Article Presented by:
Copyright © 2009 John Khu
Every webmaster tries hard to promote web site on to the top most pages of Google search engine. All of us understand that Google has a system called Google PageRanking that allows it to index web sites on search engine pages. With this system, Google also decides how popular your web page is among search engine users. Higher PageRank means that your web site is more popular than many other web sites and it commands some authority among web users. PageRanking is an important index for expired domain buyers because the web page that has good PageRank is always beneficial to them.
Finding an expired domain with good PageRank is obviously very advantageous, because the inherent commercial value of an expired domain with PageRank, will go up among interested buyers. Finding such domains was very difficult sometimes back, but it is quite easy now. Earlier, a long and boring process took hours of precious time. You had to collect the names of thousands of expired domains, choose interesting ones and check them manually for PageRanking by using a manual tool. It was acutely difficult to separate out good ones from the bad ones. In the end, one could extract just few of them!
Recently, things are changing very rapidly, as several web sites help you find expired-domains with Google PageRank in double quick time. These web sites allow you to search through an extensive database and create a big list. You can even choose efficient filters to filter unwanted expired domains. Another significant aspect of these web sites is that you find out the sources where you can buy those expired domains. Google PR is an excellent indicator of segregating good web sites from bad ones. PR is a sum of quality and quantity of incoming links coming into a web page. An expired domain that owns lot of incoming links is the domain that you can buy and own.
Although buying an expired domain with lot of incoming links is a good idea, you cannot be too sure of the quality of those links. Sometimes, the quality of those links may not be real. There are occasions when you can even buy expired domains at higher prices than their real worth. Given the nature of the internet, it is almost impossible to find out whether the seller of the expired domain is trustworthy or not. To avoid such situations, you can use a number of PageRank-checking software to know about the scope and authenticity of expired domains that you want to buy. The quality of backlinks and inbound traffic is also very important when you buy an expired domain. Top quality and premium backlinks are always beneficial to a domain expiring, while you can even pay bigger amounts to buy such domains. In the end, you may wish to conduct a simple online check to find out, if an expired domain has a valid PR. Just type the following into your browser window - info:[the name of the expired domain] plus the extension without the www prefix. If you are to find valid PR, then you can consider buying that domain.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Read more Articles written by John Khu.
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I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business. When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com |
Monday, May 18, 2009
Friday, May 8, 2009
I'm Afraid of Being Misquoted! Publicity Dilemma 8
Article Presented by:
Copyright © 2009 Marcia Yudkin
Occasionally someone comes up at the end of a seminar on publicity to tell me that they once got media coverage, but the article was full of errors and they're now reluctant to try again. Or someone cites a colleague or neighbor who was grievously misquoted in the news. From those who've voiced this concern to me, I suspect many who don't ask about it also have this worry in the back of their minds.
It's understandable to be apprehensive about being misrepresented in the news. After all, it's public - massively public. You don't want to show up there with the equivalent of toilet paper snaking from your shoe. And we all know how easy it is to get the facts wrong. As kids, we experienced it when we played "Telephone," where what made sense at the beginning of the chain of messaging became totally transmuted by the end.
Yet being misquoted is not usually the catastrophe most people think it is. I once had a client who had become publicity-shy after getting front-page coverage in the Wall Street Journal. "There were 17 errors in the article!" she wailed.
"Come on, show me," I said.
She began pointing at particular sentences in the article and explaining how each was wrong. I stopped her after the fifth mistake. "You know, not one of these so-called mistakes has any impact whatsoever on your credibility. Do you think anyone cares that you owned that company for seven years instead of five - anyone except you? Of course reporters should get it right. However, here you are complaining about getting free coverage in the Wall Street Journal! When, as you told me, people who read the article called you from all over the world to find out how to hire you!"
Not convinced? Okay, here are three tactics that help you prevent being misquoted.
1. Prepare for your media interview. Find out ahead of time what the story is about. Jot down your talking points - the things you want to get across to the reporter. Then stick to them. Don't wander, don't adlib.
2. Provide a written fact sheet or backgrounder to the reporter. This contains dates, numbers, details and spellings critical to the topic. For an interview in person, you can hand it to the interviewer, and for a phone interview you can fax or email it. This way, the reporter knows for certain that you graduated from the University of Washington, not Washington University, and that you founded your firm in 1979, not 1997.
Do not demand or even ask politely for the chance to review the article or the broadcast segment before it's finalized. This goes against journalistic ethics. It's fine to invite the reporter to call you back to check anything they're not sure about or to say you'll be happy to cooperate with fact checkers.
