Article Presented by:
Copyright © 2009 Scott Bywater
Before we go any further, I want you to take a look at the image below...
http://img24.yfrog.com/i/c1sv.jpg/
What you can see is a photo of the papaya fruit which I enjoyed last weekend.
But why on earth would I take a photo of a papaya fruit?
It's really quite simple. The papaya fruit got me thinking about a few things.
You see, in the middle of that luscious piece of fruit there are literally dozens of little seeds.
But they all started from one tiny little seed. In fact, the whole papaya tree which contains hundreds of papaya fruit which contain hundreds of seeds, all started from one tiny little seed.
It's really quite mind blowing, isn't it.
One seed creates a tree. One tree creates hundreds of papaya's. And those papaya's go on to create hundreds of trees.
But let's consider something else.
Probably 99% of those seeds fail to germinate... get washed away by the rain... die before they live their full potential.
And isn't the marketing world the same?
You have to send hundreds of letters in many cases to get a response.
You have to talk to a number of people to generate a sale.
Hundreds of people need to click on your google adwords to get a handful of people to your site... and many people need to see your site before a sale or quote is generated.
But here's something to keep in mind.
You cannot force a seed to germinate.
It either does or it doesn't.
And you cannot force someone to purchase your product or service.
They either will or they won't.
You can nurture a seed. You can give it the environment it needs to grow, the same way as you nurture a client.
But you cannot force.
However you can decide to place more seeds.
And when you join http://www.morecustomersmadeeasy.com I'll show you over a dozen ways to plant thousands of seeds including fax marketing, newspaper advertising, social media, article marketing, the "frame" mailer to get big clients, public relations, affiliate programs, joint ventures and much, much more.
Remember, the more seeds you plant and the better you are at planting them, the more abundant your harvest will be...
About the Author:
Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/
Read more Articles written by Scott Bywater.
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I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business. When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com |
Monday, November 2, 2009
Sunday, November 1, 2009
SEO Vs Pay Per Click Advertising
Article Presented by:
Copyright © 2009 Enzo F. Cesario
In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don't always accomplish the goal - it doesn't matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is advertising to a targeted audience, the ones who need or at least want the goods or service being offered. The best way to accomplish this goal of course will vary among different media, however, having a target market strategy is a must on the Internet.
In particular, the Internet has embraced this truth and virtually exploded with a variety of means toward the end of successful, specific advertising. Internet advertising campaigns range from the obvious and the notorious (tasteful banner advertising versus badly-worded spam emails) to the clever and the outrageous (Amazon's 'Still not big enough' television campaign from the late 90s, and Halo 2's legendary 'I Heart Bees' viral marketing alternate reality game).
Obviously, some of these efforts are more successful than others, and some are successful in all the wrong ways. The exiled Nigerian prince who wants to share his vast wealth with lucky, lucky you has become a pop-culture meme and in-joke, practically an obligatory reference in any discussion of modern marketing or Internet spam.
However, a great deal of web advertising is quite a bit less flashy than the aforementioned efforts, yet is seen by every user who runs a request through a search engine. When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.
SEO
For those who don't know what SEO is, this acronym stands for Search Engine Optimization. In short and simple terms, every search engine provides results based on a series of criteria, generally keyword and content related. The engine compares the search request to its index of websites and their descriptions, and provides the most relevant answers it can, ranked in order of precedence.
The first sites to come up are the most closely related to the search terms as the engine understands them. This is why different engines may rank sites differently - Yahoo, Google and Bing have different indexing and keyword criteria, so their responses to a particular search may vary. It is termed Organic SEO because the results are returned organically, or naturally - there is no external interference or override changing the results, they simply return per the standard operating practices of the search engine.
Organic SEO has the advantage of having no inherent costs associated with it. Proper search engines don't charge businesses for their ranking in the list, so the only required investment is building a noteworthy site that generates the traffic and keyword results that will bring a high ranking. The downside is that it requires a great deal of research to properly take advantage of this strategy. Craigslist alone abounds with writing jobs catering to experienced SEO writers, and entire websites exist discussing the ins and outs of the practice. In addition, it relies entirely on users searching for terms that relate to your site, leaving the situation far less in your business's hands than some owners may be comfortable with.
PPC
In pay per click advertising, businesses contact a search engine and bid on certain keywords they feel are particularly relevant to their website. For example, a company making horse saddles might bid on keywords pertaining to horses, riding events, and saddles. Then, when someone searches these terms, the search engine provides a link to this business in the form of a pay per click advertisement. The name pay per click comes from the fact that the company must pay the website a fee every time a user clicks the advertisement.
