Article Presented by:
Copyright © 2007-2008 Casey Moher
Hi, this is Casey Moher.
Your internet marketing business pivots around several key ingredients that make it hum. Today I'd like to share techniques for getting the actual product that you can sell online.
Typically, the scenario when somebody is producing a product is that they will start by doing a bundle of market research. On-line marketers who wish to develop their own product must research the demand for what they envision.
This can also be done with a very different strategy and approach. A very exciting approach!
What if you could find a product already in existence that had a track-record of sales success? Your most important step (product selection) is laid out right before your eyes prior to your deciding which way to go. Choose whichever product you wish from among thousands.
Information products that show people how to improve their lives in a wide variety of ways are very popular on the internet. A huge on-line warehouse is available to you for product selection.
These products are managed by a company that does the lion's share of selling in this massive market. These are information-based products produced by successful developers who are all eager to give you marketing rights to the products they have developed.
Product owners can be quite generous, paying you up to 75% in many cases.
A huge amount of groundwork has been accomplished for you. Simply review the products available and pick one (or more) that appeals to you. The following criteria have worked well for me in product selection.
Look for a product that solves a problem people have. Choosing a product that you would want to own is also important. A good sales package is very important too. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.
Also, pay attention to the commission schedule provided for you.
I believe that it is important that you buy and actually use the product that you choose for this project. When you can honestly tell people how the product helped you, they will become more convinced that it will help them, too.
A company that does all this can be found in one stop at: http://www.clickbank.com
Spend some time at this website so you can appreciate the products available to you for your use. Importantly, you will also find rankings of those that sell the best.
In just a few quick steps you are able to establish yourself as an affiliate. As an affiliate, you are paid commissions on each sale that happens from your efforts. You simply register to get a user name (also known as a nickname) established with clickbank.
With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. There should never be a shortage of products for you with more than 10,000 available.
When you are earning as high as 75% commission, your earning power is really in high gear. With a product line that is noted for its high conversion to sales rates, your efforts are multiplied with all you do.
Clickbank also manages all partner relationships for you. You always get paid what you're owed.
You can get your own web site established for a very reasonable price these days. You can get visitors to your site as soon as it's ready where they can learn about the product you have chosen for them to buy.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
|
I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business. When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com |
Sunday, August 31, 2008
Why Attraction is a Mistake in Marketing
Article Presented by:
Copyright © 2008 Mark Silver
Coffee shop. The background beat of some silly pop music. Buzz of conversation. The glow of laptop screens.
And then, one near the counter, the other in a window seat, they both look up, and their eyes meet. Attraction! Next thing you know, they're picking out paint colors, and sharing chores in some nice little house in the neighborhood.
It's a cozy picture, isn't it? If only your clients would move into your business as easily.
Unfortunately, when your eyes meet theirs, they tend to look away.
How can you get that attraction thing working in your business?
Wouldn't it be so nice? If you, and your marketing, could just be glancing around the world filled with love and zip, zip, zip, clients just moved in? Ahhh, domestic business bliss.
You already know, or suspect, it doesn't work like that. You know because you've been trying and it hasn't been working.
Except very occasionally. For instance, my wife Holly received a call the other day from someone who had her business card for the last two years, and just had an intuition to call her. Zing! Business attraction!
(At least, it better be business attraction! Unless there's something she's not telling me...)
But, if she, or I, or you, stood around waiting for those intuition-based phone calls... Well, you may already be suffering the agony of that waiting. They do come along every now again, so you might believe that's the way that it's supposed to happen. But you'll never have a thriving business if you depend only on those rare birds.
What's going on? If intuition and attraction are real, and you can bet your heart they are, why don't more people call? Is it because you aren't attractive enough?
It's not about attraction- it's about safety.
What is attraction? Attraction is about love. That mysterious, ineffable quality that fills our hearts, turns our lives upside down, and makes us crazy.
Everyone wants love, needs love, thirsts for love. So, when it shows up, we naturally go running towards it, right?
Or do we?
The two reactions to love.
Your heart does run towards love, like a camel five days in the desert runs towards water. But that's only one part of the picture.
The other reaction is from your ego, your personality, your little self, which hides from love. It curls up, turns away, gets busy with other things. Why do we do this?
Love does turn everything upside down. In the best case scenario, Love can totally erase your ego. So your ego gets scared. Really scared.
Your marketing isn't working because you're trying to make it do the wrong job.
Marketing's true job is safety.
Imagine you were in that cafe and locked eyes with that stranger. And then that stranger stood up and approached you. Do you immediately go riding off into the sunset? Or do you begin to think: "Wow, this one's a weirdo, or an axe-murderer. Cute, but am I going to end getting my heart broken?"
Your clients' hearts want love; so fill your heart with love, caring and compassion. And your clients' egos need safety before they can receive that love, so fill your marketing with safety.
There is room for love in marketing, but not before the safety. So how do you create safe marketing? Let's take a look.
Keys to Lovable Safe Marketing
Witnessing creates safety.
True witnessing is what creates the most profound safety. If someone believes that you truly see them and their struggles and problems, all without judging them, they'll follow you almost anywhere.
Start your marketing with empathetic statements about the situation your clients find themselves in, that they are struggling with. For instance, if you teach parenting classes:
"If you're like most parents, you want to give your children everything, to parent them so well, but you might feel like you're really 'blowing it' with them. You're a good person, with a good heart, and yet you probably feel terrible because situations with your kids seem to always blow up in your face."
Give them hope.
After the witnessing, tell them there is hope. People don't often respond to hope on it's own, because they don't believe it. They tend to think: "Oh, you're just blowing smoke up my nose. If you really knew my situation, you wouldn't be saying such great things."
Ahhh... but you have started out with witnessing, so the response to hope means that they are going to believe you, that it's safe to trust what you're saying.
"Even though it feels impossible, it really doesn't have to be like this. You can learn to parent in a way that feels good to you, and actually works with your kids."
Don't rush.
Remember that you're still talking to the ego here. The ego feels safe, and trusts the hope, but may still feel skittish. Don't just try to hop in the sack with your beautiful stranger. How about just having a cup of coffee to begin?
Instead of trying to convert your skittish-but-hopeful prospective client into a buyer, why don't you just let them try you out with something low-key?
"There's a lot of conflicting information about parenting out there, and the truth is, there's no one 'right' way. We have an approach that takes into account who you are, and who your kids are, without trying to force you to use a script.
"Why don't you take it for a test-drive? Sign up for our newsletter, download our free guide on 'When your kid says No.' and see if our approach works for you."
Your beautiful strangers want to trust you and get the help your business is offering. But, if your marketing is only trying to be attractive, very few will come around. Yet, if you keep love in your heart, and let your marketing deliver safety, you might find yourself with plenty of people willing to risk the equivalent of a cup of coffee getting to know you.
And once they know you, they just might move into your business and become clients.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
Copyright © 2008 Mark Silver
Coffee shop. The background beat of some silly pop music. Buzz of conversation. The glow of laptop screens.
And then, one near the counter, the other in a window seat, they both look up, and their eyes meet. Attraction! Next thing you know, they're picking out paint colors, and sharing chores in some nice little house in the neighborhood.
It's a cozy picture, isn't it? If only your clients would move into your business as easily.
Unfortunately, when your eyes meet theirs, they tend to look away.
How can you get that attraction thing working in your business?
Wouldn't it be so nice? If you, and your marketing, could just be glancing around the world filled with love and zip, zip, zip, clients just moved in? Ahhh, domestic business bliss.
You already know, or suspect, it doesn't work like that. You know because you've been trying and it hasn't been working.
Except very occasionally. For instance, my wife Holly received a call the other day from someone who had her business card for the last two years, and just had an intuition to call her. Zing! Business attraction!
(At least, it better be business attraction! Unless there's something she's not telling me...)
But, if she, or I, or you, stood around waiting for those intuition-based phone calls... Well, you may already be suffering the agony of that waiting. They do come along every now again, so you might believe that's the way that it's supposed to happen. But you'll never have a thriving business if you depend only on those rare birds.
What's going on? If intuition and attraction are real, and you can bet your heart they are, why don't more people call? Is it because you aren't attractive enough?
It's not about attraction- it's about safety.
What is attraction? Attraction is about love. That mysterious, ineffable quality that fills our hearts, turns our lives upside down, and makes us crazy.
Everyone wants love, needs love, thirsts for love. So, when it shows up, we naturally go running towards it, right?
Or do we?
The two reactions to love.
Your heart does run towards love, like a camel five days in the desert runs towards water. But that's only one part of the picture.
The other reaction is from your ego, your personality, your little self, which hides from love. It curls up, turns away, gets busy with other things. Why do we do this?
Love does turn everything upside down. In the best case scenario, Love can totally erase your ego. So your ego gets scared. Really scared.
Your marketing isn't working because you're trying to make it do the wrong job.
Marketing's true job is safety.
Imagine you were in that cafe and locked eyes with that stranger. And then that stranger stood up and approached you. Do you immediately go riding off into the sunset? Or do you begin to think: "Wow, this one's a weirdo, or an axe-murderer. Cute, but am I going to end getting my heart broken?"
Your clients' hearts want love; so fill your heart with love, caring and compassion. And your clients' egos need safety before they can receive that love, so fill your marketing with safety.
There is room for love in marketing, but not before the safety. So how do you create safe marketing? Let's take a look.
Keys to Lovable Safe Marketing
True witnessing is what creates the most profound safety. If someone believes that you truly see them and their struggles and problems, all without judging them, they'll follow you almost anywhere.
Start your marketing with empathetic statements about the situation your clients find themselves in, that they are struggling with. For instance, if you teach parenting classes:
"If you're like most parents, you want to give your children everything, to parent them so well, but you might feel like you're really 'blowing it' with them. You're a good person, with a good heart, and yet you probably feel terrible because situations with your kids seem to always blow up in your face."
After the witnessing, tell them there is hope. People don't often respond to hope on it's own, because they don't believe it. They tend to think: "Oh, you're just blowing smoke up my nose. If you really knew my situation, you wouldn't be saying such great things."
Ahhh... but you have started out with witnessing, so the response to hope means that they are going to believe you, that it's safe to trust what you're saying.
"Even though it feels impossible, it really doesn't have to be like this. You can learn to parent in a way that feels good to you, and actually works with your kids."
Remember that you're still talking to the ego here. The ego feels safe, and trusts the hope, but may still feel skittish. Don't just try to hop in the sack with your beautiful stranger. How about just having a cup of coffee to begin?
Instead of trying to convert your skittish-but-hopeful prospective client into a buyer, why don't you just let them try you out with something low-key?
"There's a lot of conflicting information about parenting out there, and the truth is, there's no one 'right' way. We have an approach that takes into account who you are, and who your kids are, without trying to force you to use a script.
"Why don't you take it for a test-drive? Sign up for our newsletter, download our free guide on 'When your kid says No.' and see if our approach works for you."
Your beautiful strangers want to trust you and get the help your business is offering. But, if your marketing is only trying to be attractive, very few will come around. Yet, if you keep love in your heart, and let your marketing deliver safety, you might find yourself with plenty of people willing to risk the equivalent of a cup of coffee getting to know you.
