When someone gets on the internet for the very first time, and they want to earn money in their spare time, they have a lot of questions they will want to ask.

I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business.

When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com

Wednesday, November 28, 2007

Copywriting Secret #6: LVC Formula

Article Presented by:
Scott Bywater


One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask, how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the "LVC Formula" which stands for the "Lifetime Value of a Client"!

Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let's imagine your average client returns for a beauty treatment 8 times a year, and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you'll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Now, let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out).

And imagine the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy, you'd just be sitting on your butt anyway!)

So, effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries.

  • A free car service

  • A free dancing lesson

  • A free consultation

  • A free ice cream

  • A free report of some sort

    The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

    Why does it work so well?

    Using the word Free in your advertising STOPS inertia. You see, people are happy with their current hairdresser, or their mechanic.

    But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk-free about it, isn't there?

    A word of warning though. Make sure you offer the best possible service, otherwise people will not come back, and you'll get a bad name very quickly.

    And of course, where possible, make sure you collect a database, and measure your results.

    What could you offer for FREE? Write down a few ideas now, and start implementing this stuff.

    It could have an almost overnight effect on your sales.


    About the Author:
    Scott Bywater is well known for getting results as a professional copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


  • Tuesday, November 27, 2007

    Dial-Up Internet Versus DSL Internet -- A No-Brainer When The Facts Are Known

    What's the difference between dial-up Internet service and DSL Internet service? While both systems use the telephone to access the Internet, that is where the similarities end. The differences include: utilization of capacity, speed and cost. Please continue reading as we explore in greater depth the differences between Dial-Up and DSL Internet.

    Introducing The Twisted Pair

    To get a handle on the differences, it is important first to understand a little bit more about how the telephone system works. It all begins with a pair of copper wires or as is often called in the industry "twisted pairs", since the pair of wires are twisted around each other.

    Each telephone connection requires one "twisted pair". The twisted pair handles all voice going out and coming into a handset. The twisted pair can also handle data, so long as the line is good and does not have any static or interference.

    A standard dial-up Internet Service Provider (ISP) can provide their customers an access point to the Internet, but they have to rely on their customer's telephone service provider as the corridor to get the signal from the customer's computer to the ISP's modem (bridge to the Internet).

    Most people who have ever used dial-up Internet have come to the conclusion that they can use their telephone for Voice as a telephone OR Data as a computer/fax line, but one cannot do both at the same time. A dial-up ISP can give their customers access to the Internet, but they do not have the equipment or capability to extend the use of the telephone line beyond this one kind of connection.

    As a result, consumers who use dial-up Internet services have one line for the Internet connection, and if they are serious about keeping a line open for those who may wish to call them, they also have a second phone number installed to capture those incoming calls.

    Introducing DSL Internet Services

    DSL stands for Digital Subscriber Line. This means that digital packets of information are sent over one single channel and the voice information is sent over another channel, both of which "share" a single pair of wires. With DSL Internet services, one can actually use the telephone while using the Internet!

    The key difference here is that the DSL Internet companies utilize a different kind of modem to connect their users to the Internet. You may have heard that DSL is not available in all areas, and this is true. The service relies on clear and strong signals from the client's computer to the local phone company's main access point to the Internet.

    Once inside a client's home or office, the telephone system is still using the standard twisted pairs to carry the voice and data signals. But, the line that is intended to carry data signals has a filter on the line to reduce static noise in the line. Then, the line is connected to a DSL modem that intuitively knows how to distinguish the voice and data signals from each other.

    DSL modems actually employ a trick to get the job done and it is very effective. A standard copper twisted pair of wires can carry up to 100 megabytes of data per second, but in order to be able to access the full potential of the twisted pair, one must have the correct hardware attached to the phone line.

    A twisted pair is also able to carry signals of multiple frequencies at the same time. This is the trick of DSL Internet services. DSL services actually send voice through one frequency and data through another frequency (or channel). It is through this manipulation of frequencies that DSL Internet services are able to send two kinds of content over the same single twisted pair, thereby "sharing" one phone line between two tasks.

    Put The Petal To The Metal

    Dial-Up Internet Service Providers have hit a technological ceiling, preventing them from giving their users access to high-speed Internet access.

    Dial-Up ISP's are limited by their technology. They are using the telephone lines to push an analog signal from their client's computer to their computer to gain access to the Internet. Analog's final frontier is the 56-kilobyte per second connection.

    DSL Internet connections begin at 768-kilobyte per second (21 times faster than dial-up) and climb from there based on the consumer's willingness to pay for more speed and bandwidth.

    56-kbps versus 768-kbps could mean the difference of downloading a music file or video in two minutes as opposed to forty-two minutes or longer. In some cases, files that take 24 hours to download on dial-up can be downloaded in just over an hour on DSL (think NetFlix movie downloads).

    In Conclusion

    For the average person on dial-up, they will generally have two phone lines, plus the $10-$20 per month subscription fee to their local ISP. DSL providers can provide DSL Internet for as little as $14.99 per month, plus the cost of one phone line.

    When one considers the speed factor, DSL is a no-brainer. But when one also looks at cost, one has to ask themselves why they have been throwing money away all of these years on dial-up ISP's.



    Woody Biddle has been online since 14.4-kbps was the standard offering from ISP's. Verizon DSL Internet Services are available almost everywhere in the United States. With plans starting at $14.99 per month for their basic high-speed Internet package (768/128-kbps), they are a favorite among DSL Internet providers. To start your review of the Verizon DSL service, visit: http://www.craftmarketer.com/verison_and_dsl.htm