Pay per click advertising is attractive because it increases the odds of really snagging a targeted audience. Rather than having one result possibly come up in a search, there's another result just off to the side, increasing the chances of gaining user attention. On the flip side, PPC can quickly become a cost burden. Every single click must be paid for, and there's no guarantee that every click will result in a sale, meaning costs could skyrocket before a business is prepared to deal with them.
Making the Choice
Often times, the best choice is to strike a balanced approach between SEO and PPC style advertising. Just where that balance lies depends entirely on the business in question. The savvy web advertiser will carefully consider keyword popularity before choosing a PPC campaign, and perhaps even set aside an actual budget to account for those users who will click through but are not looking to buy.
Additionally, there are literally thousands of experienced SEO writers available for employ at inexpensive rates for short term work, meaning the organic SEO standing of a page can be improved with relatively little investment. As ever, the keys are research and understanding, both of the target audience and the means with which you intend to reach them.
About the Author:
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/
Read more Articles written by Enzo F. Cesario.
Copyright © 2009 Enzo F. Cesario
In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don't always accomplish the goal - it doesn't matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is advertising to a targeted audience, the ones who need or at least want the goods or service being offered. The best way to accomplish this goal of course will vary among different media, however, having a target market strategy is a must on the Internet.
In particular, the Internet has embraced this truth and virtually exploded with a variety of means toward the end of successful, specific advertising. Internet advertising campaigns range from the obvious and the notorious (tasteful banner advertising versus badly-worded spam emails) to the clever and the outrageous (Amazon's 'Still not big enough' television campaign from the late 90s, and Halo 2's legendary 'I Heart Bees' viral marketing alternate reality game).
Obviously, some of these efforts are more successful than others, and some are successful in all the wrong ways. The exiled Nigerian prince who wants to share his vast wealth with lucky, lucky you has become a pop-culture meme and in-joke, practically an obligatory reference in any discussion of modern marketing or Internet spam.
However, a great deal of web advertising is quite a bit less flashy than the aforementioned efforts, yet is seen by every user who runs a request through a search engine. When engines return a search, they generally include two sections in the result. The first is the target of the search itself, which is the Organic SEO result, the second is a series of advertisements off to the side of or above the organic result, known as Pay Per Click advertisements.
SEO
For those who don't know what SEO is, this acronym stands for Search Engine Optimization. In short and simple terms, every search engine provides results based on a series of criteria, generally keyword and content related. The engine compares the search request to its index of websites and their descriptions, and provides the most relevant answers it can, ranked in order of precedence.
The first sites to come up are the most closely related to the search terms as the engine understands them. This is why different engines may rank sites differently - Yahoo, Google and Bing have different indexing and keyword criteria, so their responses to a particular search may vary. It is termed Organic SEO because the results are returned organically, or naturally - there is no external interference or override changing the results, they simply return per the standard operating practices of the search engine.
Organic SEO has the advantage of having no inherent costs associated with it. Proper search engines don't charge businesses for their ranking in the list, so the only required investment is building a noteworthy site that generates the traffic and keyword results that will bring a high ranking. The downside is that it requires a great deal of research to properly take advantage of this strategy. Craigslist alone abounds with writing jobs catering to experienced SEO writers, and entire websites exist discussing the ins and outs of the practice. In addition, it relies entirely on users searching for terms that relate to your site, leaving the situation far less in your business's hands than some owners may be comfortable with.
PPC
In pay per click advertising, businesses contact a search engine and bid on certain keywords they feel are particularly relevant to their website. For example, a company making horse saddles might bid on keywords pertaining to horses, riding events, and saddles. Then, when someone searches these terms, the search engine provides a link to this business in the form of a pay per click advertisement. The name pay per click comes from the fact that the company must pay the website a fee every time a user clicks the advertisement.
Pay per click advertising is attractive because it increases the odds of really snagging a targeted audience. Rather than having one result possibly come up in a search, there's another result just off to the side, increasing the chances of gaining user attention. On the flip side, PPC can quickly become a cost burden. Every single click must be paid for, and there's no guarantee that every click will result in a sale, meaning costs could skyrocket before a business is prepared to deal with them.
Making the Choice
Often times, the best choice is to strike a balanced approach between SEO and PPC style advertising. Just where that balance lies depends entirely on the business in question. The savvy web advertiser will carefully consider keyword popularity before choosing a PPC campaign, and perhaps even set aside an actual budget to account for those users who will click through but are not looking to buy.
Additionally, there are literally thousands of experienced SEO writers available for employ at inexpensive rates for short term work, meaning the organic SEO standing of a page can be improved with relatively little investment. As ever, the keys are research and understanding, both of the target audience and the means with which you intend to reach them.
About the Author:
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/
Read more Articles written by Enzo F. Cesario.
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