When someone gets on the internet for the very first time, and they want to earn money in their spare time, they have a lot of questions they will want to ask.

I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business.

When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com

Sunday, March 30, 2008

Make Money Now Online With Reverse - Margin Marketing

Article Presented by:
Copyright © 2008 Elizabeth Adams



Reverse-Margin Marketing might be your best-choice business model if your definition of "Now" is "in a day or two", and if your definition of "Money" is "a thousand or two."

Other models you could choose to make money now online either take longer or return less than would fit your definitions of "Now" and "Money".

One choice might be to market products offered by network-marketing companies, but they only pay once a month. The percentage of the retail price that would come to you is very small. True, your checks would get bigger as your organization gets larger, but then that takes longer, too.

A second choice might be to market products offered by affiliate-marketing companies, but they only pay once every two weeks. The percentage of the retail price that would come to you is much larger, but the number of sales you're likely to make is probably going to be much smaller--especially in the beginning.

A third and far better choice is Reverse-Margin Marketing. This choice combines the benefits of the first two while avoiding their disadvantages: your payment is immediate and is most if not all of the retail price. How does Reverse-Margin Marketing work?

Instead of buying a widget for $3 which you turn around and sell for $4, leaving you with a gross profit margin of $1, you sell the widget for $4 "first" and "then" pay the company $1 to fulfill the order "after" the $4 is in your bank account. After paying the company, your gross profit margin is $3. With Reverse-Margin Marketing, "you" are the one who gets paid first--and with the biggest piece of the pie.

Most importantly, your customer is paying you directly, not the company. The entire purchase price goes directly into your merchant account and from there directly into your bank account. You don't have to wait for a company-generated paycheck.

Reverse-Margin Marketing programs have another, very important, advantage. You establish "paylines" in the marketing process that produce additional revenue down the road. A "payline" is a revenue stream that is intended to compensate you for mentoring others who want to learn the business. The Reverse-Margin Marketing model acknowledges that your time and talents are valuable and compensates you for them accordingly.

As with many marketing models, there is an entry fee for Reverse-Margin Marketing. The "right" to resell the product costs money. In order to make money selling it, in other words, you have to pay for the right to do so. In this respect, Reverse-Margin Marketing has something in common with franchising, except that it's a lot less expensive, as well as a lot less restrictive.

The good news is that companies offering Reverse-Margin Marketing programs often have what you might call "sweat-equity" provisions which can be brought into play as a way of off-setting the buy-in. Personal production in the form of a specified number of sales up front, in other words, can usually be accepted in lieu of purchase money.

You may have questions about Reverse-Margin Marketing. Most people do, when they first hear about it, because it's so different from what they're used to. At the same time, they tend to be excited about it, too, because getting paid fast and getting paid well are two things that are very much on the minds of many marketers, myself included.

The quickest way to get more information about it is to go to your favorite search engine and type in the following phrase, quotation marks and all: "Reverse-Margin Marketing." This will weed out all the results having to do with just "marketing", or just "margin", or just "reverse", and give you only those results pertaining to the whole concept of Reverse-Margin Marketing, which is probably your best choice if what you want to do is make money now online.


About the Author:
Elizabeth Adams has been writing direct sales copy since the early 1990's, when she employed several people to handle mailings and product fulfillment for her postcard marketing business. Elizabeth learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get "Great Headlines - Instantly" today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines


Saturday, March 29, 2008

Business Advertising and Branding: What Online Tools Are Effective?

Article Presented by:
Copyright © 2008 T.C. Gaity



Marketing has always been an essential element of business - both back in the day when brick and mortar stores and mail order businesses were the only options and now that the internet has become so central to so many people's lives. Business advertising - along with many businesses as well - have gone online and become even more competitive as business owners learn more about the value of text links, banner ads and other ways of getting their message out to the world.

Online advertising, however, is not limited to text links and banner ads: there are other tools that many businesses have put to work as well. For example, a number of businesses have discovered that blogging allows them to create additional text links back to their websites and to connect a more personal voice and tone with their message, reminding readers that behind every business there are people who recognize the customers' needs and have developed products and services to meet those needs.

Similarly, there's a great deal of business advertising that's found its way into forums online. From gaming communities to fitness sites, from cooking gear and kitchen supplies to crafters, a number of companies have found that there are ways of communicating with their prospective customers that are more subtle, that meet them on their level. Because that ability to communicate has done so much for business, many professionals are looking for additional ways of branding and communicating with their prospects online.

One such tool that many business owners are finding to be extremely effective includes finding sponsorship opportunities. In some cases, adding banner ads and text links to online game communities has become an ideal means of business advertising. After all, members of these communities often spend a great deal of time on the sites, doing more than just playing online games, but also contributing to site blogs, maintaining a website and participating in tournaments where there are great prizes to won.

Sponsoring those prizes - along with becoming more engaged within the communities - is a means of branding that many businesses are finding to be extremely effective. Those businesses wanting to increase their online presence with more than banner ads and text links ads find that becoming a member of these communities offers a number of benefits:

1. The chance to establish relationships with members of the community.

2. The opportunity to develop a web page within the online games community that can be used to market their websites.

3. The chance to ad banner ads and text link ads within the community to further drive traffic to their websites.

4. By donating prizes for the online games, businesses are able to get the word out about the products that they offer, and when their items are offered in site auctions, they will find that those who are playing the game to win are willing to compete to get those items.

In other words, what many find is that by focusing on business advertising and branding in communities for online games, they are able to interact with their prospective customers, establish relationships and to provide information about the products that they offer and answer any questions that others have.

Branding is all about creating relationships with your current and prospective clients; that's why sponsoring online games contributes to establishing brand identity. Online advertising - focusing on banner ads and text link ads - when done in conjunction with sponsoring online games, helps to further motivate prospective customers to look into your company and the products and services that you have to offer. By making the information that these customers are looking for available to them, you'll find that you are able to forge a relationship.

In business, the relationships that you have with your customers are the key to growth. Why not look into online advertising tools that are designed so that the relationship builds naturally? When you're able to use business advertising and promotions in order to meet prospective customers where they are, you'll find that it's easy to get them interested in your business, your products and in learning more about what you stand for. That combination helps to ensure your success.


About the Author:
T.C. Gaity writes about the Internet. Trader Auction Games (TAG City) is a portal for online gamers. Whereas most online game sites lets you stroke your ego with your winning streak, Trader Auction Games gives you the opportunity to win real prizes, when you play well. Advertising opportunities are also available for businesses who are interested in bartering products for advertising. Learn more: http://www.traderauctiongames.com