And once they know you, they just might move into your business and become clients.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
Saturday, August 30, 2008
How to Earn Your Income from Directories
Article Presented by:
Copyright © 2008 John Khu
Internet directories have been the most favorite and preferred source of income for hundreds of internet entrepreneurs. These are the simplest source of creating traffic and incoming for your expired domain names. If you have a set of good expired domain names that need quality links and traffic, you can consider using one of the internet directories for the purpose. Internet directories could be a constant source of income for your expired domain business with their innumerable benefits and advantages.
You can use internet directories in a number of ways to create income for your domain expired. Here are some of the well-known ways of making money from online directories:
1. Promoting your expired domain based web portal in internet directories: One of the most popular methods of using an expired domain based web portal is to project it in front of a number of internet directories and make it earn a good name. It means that you will be trying hard to create a niche for your expired domain name by adding immense value to the name. You can create good content and text for your domain and make it SEO friendly to reach maximum number of people. SEO techniques used for the purpose should be search engine friendly and should expect to obey all regulations of search engine submission.
2. Participating in forums, discussion boards and blog to promote your expired domain: This is perhaps one of the most meaningful exercises that you can undertake to make your domain as a visible entity in the big world of internet. You can post messages, information snip lets and marketing ideas about your expired domain in all well-known internet directories.
Once you confirm that your expired domain invisible to thousands of people, you can start earning income by using the following proven methods:
Link sales: All internet directories are built with a view to help people to create link sales. With this income earning method, you can sell reciprocal, regular and featured links to your customers and create a solid income base. However, if you are looking for better earning and increased profits, you may need to work towards gaining a higher Page Rank for your expired domain. Getting a good page rank for your expired domain is a difficult and time consuming task that also involves lot hard work.
Revenue from promotion and advertizing: Advertizing and promotion still remain the most trustworthy sources of income for web masters as well as expired domain traders. There are several free online directories that offer you an opportunity to earn decent income from expired domains. Free directories also offer you sizeable amount of traffic and incoming links that you can use for a number of profitable ventures like Google Adsense system.
Using an expired domain to earn income by employing an internet directory involves a considerable amount of work. You may need to work hard to either promote your expired domain in its original form or by flipping it into a meaningful web site. However, remember that most of the internet directories house only working and live web sites. To promote your expired domain in its original form, you may wish to promote it by using a number of discussion boards, blog and newsletters.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2008 John Khu
Internet directories have been the most favorite and preferred source of income for hundreds of internet entrepreneurs. These are the simplest source of creating traffic and incoming for your expired domain names. If you have a set of good expired domain names that need quality links and traffic, you can consider using one of the internet directories for the purpose. Internet directories could be a constant source of income for your expired domain business with their innumerable benefits and advantages.
You can use internet directories in a number of ways to create income for your domain expired. Here are some of the well-known ways of making money from online directories:
1. Promoting your expired domain based web portal in internet directories: One of the most popular methods of using an expired domain based web portal is to project it in front of a number of internet directories and make it earn a good name. It means that you will be trying hard to create a niche for your expired domain name by adding immense value to the name. You can create good content and text for your domain and make it SEO friendly to reach maximum number of people. SEO techniques used for the purpose should be search engine friendly and should expect to obey all regulations of search engine submission.
2. Participating in forums, discussion boards and blog to promote your expired domain: This is perhaps one of the most meaningful exercises that you can undertake to make your domain as a visible entity in the big world of internet. You can post messages, information snip lets and marketing ideas about your expired domain in all well-known internet directories.
Once you confirm that your expired domain invisible to thousands of people, you can start earning income by using the following proven methods:
Link sales: All internet directories are built with a view to help people to create link sales. With this income earning method, you can sell reciprocal, regular and featured links to your customers and create a solid income base. However, if you are looking for better earning and increased profits, you may need to work towards gaining a higher Page Rank for your expired domain. Getting a good page rank for your expired domain is a difficult and time consuming task that also involves lot hard work.
Revenue from promotion and advertizing: Advertizing and promotion still remain the most trustworthy sources of income for web masters as well as expired domain traders. There are several free online directories that offer you an opportunity to earn decent income from expired domains. Free directories also offer you sizeable amount of traffic and incoming links that you can use for a number of profitable ventures like Google Adsense system.
Using an expired domain to earn income by employing an internet directory involves a considerable amount of work. You may need to work hard to either promote your expired domain in its original form or by flipping it into a meaningful web site. However, remember that most of the internet directories house only working and live web sites. To promote your expired domain in its original form, you may wish to promote it by using a number of discussion boards, blog and newsletters.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Friday, August 29, 2008
Look Beyond Google: Meta-Search Engines Can Help Online Marketers
Article Presented by:
Copyright © 2008 Bill Platt
For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase "do a search", so much so that the word "Google" has entered the English lexicon as "find information".
There are actually hundreds of search engines, not just the Big Three that many Internet users think of (Google, Yahoo, and MSN). By focusing only on the most well known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.
While not the oldest search engine on the internet, Google does have the reputation of being the granddaddy. However, it is worth investigating alternative search engines - niche engines, meta-search engines, and human-powered engines.
Niche search engines focus their searches on a particular subject matter, such as blogs (http://www.blog-search.com) or articles (http://www.goarticles.com). Meta-search engines compile results from multiple search engines (http://www.dogpile.com, http://www.widow.com). Finally, human-powered search engines are composed of directory pages with link and general information, put together by humans who search for the most relevant content (http://www.mahalo.com, http://www.dmoz.org). These alternative search engines tend to have pretty high page ranks, which give more credence to the fact that online marketers shouldn't overlook them.
There is also the fact that some Internet searchers do not want to use Google because of personal or political views. Because of Google's popularity, it can (incorrectly) be perceived as having a monopoly on the search engine market. That perception, combined with opposition to a seemingly growing "corporate world", turns off some potential customers and eliminates your potential to reach them, if you focus only on Google or other big search engines.
As part of SEO, using keywords to bring in consumers is all the rage. Businesses spend a great deal of time and money researching keywords, keyword density, and effects on page rankings in results lists. Guess what? It's not only a pain for the businesses to constantly be looking for which words may get them more hits and higher rankings; it's quickly becoming over done.
Consumers are fatigued with seeing keyword-loaded articles and websites tagged with anything that could possibly be related to their search terms. This online marketing strategy may make sense in the short-term, but chances are good that by the time the strategy is perfected by your marketers, there will be a different trend altogether that needs to be learned. Marketing with the intent to only increase your page rankings, by any means necessary, is only a quick fix and could be quite expensive.
SEO tactics are starting to turn customers off. If SEO is the main priority of a marketing campaign and keyword-dense content was the impetus for the customer finding the website, this hurts the site's credibility with the consumer. Perhaps they'll buy from you once because you showed up at the top of the results page, but will they remember you next time or just do another search?
Another concern with search engines is the program spiders that crawl the Internet, looking for relevant pages for search results. Even the largest of the search engines can only cover a portion of the internet. According to Wikipedia, no search engine can search more than 16% of the net! (http://en.wikipedia.org/wiki/Spidering)
In addition, the spiders have a massive amount of searching to do, which can be a slow and taxing process on the sites they are crawling. By the time a spider finishes crawling the Internet, the information collected can be outdated - pages and links have either been deleted or new information added. Spiders are certainly not a perfect means of finding good results with one search engine.
Searching just one engine at a time is time-consuming and not very cost-efficient for searchers looking for the most appropriate information or businesses to suit their needs. Enter, meta-search engines. As mentioned earlier, meta-search engines compile results from multiple engines.
Among these, dogpile.com is probably the most well-known. The problem with dogpile, as I see it, is that it spits back the top 10 results from each of the Big Three engines. This results in a lot of sponsored results at the top of the result list, followed by a mix of "normal" results and more sponsored results. The truth be known, I simply consider dogpile to be really annoying, so I avoid it.
In comparison, widow.com uses a different sort of math equation that sorts through search engine results for the most relevant information and ranks them in their results page. In an unscientific but entertaining comparison I performed, I plugged in "celebrity gossip" to both dogpile.com and widow.com.
On dogpile.com, I felt like I had to search through commercials to find the content. The results on widow.com were much more relevant, giving me results with the desired content. Plus, I didn't have to look between the annoying sponsored results to find the information I wanted.
Utilizing meta-search engines can be very time-efficient and cost-effective for online marketers, especially when doing market research, even for keyword research.
More importantly, if you can also rank in the meta-search and smaller niche search engines, you have a better chance of reaching the approximately 30% of searchers who do not use one of the Big Three engines, as their search tool of choice.
The niche audience may be smaller than the quantity of consumers you're exposed to on Google, but if you can gain an audience in the niche search engines, you are likely to find consumers intent on buying what you are selling. It's a good general marketing strategy to remember that "quantity exposure" does not always equate to "quality exposure". It's also a good general marketing strategy to never rely on only one advertiser to help you reach your target audience.
About the Author:
Bill Platt has been helping online marketers promote their online businesses since 2001, through http://www.thephantomwriters.com By using article marketing to promote his business online, he has always been able to generate lots of traffic from inside and outside of the search engines. In 2007, his website generated 125,000 visitors from non-search sources and +119,000 visitors from 59 search engines. Learn Bill's secrets - get his ebook: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Copyright © 2008 Bill Platt
For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase "do a search", so much so that the word "Google" has entered the English lexicon as "find information".
There are actually hundreds of search engines, not just the Big Three that many Internet users think of (Google, Yahoo, and MSN). By focusing only on the most well known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.
While not the oldest search engine on the internet, Google does have the reputation of being the granddaddy. However, it is worth investigating alternative search engines - niche engines, meta-search engines, and human-powered engines.
Niche search engines focus their searches on a particular subject matter, such as blogs (http://www.blog-search.com) or articles (http://www.goarticles.com). Meta-search engines compile results from multiple search engines (http://www.dogpile.com, http://www.widow.com). Finally, human-powered search engines are composed of directory pages with link and general information, put together by humans who search for the most relevant content (http://www.mahalo.com, http://www.dmoz.org). These alternative search engines tend to have pretty high page ranks, which give more credence to the fact that online marketers shouldn't overlook them.
There is also the fact that some Internet searchers do not want to use Google because of personal or political views. Because of Google's popularity, it can (incorrectly) be perceived as having a monopoly on the search engine market. That perception, combined with opposition to a seemingly growing "corporate world", turns off some potential customers and eliminates your potential to reach them, if you focus only on Google or other big search engines.
As part of SEO, using keywords to bring in consumers is all the rage. Businesses spend a great deal of time and money researching keywords, keyword density, and effects on page rankings in results lists. Guess what? It's not only a pain for the businesses to constantly be looking for which words may get them more hits and higher rankings; it's quickly becoming over done.