3. During your interview, speak slowly and clearly. Use simpler sentences rather than long, complicated constructions that run off in five different directions. Spell out any proper names or unusual words. When face to face with a reporter who's taking notes, pause occasionally so the reporter can catch up with you. Do the same during a phone interview if you hear the reporter clacking away on a keyboard.
If, despite such precautions, you are misquoted, don't freak out. Stop and think about whether or not anyone besides you really cares about the error. If you decide it's important to get a correction on the record, write to the media outlet in a cool, collected tone.
Investor's Business Daily once featured Janice Hoffman's company, Before and After, on its front page, noting that it's located in Waterville, Massachusetts. There is no such town, however. The paper's one-line correction, "Janice Hoffman, Professional Organizer, is located in Watertown, Massachusetts," was spotted by a Channel 4 reporter who had not seen the original article and in short order put her on the air. "That was definitely my favorite typo, ever," Hoffman told me.
About the Author:
Publicity expert Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and eight other books. She has engineered coverage for herself or her company in the Wall Street Journal, Entrepreneur, Success, Women in Business and dozens of newspapers around the world. Get free access to a one-hour audio recording in which she answers the most common questions about getting media coverage at http://www.yudkin.com/publicityideas.htm
Read more Articles written by Marcia Yudkin.
Copyright © 2009 Marcia Yudkin
Occasionally someone comes up at the end of a seminar on publicity to tell me that they once got media coverage, but the article was full of errors and they're now reluctant to try again. Or someone cites a colleague or neighbor who was grievously misquoted in the news. From those who've voiced this concern to me, I suspect many who don't ask about it also have this worry in the back of their minds.
It's understandable to be apprehensive about being misrepresented in the news. After all, it's public - massively public. You don't want to show up there with the equivalent of toilet paper snaking from your shoe. And we all know how easy it is to get the facts wrong. As kids, we experienced it when we played "Telephone," where what made sense at the beginning of the chain of messaging became totally transmuted by the end.
Yet being misquoted is not usually the catastrophe most people think it is. I once had a client who had become publicity-shy after getting front-page coverage in the Wall Street Journal. "There were 17 errors in the article!" she wailed.
"Come on, show me," I said.
She began pointing at particular sentences in the article and explaining how each was wrong. I stopped her after the fifth mistake. "You know, not one of these so-called mistakes has any impact whatsoever on your credibility. Do you think anyone cares that you owned that company for seven years instead of five - anyone except you? Of course reporters should get it right. However, here you are complaining about getting free coverage in the Wall Street Journal! When, as you told me, people who read the article called you from all over the world to find out how to hire you!"
Not convinced? Okay, here are three tactics that help you prevent being misquoted.
1. Prepare for your media interview. Find out ahead of time what the story is about. Jot down your talking points - the things you want to get across to the reporter. Then stick to them. Don't wander, don't adlib.
2. Provide a written fact sheet or backgrounder to the reporter. This contains dates, numbers, details and spellings critical to the topic. For an interview in person, you can hand it to the interviewer, and for a phone interview you can fax or email it. This way, the reporter knows for certain that you graduated from the University of Washington, not Washington University, and that you founded your firm in 1979, not 1997.
Do not demand or even ask politely for the chance to review the article or the broadcast segment before it's finalized. This goes against journalistic ethics. It's fine to invite the reporter to call you back to check anything they're not sure about or to say you'll be happy to cooperate with fact checkers.
3. During your interview, speak slowly and clearly. Use simpler sentences rather than long, complicated constructions that run off in five different directions. Spell out any proper names or unusual words. When face to face with a reporter who's taking notes, pause occasionally so the reporter can catch up with you. Do the same during a phone interview if you hear the reporter clacking away on a keyboard.
If, despite such precautions, you are misquoted, don't freak out. Stop and think about whether or not anyone besides you really cares about the error. If you decide it's important to get a correction on the record, write to the media outlet in a cool, collected tone.
Investor's Business Daily once featured Janice Hoffman's company, Before and After, on its front page, noting that it's located in Waterville, Massachusetts. There is no such town, however. The paper's one-line correction, "Janice Hoffman, Professional Organizer, is located in Watertown, Massachusetts," was spotted by a Channel 4 reporter who had not seen the original article and in short order put her on the air. "That was definitely my favorite typo, ever," Hoffman told me.
About the Author:
Publicity expert Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and eight other books. She has engineered coverage for herself or her company in the Wall Street Journal, Entrepreneur, Success, Women in Business and dozens of newspapers around the world. Get free access to a one-hour audio recording in which she answers the most common questions about getting media coverage at http://www.yudkin.com/publicityideas.htm
Read more Articles written by Marcia Yudkin.
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