigued enough by my methods to try them for yourself?
My point in sharing this with you is not to annoy you, but to help you get better results in much less time.
When we launch new websites, we ignore reciprocal links and web directories altogether. We consider both to be a complete waste of time, effort and money.
Let me put this into perspective for you by giving you a real life example.
On November 18th, 2008, we bought and built a new niche domain: http://www.shoppingtraveldeals.com/blog/
Today is December 27th, so this site has only been active for just under six weeks.
We purchased the domain on the 18th, had it set up with content on the 19th, and then on the 20th, we started promoting this website. We released our first and second reprint articles, promoting this site on the 20th of November. We released our third article on the 24th and the fourth on the 25th. Then we released our fifth article promoting the website on December 15th.
We also set up bookmarks for the main page of the website in Stumbleupon, Digg and Propeller.
In the 39 days since we bought this domain, our website has seen 520 unique visitors. The site received 86 visitors in November and 434 so far in December.
Now here is where it gets interesting.
We have received traffic from 66 unique web pages, and we have received click-through traffic from Google and Windows Live, with 86% of our search traffic coming from Google.
On our search engine traffic, we have received traffic on 171 unique keyword phrases. In order to better understand this search engine traffic, we ran the top 25 search terms through Google to see where our website ranked in the search results, and this is what we came up with:
We built this website with the express intent of earning affiliate commissions in the travel industry. The prognosis is good, as we have already started earning money from this website, and in terms of our current earnings, we expect to be in the black against our initial investment into this website, within about three months.
More About Reprint Articles
The concept of the reprint article is to write an article and give it to other webmasters to use in their websites and newsletters, in exchange for a link back to your website.
Those articles that seek to teach something of value typically get published more frequently than those articles geared to sell a product or service. It is our fervent belief that the Author's resource box - the paragraph that follows the article - is the only place where a writer should try to sell his or her wares. The goal of the resource box is to get a reader to your website, and your website is where the real selling should take place.
Reprint articles offer good value to the people who use them wisely. But the online marketer must first be willing to invest the required time or money to have appropriate articles written and/or distributed.
While it is true that I work for an article distribution company, it is important to note that our guiding principle is that each article distribution company will reach a different and unique audience. As such, we always use our own service to distribute articles and occasionally we use our competitors' article distribution companies as well.
We distribute ALL of our own articles through our own company, because we know that our service does provide real value. But for some articles, we do go to some of our competitors to increase our reach and to reach new audiences.
We actually learned to do this from some of our more successful customers, who suggest that there are certain publishers that only we can reach, while my competitors also have certain publishers that only they are able to reach. As a result, many of our customers use two or three article distribution companies, and we do too.
Working Smarter
While reprint articles is a tool that we consistently utilize to build links and to grow traffic to our websites, there remains a more long-term, yet more valuable approach to building links for our websites.
Link Bait is an idea where you create a resource that people find so useful that they feel compelled to link to it from their own websites.
Look at it this way. With reprint articles, we have to write the article, and then distribute it through the sources we choose to use to get it into circulation. All told, we will invest several hours into writing, and then we will invest another hour to distribute the article.
All told, we will have spent four to five hours to write and distribute this article. In turn, we will receive dozens or hundreds of links from related web pages (the links are from "related web pages", because we designed the article content to look like what we are trying to promote). Writing and distributing articles typically creates a great return of value for our businesses.
But consider this. Last week, we created a resource page on one of our websites (http://www.techcentralpublishing.com/more-article-directories.php). This page is a list of the +1200 article directories we know to exist on the Internet. We were not the first website to offer such a list, but we may be the first to give the Internet community an easy method to add new sites and to flag bad sites, automatically from the page where the list is displayed.
If you are able to create a page such as this that people find extremely useful, then people are more inclined to link to your page, without you even asking them to do so. The beauty about building pages like this on the Internet is that all you have to do is to let people know it is there, and then the links will roll in steadily.
One Link Bait page we built on May 1st, 2004 has been used by the public more than 38,000 times according to its built-in counter. And according to a Yahoo search, it has more than 10,000 inbound links from third-party websites.
We built the page (http://www.thephantomwriters.com/link-builder.pl) in a day, wrote one article to let people know it was there, and then we left the page alone for more than four-and-a-half years.
Do you see how it is much easier to build one link bait, notify the world, and then to let people link to your web page for you? The time invested in our Text To Hyperlink Converter was less than 12 hours, yet it has attracted +10,000 links with almost no promotion on our part. And this article will generate +100 links in exchange for five hours of our time.
In Conclusion
We are working smart when we write and distribute articles to promote a website. The Shopping Travel Deals site attests to the value of reprint articles to build links and traffic to a new website quickly.
But we are working smarter, when we invest the additional time to build a link bait web page that people will appreciate and link to for us, without any additional effort on our part.
About the Author:
Trey Pennewell is part of http://www.thephantomwriters.com support staff. In the quest to bring more effective Internet promotion tools to their customers, The Phantom Writers is proud to announce that in conjunction with professional video editors and voice-over personalities, they now offer professional Video Creation Services. It has been made possible for online marketers to easily convert their promotional articles to Video Articles. Explore the unlimited possibilities of Video Marketing at: http://thephantomwriters.com/video-article-marketing.html
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