Consumers are fatigued with seeing keyword-loaded articles and websites tagged with anything that could possibly be related to their search terms. This online marketing strategy may make sense in the short-term, but chances are good that by the time the strategy is perfected by your marketers, there will be a different trend altogether that needs to be learned. Marketing with the intent to only increase your page rankings, by any means necessary, is only a quick fix and could be quite expensive.
SEO tactics are starting to turn customers off. If SEO is the main priority of a marketing campaign and keyword-dense content was the impetus for the customer finding the website, this hurts the site's credibility with the consumer. Perhaps they'll buy from you once because you showed up at the top of the results page, but will they remember you next time or just do another search?
Another concern with search engines is the program spiders that crawl the Internet, looking for relevant pages for search results. Even the largest of the search engines can only cover a portion of the internet. According to Wikipedia, no search engine can search more than 16% of the net! (http://en.wikipedia.org/wiki/Spidering)
In addition, the spiders have a massive amount of searching to do, which can be a slow and taxing process on the sites they are crawling. By the time a spider finishes crawling the Internet, the information collected can be outdated - pages and links have either been deleted or new information added. Spiders are certainly not a perfect means of finding good results with one search engine.
Searching just one engine at a time is time-consuming and not very cost-efficient for searchers looking for the most appropriate information or businesses to suit their needs. Enter, meta-search engines. As mentioned earlier, meta-search engines compile results from multiple engines.
Among these, dogpile.com is probably the most well-known. The problem with dogpile, as I see it, is that it spits back the top 10 results from each of the Big Three engines. This results in a lot of sponsored results at the top of the result list, followed by a mix of "normal" results and more sponsored results. The truth be known, I simply consider dogpile to be really annoying, so I avoid it.
In comparison, widow.com uses a different sort of math equation that sorts through search engine results for the most relevant information and ranks them in their results page. In an unscientific but entertaining comparison I performed, I plugged in "celebrity gossip" to both dogpile.com and widow.com.
On dogpile.com, I felt like I had to search through commercials to find the content. The results on widow.com were much more relevant, giving me results with the desired content. Plus, I didn't have to look between the annoying sponsored results to find the information I wanted.
Utilizing meta-search engines can be very time-efficient and cost-effective for online marketers, especially when doing market research, even for keyword research.
More importantly, if you can also rank in the meta-search and smaller niche search engines, you have a better chance of reaching the approximately 30% of searchers who do not use one of the Big Three engines, as their search tool of choice.
The niche audience may be smaller than the quantity of consumers you're exposed to on Google, but if you can gain an audience in the niche search engines, you are likely to find consumers intent on buying what you are selling. It's a good general marketing strategy to remember that "quantity exposure" does not always equate to "quality exposure". It's also a good general marketing strategy to never rely on only one advertiser to help you reach your target audience.
About the Author:
Bill Platt has been helping online marketers promote their online businesses since 2001, through http://www.thephantomwriters.com By using article marketing to promote his business online, he has always been able to generate lots of traffic from inside and outside of the search engines. In 2007, his website generated 125,000 visitors from non-search sources and +119,000 visitors from 59 search engines. Learn Bill's secrets - get his ebook: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
SEO Contests Are Gaining Industry Respect
Article Presented by:
Copyright © 2008 Bill Platt
Search Engine Optimization companies have been around as long as there have been search engines. In the early days, I ignored SEO contests as a tasteless attempt to spam up the search engines, especially when I saw target search terms such as: "nigritude ultramarine", "seraphim proudleduck", and "v7ndotcom elursrebmem". But, my initial attitudes towards SEO contests have changed.
The first SEO contest was the "nigritude ultramarine" competition, and it offered an iPod as the grand prize for the contest. That contest was actually offered by the Search Guild. This contest ran for 60 days. At the end of the competition, whichever websites held the top two listings in the Google search results, for the target keyword phrase, would win the top two prizes.
The conceptual purpose of the SEO contest is to bring the sharpest minds in search optimization to the table and give them a chance to prove themselves on a level playing field against their top competitors. At the end of the contest, most contest sponsors ask the winners to share some of their secrets for success. By design, it will produce two outcomes: those who really know their stuff get to shine in a public spotlight, and it may help industry practitioners improve their technique.
All was happy in the SEO community, until they saw the "v7ndotcom elursrebmem" contest, which was offering cash prizes. Many people felt that the sponsor of that campaign acted in poor taste when he admitted that he was putting up the money for the contest, on the premise of actually driving link popularity to his own website. Read more about that controversy here.
These days, it does not seem to be such a bad thing for people to sponsor SEO contests that help pass link popularity back to their own websites. In fact, the practice seems to be pretty commonplace. Personally, I don't see it as a bad thing really, since the person putting up the money for the contest is seldom a person with the simplest of altruistic motives.
While the Search Guild was no slouch, I did not actually pay attention to SEO contests, until which time I had seen that Search Engine Journal was playing the game. All of a sudden, I started paying attention.
In early June of 2008, I was browsing the Digital Point forums and I saw a mention of a new SEO contest. So, I popped in for a quick look.
I searched the target keyword phrase in Google and realized that the contest was so new that only fifty web pages were competing at that time. One of the top ranking posts was one made by the Search Engine Journal, so I read their post. I had been expecting them to be slamming the practice, but I realized that they were playing the game along with everyone else.
Of course, I have an axe of my own to grind. I have told people for years that if they used article marketing smartly, then they could successfully utilize article marketing to influence Google, Yahoo and MSN's search listing for specific keywords. For a time, I had even operated a SEO link building service at http://www.linksandtraffic.com for the purpose of selling folks a service that enabled them to get the same kind of ranking value I was getting for my own websites.
Links and Traffic was a successful enterprise until which time Google's Matt Cutts started to question "paid links" and to inform the Internet marketing community that "paid links" were a big no-no in Google's search algorithms. But, customers never really understood that Google views links derived from article marketing differently, than links purchased on high PageRank pages, solely for the purpose of buying PageRank value.
I left Links and Traffic in place, but I took my own link building services off the table, until which time the marketplace began to understand that links derived from article marketing were different from links that were outright purchased. If I were to tell you how many inbound links I have successfully derived from article marketing for my websites (as evidenced in my Google Webmaster Tools console), you would fall over. If you understood how many keywords I rank for in the top search engines, you would probably scream.
So, I had my own axe to grind. I saw the Blackhat Fish contest to be a perfect opportunity to showcase how I actually practice what I preach, and deliver what I promise by moving my websites up in the search results for my target keywords, utilizing article marketing as a primary tool in my SEO arsenal and SEO philosophy.
We are still a couple of weeks from the conclusion of this particular contest, and my full rollout is still in progress, but I am bouncing between page one and page two of Google's search results, against what is at this time 233,000 results for this keyword phrase in Google.
Some SEO gurus have told me for years that they think I am full of crap, but the proof is in the pudding. If I am so full of crap, as some of these so-called experts would have you believe, then how is it that my blog post titled, "Whitehat vs. Blackhat: Fish For Links or Die Trying", is holding its own against some of the most influential SEO companies on the Internet? Check the Google link above to see how I am doing against the professionals... The proof is in the pudding.
If you fancy yourself to be good at search engine optimization, or if you are like me and you want to test your own skills against the big boys, then bookmark the http://www.seocontests.info website and visit often enough to keep up on what is going on in the SEO contest world. Of course, not all SEO contests get posted on this website, so keep an eye to the various forums as well, to catch the news of upcoming and current SEO contests.
Wouldn't it be so cool if we the people could outrank the professionals in a few of these SEO contests? I don't actually think I will win this competition, but it would be more than awesome if at the end of this contest, I was sitting on page one of the search results, while all of the pro's are sitting scratching their heads as to how they were outperformed by a person they have so many times referred to as an amateur. ;-)
At the end of the day, it really does not matter to me if I win this competition or if I gain the respect of my peers. What matters to me is that I know how I can help "my" websites win in the search ranking game, for the keywords that matter to my business and my bottom line. In the long run, I will make much more money selling my products and services, than I ever will make winning a single SEO contest. So, I am just going to keep doing what it is that I do to strengthen my own search rankings, and if I win a contest or two along the way, sweet.
About the Author:
Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Copyright © 2008 Bill Platt
Search Engine Optimization companies have been around as long as there have been search engines. In the early days, I ignored SEO contests as a tasteless attempt to spam up the search engines, especially when I saw target search terms such as: "nigritude ultramarine", "seraphim proudleduck", and "v7ndotcom elursrebmem". But, my initial attitudes towards SEO contests have changed.
The first SEO contest was the "nigritude ultramarine" competition, and it offered an iPod as the grand prize for the contest. That contest was actually offered by the Search Guild. This contest ran for 60 days. At the end of the competition, whichever websites held the top two listings in the Google search results, for the target keyword phrase, would win the top two prizes.
The conceptual purpose of the SEO contest is to bring the sharpest minds in search optimization to the table and give them a chance to prove themselves on a level playing field against their top competitors. At the end of the contest, most contest sponsors ask the winners to share some of their secrets for success. By design, it will produce two outcomes: those who really know their stuff get to shine in a public spotlight, and it may help industry practitioners improve their technique.
All was happy in the SEO community, until they saw the "v7ndotcom elursrebmem" contest, which was offering cash prizes. Many people felt that the sponsor of that campaign acted in poor taste when he admitted that he was putting up the money for the contest, on the premise of actually driving link popularity to his own website. Read more about that controversy here.
These days, it does not seem to be such a bad thing for people to sponsor SEO contests that help pass link popularity back to their own websites. In fact, the practice seems to be pretty commonplace. Personally, I don't see it as a bad thing really, since the person putting up the money for the contest is seldom a person with the simplest of altruistic motives.
While the Search Guild was no slouch, I did not actually pay attention to SEO contests, until which time I had seen that Search Engine Journal was playing the game. All of a sudden, I started paying attention.
In early June of 2008, I was browsing the Digital Point forums and I saw a mention of a new SEO contest. So, I popped in for a quick look.
I searched the target keyword phrase in Google and realized that the contest was so new that only fifty web pages were competing at that time. One of the top ranking posts was one made by the Search Engine Journal, so I read their post. I had been expecting them to be slamming the practice, but I realized that they were playing the game along with everyone else.
Of course, I have an axe of my own to grind. I have told people for years that if they used article marketing smartly, then they could successfully utilize article marketing to influence Google, Yahoo and MSN's search listing for specific keywords. For a time, I had even operated a SEO link building service at http://www.linksandtraffic.com for the purpose of selling folks a service that enabled them to get the same kind of ranking value I was getting for my own websites.
Links and Traffic was a successful enterprise until which time Google's Matt Cutts started to question "paid links" and to inform the Internet marketing community that "paid links" were a big no-no in Google's search algorithms. But, customers never really understood that Google views links derived from article marketing differently, than links purchased on high PageRank pages, solely for the purpose of buying PageRank value.
I left Links and Traffic in place, but I took my own link building services off the table, until which time the marketplace began to understand that links derived from article marketing were different from links that were outright purchased. If I were to tell you how many inbound links I have successfully derived from article marketing for my websites (as evidenced in my Google Webmaster Tools console), you would fall over. If you understood how many keywords I rank for in the top search engines, you would probably scream.
So, I had my own axe to grind. I saw the Blackhat Fish contest to be a perfect opportunity to showcase how I actually practice what I preach, and deliver what I promise by moving my websites up in the search results for my target keywords, utilizing article marketing as a primary tool in my SEO arsenal and SEO philosophy.
We are still a couple of weeks from the conclusion of this particular contest, and my full rollout is still in progress, but I am bouncing between page one and page two of Google's search results, against what is at this time 233,000 results for this keyword phrase in Google.
Some SEO gurus have told me for years that they think I am full of crap, but the proof is in the pudding. If I am so full of crap, as some of these so-called experts would have you believe, then how is it that my blog post titled, "Whitehat vs. Blackhat: Fish For Links or Die Trying", is holding its own against some of the most influential SEO companies on the Internet? Check the Google link above to see how I am doing against the professionals... The proof is in the pudding.
If you fancy yourself to be good at search engine optimization, or if you are like me and you want to test your own skills against the big boys, then bookmark the http://www.seocontests.info website and visit often enough to keep up on what is going on in the SEO contest world. Of course, not all SEO contests get posted on this website, so keep an eye to the various forums as well, to catch the news of upcoming and current SEO contests.
Wouldn't it be so cool if we the people could outrank the professionals in a few of these SEO contests? I don't actually think I will win this competition, but it would be more than awesome if at the end of this contest, I was sitting on page one of the search results, while all of the pro's are sitting scratching their heads as to how they were outperformed by a person they have so many times referred to as an amateur. ;-)
At the end of the day, it really does not matter to me if I win this competition or if I gain the respect of my peers. What matters to me is that I know how I can help "my" websites win in the search ranking game, for the keywords that matter to my business and my bottom line. In the long run, I will make much more money selling my products and services, than I ever will make winning a single SEO contest. So, I am just going to keep doing what it is that I do to strengthen my own search rankings, and if I win a contest or two along the way, sweet.
About the Author:
Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Managing Pay-Per-Click Campaigns For Greater Profits
Article Presented by:
Copyright © 2008 Greg Jerum
All online business owners need a steady flow of traffic and paying customers to their websites in order to keep the cash register ringing and profits flowing. Most webmasters struggle with exactly how to make that happen, until which time they discover pay-per-click (PPC) advertising through the search engines, utilizing the Google Adwords and Yahoo Search Marketing programs.
As small business owners discover the powerful advantage of using PPC advertising, they tend to spend a lot of time learning the systems and figuring out how to use these top-tier search-marketing tools to gain an advantage over their competitors.
In the growth curve of any business, a day will come when the business owner realizes that his or her personal time is best spent taking care of other business processes. When this time comes, the business owner will seek out other people to manage his or her PPC advertising campaigns.
It is at this juncture when business owners will either hire an in-house marketing person, or they will employ a third-party PPC Management company to service their PPC advertising accounts. This is where most businesses using pay-per-click advertising start to go wrong.
In-House Marketing Staff
It is true that the business owner needs to get back to the tasks that will make his or her business a true success. Part of the growth cycle is to find people who can replicate certain business processes, freeing the business owner to focus on other more important areas like product or service fulfillment, customer service, sales, human resources management, strategic planning and financial management.
But, finding the right person or company to best represent the needs of the business, in regards to PPC Management, can frequently be a crap shoot at best.
Racing to the local university to find a recent marketing graduate to bring into the company often results in opening a can of worms. Most college grads, which leave college with a degree in marketing, leave school with a very general understanding of basic marketing principles, human psychology, consumer behavior, advertising and promotion concepts, business finance, organizational management and strategic planning.
Although most universities do a good job at preparing their students for an entry-level job in marketing, few give their students any hands-on training in specific advertising methods that will be used in the real world, let alone with the advertising methods that enable commerce to flow on the Internet.
Pulling a marketing person from another business is often as problematic as hiring a recent college graduate. Unless one hires from a company that has used PPC advertising for some time, one might find the new hire possesses the same lack of hands-on experience with PPC advertising methods as the college grad.
Don't get me wrong; marketing professionals are essential to the overall implementation of a business' marketing plan. The problem is that the process of managing pay-per-click advertising campaigns really requires someone with very specialized experience, skills and knowledge.
The Problem With Most PPC Management Companies
An alternative to hiring someone in house is to hire a professional PPC Management company. The problem with most PPC Management companies is the same problem most people have with ordinary marketing companies.
First, typically there is that huge down payment to get the job started;
Most marketing companies require an ironclad contract committing the buyer to a six-month or twelve-month service contract;
Marketing service companies typically require huge monthly fees to maintain the contract (with most PPC Management companies, these fees frequently run in the range of 10%-20% of your monthly PPC spend);
The worst part about the typical Marketing company and PPC Management company is that while they extract a high toll from their customers, these companies seldom if ever offer any kind of real guarantee of results for the work that they will do for you.
After being burned two or three times by Marketing or PPC Management companies, most businesses start shopping for performance-based service providers. Unfortunately, it is a buyer-beware market out there.
PPC Management companies frequently suggest that their services are "performance-based", but what they define as "performance-based" is often different from what you or I would define as truly "performance-based".
How to Identify a "True" Performance-Based PPC Management Provider
When you are spending thousands of dollars per month on your pay-per-click campaigns, there are certain things that you should be able to expect from any PPC Management provider, who is claiming to offer performance-based services. I will outline some of the questions you should ask here:
How are your performance-based programs structured?
How will you measure performance improvements?
Will I have to pay any fees that are not directly linked to performance improvements?
Will the compensation that I have to pay be in proportion to the results you achieve for me?
Who will be working on my account? Is their compensation fixed or is it derived from the real performance improvements they make for my account?
How are you going to help me bring additional net profit to my business?
What other clients have you worked with, and what kind of successes have you achieved for them?
How long will I be required to keep my commitment to your company, if you are not producing real measurable performance improvements?
Do I have any recourse if you do not produce better results than I can accomplish on my own, without your help?
The problem within the PPC Management industry is that most management companies see themselves as advertising services companies. They often lack the in house skill that it takes to consistently produce significant performance improvements for client accounts. Their only recourse to stay financially viable is to offer fee-based services where client payment is guaranteed but clients' results are not.
But, when a marketing management company adopts a true "performance-based" stance and begins to see itself as a partner in its client's future, then the management company will have the appropriate incentives to take care of its client's businesses in the same manner that it would take care of its own.
About the Author:
Greg Jerum is a principal at Net Return Marketing, a company which delivers true "performance-based" PPC Management to its clients. Net Return Marketing's programs require little to no up front investment and the long-term compensation that a client pays is based directly on account performance. Whether you are just getting started with PPC advertising or spending $100K plus per month, Net Return Marketing could be the solution to your PPC management needs. Learn more at: http://www.netreturnmarketing.com/ppc-management.html
Copyright © 2008 Greg Jerum
All online business owners need a steady flow of traffic and paying customers to their websites in order to keep the cash register ringing and profits flowing. Most webmasters struggle with exactly how to make that happen, until which time they discover pay-per-click (PPC) advertising through the search engines, utilizing the Google Adwords and Yahoo Search Marketing programs.
As small business owners discover the powerful advantage of using PPC advertising, they tend to spend a lot of time learning the systems and figuring out how to use these top-tier search-marketing tools to gain an advantage over their competitors.
In the growth curve of any business, a day will come when the business owner realizes that his or her personal time is best spent taking care of other business processes. When this time comes, the business owner will seek out other people to manage his or her PPC advertising campaigns.
It is at this juncture when business owners will either hire an in-house marketing person, or they will employ a third-party PPC Management company to service their PPC advertising accounts. This is where most businesses using pay-per-click advertising start to go wrong.
In-House Marketing Staff
It is true that the business owner needs to get back to the tasks that will make his or her business a true success. Part of the growth cycle is to find people who can replicate certain business processes, freeing the business owner to focus on other more important areas like product or service fulfillment, customer service, sales, human resources management, strategic planning and financial management.
But, finding the right person or company to best represent the needs of the business, in regards to PPC Management, can frequently be a crap shoot at best.
Racing to the local university to find a recent marketing graduate to bring into the company often results in opening a can of worms. Most college grads, which leave college with a degree in marketing, leave school with a very general understanding of basic marketing principles, human psychology, consumer behavior, advertising and promotion concepts, business finance, organizational management and strategic planning.
Although most universities do a good job at preparing their students for an entry-level job in marketing, few give their students any hands-on training in specific advertising methods that will be used in the real world, let alone with the advertising methods that enable commerce to flow on the Internet.
Pulling a marketing person from another business is often as problematic as hiring a recent college graduate. Unless one hires from a company that has used PPC advertising for some time, one might find the new hire possesses the same lack of hands-on experience with PPC advertising methods as the college grad.
Don't get me wrong; marketing professionals are essential to the overall implementation of a business' marketing plan. The problem is that the process of managing pay-per-click advertising campaigns really requires someone with very specialized experience, skills and knowledge.
The Problem With Most PPC Management Companies
An alternative to hiring someone in house is to hire a professional PPC Management company. The problem with most PPC Management companies is the same problem most people have with ordinary marketing companies.
After being burned two or three times by Marketing or PPC Management companies, most businesses start shopping for performance-based service providers. Unfortunately, it is a buyer-beware market out there.
PPC Management companies frequently suggest that their services are "performance-based", but what they define as "performance-based" is often different from what you or I would define as truly "performance-based".
How to Identify a "True" Performance-Based PPC Management Provider
When you are spending thousands of dollars per month on your pay-per-click campaigns, there are certain things that you should be able to expect from any PPC Management provider, who is claiming to offer performance-based services. I will outline some of the questions you should ask here:
The problem within the PPC Management industry is that most management companies see themselves as advertising services companies. They often lack the in house skill that it takes to consistently produce significant performance improvements for client accounts. Their only recourse to stay financially viable is to offer fee-based services where client payment is guaranteed but clients' results are not.
But, when a marketing management company adopts a true "performance-based" stance and begins to see itself as a partner in its client's future, then the management company will have the appropriate incentives to take care of its client's businesses in the same manner that it would take care of its own.
About the Author:
Greg Jerum is a principal at Net Return Marketing, a company which delivers true "performance-based" PPC Management to its clients. Net Return Marketing's programs require little to no up front investment and the long-term compensation that a client pays is based directly on account performance. Whether you are just getting started with PPC advertising or spending $100K plus per month, Net Return Marketing could be the solution to your PPC management needs. Learn more at: http://www.netreturnmarketing.com/ppc-management.html
Wednesday, August 27, 2008
How the Kitchen Sink Drains Your Repeat Business
Article Presented by:
Copyright © 2007-2008 Mark Silver
Okay, here comes someone who takes you up on one of your offers. And they come back again, and again, and again. They buy everything you're offering, as quickly as you can offer it.
They don't even want to read your sales copy- they just say, "Yes, please, may I have some more?"
It's more than a nice dream. If your business is developed well, this repeat business is where your profitability comes from.
The Foundation of Profitability
Repeat business is so sweet because you've actually built up enough trust with a particular client that they want to continue the relationship. They want more, and you can pour your attention and energy into giving to that person as much as you can, and they keep drinking it up.
And they keep paying for it, too, quite happily. But, why -do- clients come back?
The real reason they keep coming back.
Sure, they like you. Sure, they get results out of whatever service or product you're providing. But that's not why they come back.
They come back because they actually used what you offered them. And it's gone. They ate it all up, and they want more.
The Garbage Disposal Disaster
Some years ago we had good friends staying with us. And they brought a juicer, which is a fine thing. And then they put the juice pulp, a lot of it, down the garbage disposal.
That's right- the pipes backed up. It was just too much pulp at once.
The drain in our kitchen sink could take no more down it for several days until we got a plumber to cut out and replace the pipes from our kitchen down into our basement, and clean out that pulp.
Oops.
How many CDs are you stuffing down your customer's drain?
Let's say that, in the interest of wanting them to get everything they need, you've given them 27 CDs and three books worth of information. But, after two months, they've only gotten through two CDs and half a book. No matter how valuable what they've gotten is, they won't purchase your next offer.
Why not? Because they'll see the 25 CDs and 2.5 books collecting dust on their shelf and tell themselves, "I'll get what's next when I'm done with these." Except that they will never be "done with these."
It's about honor and respect.
It's taken you a long time to get where you are, in terms of expertise. I don't care if you're relatively new, you've still gone through a training program, and/or life experience, to get to where you are. And if you are verging on mastery in your field, it's probably taken you decades.
Please honor all that time you've spent.
And honor your customers. What seems like a little bite to you, can be a big drain full of pulp to them. If you give too much to your customers, you'll clog them up. And ruin your chance at repeat business.
So, what do you do? The same thing we did with our kitchen sink? No, it doesn't involve cutting their pipes out.
Keys to Repeat Business
* Start with your offer.
What is it you want for your clients? What's the destination you want them to get to? Sketch it out, write it down, from both your head and your heart.
Now, ask yourself- seriously, how long did it take you to get to the point you want them to achieve? And pick as your starting place where your typical client starts out. Take time to remember what it was like for you to be in their shoes. How long did it take?
* Check in with your client.
Here's a spiritual exercise. Take some time in your own heart, and ask to be shown what happens for your clients when you give them the whole enchilada you were imagining for them. Do they choke? Do they run screaming? Trust your heart- it's telling you the truth.
Now, ask a different question. In your heart, ask to be shown how much your client can truly take in. In other words, if you were to segment, or break-up your offer into pieces, how small does the piece have to be in order for your client's heart to be happy taking it all in, and applying it?
* Now, create the path.
Now that you have the first bite-sized offer laid out, repeat the steps to see what the next offer could be. And the next. And the next. You may find yourself with a whole series of offers that your client can naturally progress along.
You may notice that once your client has eaten and digested the first couple of offers, their capacity increases, and you can offer them more at a time.
Yes, you do want to give your clients the whole world. And, they do indeed want it. Just cut it up into pieces and space it out, and you'll find your clients coming back again and again for a long time to come.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
Copyright © 2007-2008 Mark Silver
Okay, here comes someone who takes you up on one of your offers. And they come back again, and again, and again. They buy everything you're offering, as quickly as you can offer it.
They don't even want to read your sales copy- they just say, "Yes, please, may I have some more?"
It's more than a nice dream. If your business is developed well, this repeat business is where your profitability comes from.
The Foundation of Profitability
Repeat business is so sweet because you've actually built up enough trust with a particular client that they want to continue the relationship. They want more, and you can pour your attention and energy into giving to that person as much as you can, and they keep drinking it up.
And they keep paying for it, too, quite happily. But, why -do- clients come back?
The real reason they keep coming back.
Sure, they like you. Sure, they get results out of whatever service or product you're providing. But that's not why they come back.
They come back because they actually used what you offered them. And it's gone. They ate it all up, and they want more.
The Garbage Disposal Disaster
Some years ago we had good friends staying with us. And they brought a juicer, which is a fine thing. And then they put the juice pulp, a lot of it, down the garbage disposal.
That's right- the pipes backed up. It was just too much pulp at once.
The drain in our kitchen sink could take no more down it for several days until we got a plumber to cut out and replace the pipes from our kitchen down into our basement, and clean out that pulp.
Oops.
How many CDs are you stuffing down your customer's drain?
Let's say that, in the interest of wanting them to get everything they need, you've given them 27 CDs and three books worth of information. But, after two months, they've only gotten through two CDs and half a book. No matter how valuable what they've gotten is, they won't purchase your next offer.
Why not? Because they'll see the 25 CDs and 2.5 books collecting dust on their shelf and tell themselves, "I'll get what's next when I'm done with these." Except that they will never be "done with these."
It's about honor and respect.
It's taken you a long time to get where you are, in terms of expertise. I don't care if you're relatively new, you've still gone through a training program, and/or life experience, to get to where you are. And if you are verging on mastery in your field, it's probably taken you decades.
Please honor all that time you've spent.
And honor your customers. What seems like a little bite to you, can be a big drain full of pulp to them. If you give too much to your customers, you'll clog them up. And ruin your chance at repeat business.
So, what do you do? The same thing we did with our kitchen sink? No, it doesn't involve cutting their pipes out.
Keys to Repeat Business
* Start with your offer.
What is it you want for your clients? What's the destination you want them to get to? Sketch it out, write it down, from both your head and your heart.
Now, ask yourself- seriously, how long did it take you to get to the point you want them to achieve? And pick as your starting place where your typical client starts out. Take time to remember what it was like for you to be in their shoes. How long did it take?
* Check in with your client.
Here's a spiritual exercise. Take some time in your own heart, and ask to be shown what happens for your clients when you give them the whole enchilada you were imagining for them. Do they choke? Do they run screaming? Trust your heart- it's telling you the truth.
Now, ask a different question. In your heart, ask to be shown how much your client can truly take in. In other words, if you were to segment, or break-up your offer into pieces, how small does the piece have to be in order for your client's heart to be happy taking it all in, and applying it?
* Now, create the path.
Now that you have the first bite-sized offer laid out, repeat the steps to see what the next offer could be. And the next. And the next. You may find yourself with a whole series of offers that your client can naturally progress along.
You may notice that once your client has eaten and digested the first couple of offers, their capacity increases, and you can offer them more at a time.
Yes, you do want to give your clients the whole world. And, they do indeed want it. Just cut it up into pieces and space it out, and you'll find your clients coming back again and again for a long time to come.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
Reach for the Goldmine-Picking Up Those Money-making Expired Domain Names
Article Presented by:
Copyright © 2008 John Khu
Spending your hard earned money to register an expired domain name will help you enhance the visibility of your web site and direct useful traffic and inbound links to add more value to the expired domain. However, with over 50 millions of expired domains up for immediate sale, it could be a tremendous task to find a good domain that can form a viable business asset to you. How do you know that the expired domain that you purchase is the right one for your domain name trading business? The most important issues that you must consider before buying an expired domain are:
A) The amount of traffic that the site receives
B) The type and quality of traffic
When you have this basic information and details, you can try and buy a suitable expired domain name by paying a reasonably good price. Professional domain traders use a number of tools and techniques to guess at the most probable traffic attached to the expired domain. When you get empowered with the required knowledge and skills, you can easily predict, as a guesstimate, the amount of money that a given expired domain can make and derive.
You can make a fair estimate of traffic attached with an expired domain name by using the following three processes or methods:
Tracking traffic: The easiest way to know the amount of traffic an expired domain was receiving is by contacting the owner. Though, the statistics provided by the owner is difficult to believe, you can cross check the owner's claim by using some of the well known methods like traffic counting scripts and software tools. You can buy one of the well-known traffic finding scripts and tools to asses the commercial viability of the expired domain. Most of these tracking software tools allow you to find additional information like past referral, the quality of visitors and their geographical distribution. Parked domains may provide you an idea of the traffic statistics related to the domain. You may just need to go though the domain sales listing page given on the parking web portal.
Predicting traffic: There are a number of indirect methods that will provide you a fair estimate of traffic. Alexa web portal provides you a comprehensive report on the web performance statistics. High ranking domains receive Alexa ranking just from the type-in type of traffic. A general thumb rule suggests that an Alexa ranking of less than 10, 00,000 for a basic web portal is a good sign and such web portals always receive some amount of traffic. Alexa could be a general guideline and you may need to use the statistics in a general sense. Likewise, the Overture tool will also provide you a general idea of a web portal's link popularity and inbound traffic. If a domain contains maximum searched keyword, you may safely assume that it has some significant amount of traffic associated with it. Overture keyword search results can be employed as a general predictor or indicator for whether or not a given domain name received traffic. On the other hand, search engine listing also provides a fair idea of the popularity of an expired domain name. Higher the search engine ranking means better traffic and inbound popular links.
However, an expired domain may not be listed in the search engine pages. A domain appraisal report will provide you the past traffic statistics of the expired domain name. Link popularity tools provide you a fair estimate of the volume of the traffic and their overall quality. A solitary link emanating from a major web site may signify thousands of other links from minor and inconsequential web sites. Directory listing will also mean a stable type of traffic that is ongoing and continuous.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2008 John Khu
Spending your hard earned money to register an expired domain name will help you enhance the visibility of your web site and direct useful traffic and inbound links to add more value to the expired domain. However, with over 50 millions of expired domains up for immediate sale, it could be a tremendous task to find a good domain that can form a viable business asset to you. How do you know that the expired domain that you purchase is the right one for your domain name trading business? The most important issues that you must consider before buying an expired domain are:
A) The amount of traffic that the site receives
B) The type and quality of traffic
When you have this basic information and details, you can try and buy a suitable expired domain name by paying a reasonably good price. Professional domain traders use a number of tools and techniques to guess at the most probable traffic attached to the expired domain. When you get empowered with the required knowledge and skills, you can easily predict, as a guesstimate, the amount of money that a given expired domain can make and derive.
You can make a fair estimate of traffic attached with an expired domain name by using the following three processes or methods:
Tracking traffic: The easiest way to know the amount of traffic an expired domain was receiving is by contacting the owner. Though, the statistics provided by the owner is difficult to believe, you can cross check the owner's claim by using some of the well known methods like traffic counting scripts and software tools. You can buy one of the well-known traffic finding scripts and tools to asses the commercial viability of the expired domain. Most of these tracking software tools allow you to find additional information like past referral, the quality of visitors and their geographical distribution. Parked domains may provide you an idea of the traffic statistics related to the domain. You may just need to go though the domain sales listing page given on the parking web portal.
Predicting traffic: There are a number of indirect methods that will provide you a fair estimate of traffic. Alexa web portal provides you a comprehensive report on the web performance statistics. High ranking domains receive Alexa ranking just from the type-in type of traffic. A general thumb rule suggests that an Alexa ranking of less than 10, 00,000 for a basic web portal is a good sign and such web portals always receive some amount of traffic. Alexa could be a general guideline and you may need to use the statistics in a general sense. Likewise, the Overture tool will also provide you a general idea of a web portal's link popularity and inbound traffic. If a domain contains maximum searched keyword, you may safely assume that it has some significant amount of traffic associated with it. Overture keyword search results can be employed as a general predictor or indicator for whether or not a given domain name received traffic. On the other hand, search engine listing also provides a fair idea of the popularity of an expired domain name. Higher the search engine ranking means better traffic and inbound popular links.
However, an expired domain may not be listed in the search engine pages. A domain appraisal report will provide you the past traffic statistics of the expired domain name. Link popularity tools provide you a fair estimate of the volume of the traffic and their overall quality. A solitary link emanating from a major web site may signify thousands of other links from minor and inconsequential web sites. Directory listing will also mean a stable type of traffic that is ongoing and continuous.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Avoid Keyword Suicide in Your Network Marketing or Online Business
Article Presented by:
Copyright © 2008 Trey Pennewell
If you're involved in Network Marketing or MLM - same thing, different verbiage - one of the biggest challenges you will have is driving traffic to your web site. Now this could be your product site or you business opportunity site.
In many Network Marketing companies (if not all), you are given replicated web sites to send traffic too. However, there is one basic problem with that, and that is... they are replicated web sites. Your website looks exactly like the website of the other people participating with the same company. Your websites look alike, and its keywords are exactly the same. The only difference between your site and that of your neighbor is that you might get to brand your website with your own name. (What most companies fail to tell you is that the search engines frequently ignore replicated websites.)
The most successful Network Marketers know that a replicated web site is all fine and good, but if you want to have control over the amount of traffic you send to your product or opportunity web site, you need to have a domain of your own.
Why?
The basic cornerstone of any web site is the keywords that the search engines are going to use to index your site. If you are using a replicated web site, the keyword structure is usually very generic and not site specific - that is the reason why search engines ignore replicated websites.
In order to have a successful web site, you need to have control over your site, starting with the keywords of that site and the links that lead to your sales pages. Besides that, you might have more than one network marketing opportunity to promote, and you cannot promote other opportunities from your replicated websites.
But the trick, for the lack of a better word, is NOT to fight to rank in the search engines for the same keywords everyone else is targeting.
This would be "keyword suicide".
Every boy and his dog are probably fighting to rank for the keywords: MLM, Network Marketing, Home based Business, and so on. Great keywords like these are all but impossible to achieve a number one listing through the organic search results (free listings in the regular search results). People who are expending their resources trying to rank for these very competitive keywords will usually go broke, before they achieve their goals or any profits.
You should understand that you don't need the "big gun key words" to drive a huge amount of traffic to your website, and therefore to what you are promoting. Start with what is called "fringe keywords". These are less-searched keywords that are still target-specific keywords for whatever it is that you are trying to promote.
Think about it, you can become a big fish in a little pond, if you target keyword phrases that the others have not thought of or that others did not consider worthwhile. But, if you target 100 to 200 fringe (smaller searched) keywords, which are averaging 1500 queries per day, and you multiply that by the 200 keywords your rank for, then all your targeted keywords are now getting a combined daily query of 300,000 queries a day.
By targeting lesser-searched keywords, your chances of being listed on the first page of the search engines just went up ten-fold, maybe even one-hundred-fold. Just imagine having a first page listing on 100 or 200 search engine results pages for these lesser-searched keywords; how do you think that would affect your website traffic? I will tell you from personal experience - it could be huge!
So where do you start?
Well if you are like most people, you head to http://www.Google.com, http://www.Yahoo.com or even http://www.MSN.com and start researching keywords. You punch in keywords, to see who has the first page listings and then head to those sites, and check out their keywords by viewing their source code.
Let me ask you a very important question: "Do you want to work hard, or do you want to work smart?"
Most people will choose the path of least resistance and choose to work smart, unless they simply do not know any better.
Doing keyword research is time consuming and it is hard work, so to make your job faster and more efficient; instead of going to Google, Yahoo and MSN to research keywords, you should be heading to http://www.Widow.com
I know you have probably never heard of Widow Search, but I will tell you now: if you are trying to do keyword research, you should forget about http://www.WordTracker.com and all of those other paid keyword research tools. I have found in my own experience that the keyword research tools are generally flawed and offer me only one piece of information that I cannot get from Widow. The one missing component is the estimated search traffic, but if you are targeting "fringe keywords", then the volume of search is a really small consideration in your strategy.
Widow.com is a Meta search engine. With one click of a button, you can get the listings for your keywords from Google, Yahoo, MSN, http://www.DMOZ.org and http://www.AllTheWeb.com
Here's how Window.com works: like most Meta search engines, Widow does not own the database; it creates what is known as a virtual database. It takes your request, in this case your keyword research request, to several other search engines and/or databases and aggregates the results into a single list and displays them according to their source.
Not only does Widow provide you information for your query from multiply search engines, it also has a Cluster Search feature. This feature is set as the default search setting; you can turn it off and just have a blended search if you prefer, but once you understand the power of a clustered search, I don't know why anyone doing keyword research would want it turned off. You can also set the number of result views per page.
Here's how the clustering feature is a huge time saver and its many advantages. Let's use the keyword phrase "Network Marketing" as the phrase that you wish to do keyword research.
Currently when I type in "Network Marketing", it is showing the top 10 results from the multiple search engines Widow accesses, but on the left hand side of the page is my Cluster Search Results. My cluster search results has provided links for the following:
Resources, Company, Multi Level, Companies and Income; there are more, but these are the top five cluster results. In addition, within each one of these results are even more results. Now many people say that all a cluster is doing is to attempt to display themes within your results. Yes, that is true and that is a good thing. Remember, the strategy I am talking about here is to find the keywords on the "fringes" of the primary keyword phrases, so themed results will allow you to uncover those fringe keywords more quickly and efficiently.
The cluster search results allows you to drill down into the set of your results and to do it all from one search engine and one search query.
Here is the other huge advantage of using a Meta search engine like Widow, over let's say Google (the big boy on the block). Meta search engines like Widow clear away all the clutter and paid listings that are found on search engines like Google, Yahoo and MSN.
When you think about it, all of these search results on the big three search engines are competing for space and the attention from the user, for its paid advertisers. Web crawlers are influenced by cross-linking, Google-bombing (http://en.wikipedia.org/wiki/Google_bomb), and the efforts by commercial webmasters to skew the PageRank (link popularity) scores. Therefore, the result given back to you is not a true picture of the available information, because of all the influential factors that are typically associated with search, can be manipulated by commercial enterprises.
However, a Meta engine like Widow must combine the search results and average those results (votes) from the related search engines to reveal more comprehensive and accurate results. Moreover, to keep the search result as unbiased a possible, Widow does include many paid search listings.
This benefits the user by eliminating duplicate hits and grouping the most relevant results at the top of the list. You are now doing a more efficient search of the web, and you're doing it with one search engine. Given that the Widow Search tool also incorporates Clustered Search Results and Similar Terms in its search results, the network marketer will find the task of keyword research greatly simplified and more comprehensive, than keyword-research gathered from another source. And more beneficially, Widow Search is a free service, available not only to webmasters and network marketers, but also to the general public.
So I ask you again "Do you want to work hard or work smart?"
Once you have used Widow Search as often as I have, you will finally understand that the old way is the "working hard" way and Widow Search is the "working smart" way. Check it out. I am sure that after you have used it a few times, you will agree with me on this one.
About the Author:
Trey Pennewell is one of the dozens of ghost writers creating content for the clients of http://www.thephantomwriters.com article marketing service. Trey's articles appear on numerous blogs, including many of the blogs that accept articles from The Phantom Writers article distribution service, such as the one located at: http://byte-sized-marketing.blogspot.com
Copyright © 2008 Trey Pennewell
If you're involved in Network Marketing or MLM - same thing, different verbiage - one of the biggest challenges you will have is driving traffic to your web site. Now this could be your product site or you business opportunity site.
In many Network Marketing companies (if not all), you are given replicated web sites to send traffic too. However, there is one basic problem with that, and that is... they are replicated web sites. Your website looks exactly like the website of the other people participating with the same company. Your websites look alike, and its keywords are exactly the same. The only difference between your site and that of your neighbor is that you might get to brand your website with your own name. (What most companies fail to tell you is that the search engines frequently ignore replicated websites.)
The most successful Network Marketers know that a replicated web site is all fine and good, but if you want to have control over the amount of traffic you send to your product or opportunity web site, you need to have a domain of your own.
Why?
The basic cornerstone of any web site is the keywords that the search engines are going to use to index your site. If you are using a replicated web site, the keyword structure is usually very generic and not site specific - that is the reason why search engines ignore replicated websites.
In order to have a successful web site, you need to have control over your site, starting with the keywords of that site and the links that lead to your sales pages. Besides that, you might have more than one network marketing opportunity to promote, and you cannot promote other opportunities from your replicated websites.
But the trick, for the lack of a better word, is NOT to fight to rank in the search engines for the same keywords everyone else is targeting.
This would be "keyword suicide".
Every boy and his dog are probably fighting to rank for the keywords: MLM, Network Marketing, Home based Business, and so on. Great keywords like these are all but impossible to achieve a number one listing through the organic search results (free listings in the regular search results). People who are expending their resources trying to rank for these very competitive keywords will usually go broke, before they achieve their goals or any profits.
You should understand that you don't need the "big gun key words" to drive a huge amount of traffic to your website, and therefore to what you are promoting. Start with what is called "fringe keywords". These are less-searched keywords that are still target-specific keywords for whatever it is that you are trying to promote.
Think about it, you can become a big fish in a little pond, if you target keyword phrases that the others have not thought of or that others did not consider worthwhile. But, if you target 100 to 200 fringe (smaller searched) keywords, which are averaging 1500 queries per day, and you multiply that by the 200 keywords your rank for, then all your targeted keywords are now getting a combined daily query of 300,000 queries a day.
By targeting lesser-searched keywords, your chances of being listed on the first page of the search engines just went up ten-fold, maybe even one-hundred-fold. Just imagine having a first page listing on 100 or 200 search engine results pages for these lesser-searched keywords; how do you think that would affect your website traffic? I will tell you from personal experience - it could be huge!
So where do you start?
Well if you are like most people, you head to http://www.Google.com, http://www.Yahoo.com or even http://www.MSN.com and start researching keywords. You punch in keywords, to see who has the first page listings and then head to those sites, and check out their keywords by viewing their source code.
Let me ask you a very important question: "Do you want to work hard, or do you want to work smart?"
Most people will choose the path of least resistance and choose to work smart, unless they simply do not know any better.
Doing keyword research is time consuming and it is hard work, so to make your job faster and more efficient; instead of going to Google, Yahoo and MSN to research keywords, you should be heading to http://www.Widow.com
I know you have probably never heard of Widow Search, but I will tell you now: if you are trying to do keyword research, you should forget about http://www.WordTracker.com and all of those other paid keyword research tools. I have found in my own experience that the keyword research tools are generally flawed and offer me only one piece of information that I cannot get from Widow. The one missing component is the estimated search traffic, but if you are targeting "fringe keywords", then the volume of search is a really small consideration in your strategy.
Widow.com is a Meta search engine. With one click of a button, you can get the listings for your keywords from Google, Yahoo, MSN, http://www.DMOZ.org and http://www.AllTheWeb.com
Here's how Window.com works: like most Meta search engines, Widow does not own the database; it creates what is known as a virtual database. It takes your request, in this case your keyword research request, to several other search engines and/or databases and aggregates the results into a single list and displays them according to their source.
Not only does Widow provide you information for your query from multiply search engines, it also has a Cluster Search feature. This feature is set as the default search setting; you can turn it off and just have a blended search if you prefer, but once you understand the power of a clustered search, I don't know why anyone doing keyword research would want it turned off. You can also set the number of result views per page.
Here's how the clustering feature is a huge time saver and its many advantages. Let's use the keyword phrase "Network Marketing" as the phrase that you wish to do keyword research.
Currently when I type in "Network Marketing", it is showing the top 10 results from the multiple search engines Widow accesses, but on the left hand side of the page is my Cluster Search Results. My cluster search results has provided links for the following:
Resources, Company, Multi Level, Companies and Income; there are more, but these are the top five cluster results. In addition, within each one of these results are even more results. Now many people say that all a cluster is doing is to attempt to display themes within your results. Yes, that is true and that is a good thing. Remember, the strategy I am talking about here is to find the keywords on the "fringes" of the primary keyword phrases, so themed results will allow you to uncover those fringe keywords more quickly and efficiently.
The cluster search results allows you to drill down into the set of your results and to do it all from one search engine and one search query.
Here is the other huge advantage of using a Meta search engine like Widow, over let's say Google (the big boy on the block). Meta search engines like Widow clear away all the clutter and paid listings that are found on search engines like Google, Yahoo and MSN.
When you think about it, all of these search results on the big three search engines are competing for space and the attention from the user, for its paid advertisers. Web crawlers are influenced by cross-linking, Google-bombing (http://en.wikipedia.org/wiki/Google_bomb), and the efforts by commercial webmasters to skew the PageRank (link popularity) scores. Therefore, the result given back to you is not a true picture of the available information, because of all the influential factors that are typically associated with search, can be manipulated by commercial enterprises.
However, a Meta engine like Widow must combine the search results and average those results (votes) from the related search engines to reveal more comprehensive and accurate results. Moreover, to keep the search result as unbiased a possible, Widow does include many paid search listings.
This benefits the user by eliminating duplicate hits and grouping the most relevant results at the top of the list. You are now doing a more efficient search of the web, and you're doing it with one search engine. Given that the Widow Search tool also incorporates Clustered Search Results and Similar Terms in its search results, the network marketer will find the task of keyword research greatly simplified and more comprehensive, than keyword-research gathered from another source. And more beneficially, Widow Search is a free service, available not only to webmasters and network marketers, but also to the general public.
So I ask you again "Do you want to work hard or work smart?"
Once you have used Widow Search as often as I have, you will finally understand that the old way is the "working hard" way and Widow Search is the "working smart" way. Check it out. I am sure that after you have used it a few times, you will agree with me on this one.
About the Author:
Trey Pennewell is one of the dozens of ghost writers creating content for the clients of http://www.thephantomwriters.com article marketing service. Trey's articles appear on numerous blogs, including many of the blogs that accept articles from The Phantom Writers article distribution service, such as the one located at: http://byte-sized-marketing.blogspot.com
Get More Targeted Traffic To Your Site
Article Presented by:
Copyright © 2007-2008 Casey Moher
There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. As much as possible, I've worked with and tested many of them. Here's a run-down on one that I believe is highly effective.
Give Your Visitors A Free Gift:
Information that can truly be a help to your visitors is a great place to start. The right information can truly make someone's life better.
Overcoming an ever-present hurdle in the form of inherent mis-trust on the part of your visitor will always be with you. Overcoming this hurdle is vital to the success of your venture.
Your focus should be to find and share valuable information. An on-line approach is the most efficient way to find and distribute valuable information. It doesn't take much search time before you will be discovering subjects and information that folks want to know. Once you find the topics being sought-for, you will want to spend your time learning and writing about them.
One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. You will find more success if you spend the time necessary to make this a high-quality gift. Extra effort at this point will increase the value of your subscriber list. Very little cash takes you a long way in this project.
You will be offering to share this information in exchange for your visitor's name and e-mail address. The best way to perform this information capture function is to use a 'squeeze page'. Establishing a squeeze page can readily be done starting with a simple website.
Some very professional design work is available at affordable prices these days. In a very short time, your own squeeze page can be activated and running.
You can have your own squeeze page up and running fast, just let me know. You can move things to auto-pilot function starting with these strategits.
With care, your subscriber list can be cultivated and a long-term relationship built with the members. Your efforts can become continually more rewarding all the time for all concerned as you move forward with this venture.
You can reach people around the entire world and provide them with value using your valuable products, services and information. You can be paid very well in the process.
Here's another way to utilize the power of free information to build good will and interest before a person ever visits your website There are a number of methods, strategies and delivery formats available to you. Take the time and whatever the minimal expense is to do a professional job.
Remember that your internet visitor is there because of a desire and a need for some basic information. Put their needs first and realize they did not log on looking for an opportunity to send some cash your way. You have to overcome an always-present barrier of doubt in your visitor's mind. Provide valuable information at no cost and you will quickly erode the doubts. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. A quick search of some key-word tools will reveal to you the topics of interest and need of large groups of people.
The whole key to making article writing and publishing work for you lies in NOT trying to sell something to the reader right away. If you write a self-serving article that is really a sales promotion, it will be very transparent. You will have done more to alienate and push people away than to pull them close. After your article has presented the information, it's fine for you to include a resource box at the end. The resource box gives your name, website address and what the reader will benefit when they visit it.
Everything got much easier in the article-publishing process recently. There is some new software out there that makes the process push-button easy. This program keeps content unique and speeds things up tremendously. Science and industry now have the capacity to produce, publish and distribute articles to thousands of readers.
You will do well to include article publishing and distribution in your long-range strategy. Automation and professional publishing services can reach thousands of readers very quickly. If you want more information on these useful tools (or anything else in this article), just contact me.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Copyright © 2007-2008 Casey Moher
There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. As much as possible, I've worked with and tested many of them. Here's a run-down on one that I believe is highly effective.
Give Your Visitors A Free Gift:
Information that can truly be a help to your visitors is a great place to start. The right information can truly make someone's life better.
Overcoming an ever-present hurdle in the form of inherent mis-trust on the part of your visitor will always be with you. Overcoming this hurdle is vital to the success of your venture.
Your focus should be to find and share valuable information. An on-line approach is the most efficient way to find and distribute valuable information. It doesn't take much search time before you will be discovering subjects and information that folks want to know. Once you find the topics being sought-for, you will want to spend your time learning and writing about them.
One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. You will find more success if you spend the time necessary to make this a high-quality gift. Extra effort at this point will increase the value of your subscriber list. Very little cash takes you a long way in this project.
You will be offering to share this information in exchange for your visitor's name and e-mail address. The best way to perform this information capture function is to use a 'squeeze page'. Establishing a squeeze page can readily be done starting with a simple website.
Some very professional design work is available at affordable prices these days. In a very short time, your own squeeze page can be activated and running.
You can have your own squeeze page up and running fast, just let me know. You can move things to auto-pilot function starting with these strategits.
With care, your subscriber list can be cultivated and a long-term relationship built with the members. Your efforts can become continually more rewarding all the time for all concerned as you move forward with this venture.
You can reach people around the entire world and provide them with value using your valuable products, services and information. You can be paid very well in the process.
Here's another way to utilize the power of free information to build good will and interest before a person ever visits your website There are a number of methods, strategies and delivery formats available to you. Take the time and whatever the minimal expense is to do a professional job.
Remember that your internet visitor is there because of a desire and a need for some basic information. Put their needs first and realize they did not log on looking for an opportunity to send some cash your way. You have to overcome an always-present barrier of doubt in your visitor's mind. Provide valuable information at no cost and you will quickly erode the doubts. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. A quick search of some key-word tools will reveal to you the topics of interest and need of large groups of people.
The whole key to making article writing and publishing work for you lies in NOT trying to sell something to the reader right away. If you write a self-serving article that is really a sales promotion, it will be very transparent. You will have done more to alienate and push people away than to pull them close. After your article has presented the information, it's fine for you to include a resource box at the end. The resource box gives your name, website address and what the reader will benefit when they visit it.
Everything got much easier in the article-publishing process recently. There is some new software out there that makes the process push-button easy. This program keeps content unique and speeds things up tremendously. Science and industry now have the capacity to produce, publish and distribute articles to thousands of readers.
You will do well to include article publishing and distribution in your long-range strategy. Automation and professional publishing services can reach thousands of readers very quickly. If you want more information on these useful tools (or anything else in this article), just contact me.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Autoresponders Are a Publishers Best Friend
Article Presented by:
Copyright © 2001-2008 Bill Platt
How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory.
The point is this. If it happens to you, you can rest assured that others have the same experience as well.
Sometimes when this happens to us, we just unsubscribe from the list after that first issue. We cannot remember what compelled us to subscribe in the first place, and the first issue of the ezine does little to rekindle our initial enthusiasm for the ezine.
As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while the iron is hot, cementing the subscription for the new subscriber.
If your ezine has been around for a while, or only for a few issues, seriously consider taking the time to compile a "Best Of" issue.
Be certain to list subscription instructions near the top of your "Best Of" issue, and also ask people to forward it to their friends.
Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment the issue is ready, you can notify your subscribers of the existence of the issue. In the ezine information area of each issue, you can also remind subscribers that the "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.
The most important reason for building the "Best Of" issue is not for the benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement the "Best Of" autoresponder is for your new subscribers!
When someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading the "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.
In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for the "Best Of" issue.
New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when the first new issue arrives in their mailbox. If the "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.
If you do not have the ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/
If you take the time now to implement the "Best Of" autoresponder, the rewards will most certainly be long-lasting. Remember, the best time to get a new subscriber to fall in love with your ezine is when their interest is the highest --- at the very moment they subscribe to your ezine.
About the Author:
Bill Platt has been engaged in article marketing since 1999 and has offered his services to others since 2001 as a article marketing service provider. He offers article ghost writing and article distribution services, to his clients, many of whom have been with him since early 2002: http://www.thephantomwriters.com He has written an ebook to teach people how to be as successful with article marketing as he has been. Bill's Article Marketing ebook has received many excellent reviews.
Copyright © 2001-2008 Bill Platt
How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory.
The point is this. If it happens to you, you can rest assured that others have the same experience as well.
Sometimes when this happens to us, we just unsubscribe from the list after that first issue. We cannot remember what compelled us to subscribe in the first place, and the first issue of the ezine does little to rekindle our initial enthusiasm for the ezine.
As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while the iron is hot, cementing the subscription for the new subscriber.
If your ezine has been around for a while, or only for a few issues, seriously consider taking the time to compile a "Best Of" issue.
Be certain to list subscription instructions near the top of your "Best Of" issue, and also ask people to forward it to their friends.
Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment the issue is ready, you can notify your subscribers of the existence of the issue. In the ezine information area of each issue, you can also remind subscribers that the "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.
The most important reason for building the "Best Of" issue is not for the benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement the "Best Of" autoresponder is for your new subscribers!
When someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading the "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.
In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for the "Best Of" issue.
New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when the first new issue arrives in their mailbox. If the "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.
If you do not have the ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/
If you take the time now to implement the "Best Of" autoresponder, the rewards will most certainly be long-lasting. Remember, the best time to get a new subscriber to fall in love with your ezine is when their interest is the highest --- at the very moment they subscribe to your ezine.
About the Author:
Bill Platt has been engaged in article marketing since 1999 and has offered his services to others since 2001 as a article marketing service provider. He offers article ghost writing and article distribution services, to his clients, many of whom have been with him since early 2002: http://www.thephantomwriters.com He has written an ebook to teach people how to be as successful with article marketing as he has been. Bill's Article Marketing ebook has received many excellent reviews.
Start With A Product That Is Already Proven To Be In High Demand If You Want Your Website Traffic To Grow!
Article Presented by:
Copyright © 2007-2008 Casey Moher
Your internet marketing business pivots around several key ingredients that make it hum. Let's discuss how you go about creating (or finding) and evaluating a product you can sell online.
Website owners who create their own products to sell have much of work ahead of them. These business people must focus on market surveys and studies and a lot of guesswork, as well.
You have available to you a very different approach than this. This is an approach that makes all the difference in what you do.
What you are going to do before you ever select a product is to know how well it sells, how popular it is, and what people are willing to pay for it. What a great business approach you now have available with all the product sales statistics at your fingertips as you move through the selection process. Product selection is far from being a problem with thousands available for your choice.
In the online environment, there is a huge demand for products that can give people valuable information on how to do something to make their lives better. You now have available a huge on-line warehouse of these products.
These products are managed by a company that does the lion's share of selling in this massive market. The producers of these information-based products actively seek to have people sell them.
Commissions up to 75% are available to you.
Again, all the 'heavy lifting' has been done for you. There is a huge number of products for you to pick from in your selection process. Here are the product criteria I find to be important.
Picking a product that solves a problem is vital. Choosing a product that you would want to own is also important. Look for a product with a good, compelling sales letter and other exciting sales materials. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.
You should take note of the commissions available and go for 50% minimum.
Before you try to sell your product on your website, it's a great practice to buy it and use it yourself. This is because if you can tell an amazing transformation story about how something in your life changed or got easier or better once you started using the product, your sales success as people visit your website will be much greater.
A company that does all this can be found in one stop at: http://www.clickbank.com
Spend some time at this website so you can appreciate the products available to you for your use. This is the site you will use to find which products have people scrambling to buy them.
It's a very simple matter for you to establish yourself as an affiliate. As quickly as you establish your affiliate account you are in position to benefit from each customer that visits and acts on your site. You simply register to get a user name (also known as a nickname) established with clickbank.
With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. There should never be a shortage of products for you with more than 10,000 available.
Remember, commissions run as high as 75%! Your product line is noted for its popularity and marketability which means your marketing efforts are on after-burner.
Clickbank manages all the details and makes sure you get paid what you are owed.
For a very reasonable price these days, you can get your own website established. As soon as your site is up, people all over the world can learn about the product you have chosen.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Copyright © 2007-2008 Casey Moher
Your internet marketing business pivots around several key ingredients that make it hum. Let's discuss how you go about creating (or finding) and evaluating a product you can sell online.
Website owners who create their own products to sell have much of work ahead of them. These business people must focus on market surveys and studies and a lot of guesswork, as well.
You have available to you a very different approach than this. This is an approach that makes all the difference in what you do.
What you are going to do before you ever select a product is to know how well it sells, how popular it is, and what people are willing to pay for it. What a great business approach you now have available with all the product sales statistics at your fingertips as you move through the selection process. Product selection is far from being a problem with thousands available for your choice.
In the online environment, there is a huge demand for products that can give people valuable information on how to do something to make their lives better. You now have available a huge on-line warehouse of these products.
These products are managed by a company that does the lion's share of selling in this massive market. The producers of these information-based products actively seek to have people sell them.
Commissions up to 75% are available to you.
Again, all the 'heavy lifting' has been done for you. There is a huge number of products for you to pick from in your selection process. Here are the product criteria I find to be important.
Picking a product that solves a problem is vital. Choosing a product that you would want to own is also important. Look for a product with a good, compelling sales letter and other exciting sales materials. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.
You should take note of the commissions available and go for 50% minimum.
Before you try to sell your product on your website, it's a great practice to buy it and use it yourself. This is because if you can tell an amazing transformation story about how something in your life changed or got easier or better once you started using the product, your sales success as people visit your website will be much greater.
A company that does all this can be found in one stop at: http://www.clickbank.com
Spend some time at this website so you can appreciate the products available to you for your use. This is the site you will use to find which products have people scrambling to buy them.
It's a very simple matter for you to establish yourself as an affiliate. As quickly as you establish your affiliate account you are in position to benefit from each customer that visits and acts on your site. You simply register to get a user name (also known as a nickname) established with clickbank.
With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. There should never be a shortage of products for you with more than 10,000 available.
Remember, commissions run as high as 75%! Your product line is noted for its popularity and marketability which means your marketing efforts are on after-burner.
Clickbank manages all the details and makes sure you get paid what you are owed.
For a very reasonable price these days, you can get your own website established. As soon as your site is up, people all over the world can learn about the product you have chosen.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Expired Domains Basic Explained-Importance of Choosing Easily
Article Presented by:
Copyright © 2008 John Khu
Marketing is all about capturing other people's attention and cajole them to take a specific action which could be purchasing a particular product or service. However, getting the attention of people is a complex and strenuous process. Similarly, getting the attention of other people to remember your expired domain's name is a very difficult. Known as domain branding, the process of choosing and buying a very good expired domain names that are easy to remember and pronounce, is a complex process by itself. Domain branding is also a process of choosing an expired domain name with a view to market it to the highest bidder.
The most famous expired domain names (in some cases, even the live ones) in the world are those names that signify and represent a particular theme or a subject. Many of the most popular names possess a number of significant qualities and attributes like:
A generic name that signifies some definite objects or names
A name that is simple and easy to recall
A name is easy to type in the address bar of the browser window
A name is that has very less number of words and numbers
A name that is mixed with difficult to remember alphabets and numbers
A name that is too lengthy and exhaustive.
A very short name with few words
Research studies suggest that people always tend to remember domain names that do not complicate or obstruct their memory process. Human memory is very short and on an average you can recall only a certain number of words or images from your brain. Longish and difficult expired domain names tend to clog memory recall functions of your brain.
Just consider the most famous domain names like diamond.com, business.com, earth.com or even half.com. For a change, consider the most famous branded names like google.com or yahoo.com. One thing that immediately strikes your mind here is that you can easily remember these names and recall them very easily with least hassles. While the first set of names denotes some significant objects, the second set tells us about some famous business brands.
Finding such names is actually a very difficult proposition as most of them are already registered by their owners. Even if you find one, you may need to pay a hefty amount to purchase it. But, it is still possible for you to buy an expired domain name that is an off shoot of these famous names. For example, car.com is already registered now and a possible expired domain name that you buy could be an off shoot of this name. Let us say there is an expired domain name called carpool.com. In fact, it makes a sense to buy and register this expired domain name because it is not only easy to remember it, but also it denotes a larger meaning of a car. If you are careful and inquisitive, then you can find a good expired domain name with an ability to fetch you very handsome online income.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2008 John Khu
Marketing is all about capturing other people's attention and cajole them to take a specific action which could be purchasing a particular product or service. However, getting the attention of people is a complex and strenuous process. Similarly, getting the attention of other people to remember your expired domain's name is a very difficult. Known as domain branding, the process of choosing and buying a very good expired domain names that are easy to remember and pronounce, is a complex process by itself. Domain branding is also a process of choosing an expired domain name with a view to market it to the highest bidder.
The most famous expired domain names (in some cases, even the live ones) in the world are those names that signify and represent a particular theme or a subject. Many of the most popular names possess a number of significant qualities and attributes like:
Research studies suggest that people always tend to remember domain names that do not complicate or obstruct their memory process. Human memory is very short and on an average you can recall only a certain number of words or images from your brain. Longish and difficult expired domain names tend to clog memory recall functions of your brain.
Just consider the most famous domain names like diamond.com, business.com, earth.com or even half.com. For a change, consider the most famous branded names like google.com or yahoo.com. One thing that immediately strikes your mind here is that you can easily remember these names and recall them very easily with least hassles. While the first set of names denotes some significant objects, the second set tells us about some famous business brands.
Finding such names is actually a very difficult proposition as most of them are already registered by their owners. Even if you find one, you may need to pay a hefty amount to purchase it. But, it is still possible for you to buy an expired domain name that is an off shoot of these famous names. For example, car.com is already registered now and a possible expired domain name that you buy could be an off shoot of this name. Let us say there is an expired domain name called carpool.com. In fact, it makes a sense to buy and register this expired domain name because it is not only easy to remember it, but also it denotes a larger meaning of a car. If you are careful and inquisitive, then you can find a good expired domain name with an ability to fetch you very handsome online income.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Send More Loyal Visitors To Your Website
Article Presented by:
Copyright © 2007-2008 Casey Moher
Lots of ways exist to help you increase your website visitors. You can spend time, money and considerable effort getting variable results with many of them. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.
Offer something FREE to your visitors.
There is a high perceived value on the part of your visitor if you can provide them with useful information. Information has a high perceived-value and can truly change lives.
The first thing for you to overcome is a huge level of cautious mis-trust on the part of your visitor. Overcoming this hurdle is vital to the success of your venture.
Your approach is to locate, capture and share information of value. Searching on-line for valuable information is the most expedient way to go. It doesn't take much search time before you will be discovering subjects and information that folks want to know. Once you find the topics being sought-for, you will want to spend your time learning and writing about them.
One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. You will find more success if you spend the time necessary to make this a high-quality gift. Taking time and effort now will pay off many times in the future. It costs much less than you might think to do this.
You will be offering to share this information in exchange for your visitor's name and e-mail address. The most efficient way to capture this information is with a 'squeeze-page' You'll use a basic website as the platform for your squeeze page.
Cost is the least of your considerations in getting quality work done these days. You can get your squeeze page up and running within minutes.
Please feel free to call me if you would like to learn how to get your own squeeze page activated right away. You can move things to auto-pilot function starting with these strategits.
Put some steady effort into these methods and you can end up with a profitablel list. Your efforts can become continually more rewarding all the time for all concerned as you move forward with this venture.
You can reach people around the entire world and provide them with value using your valuable products, services and information. Financial as well as emotional rewards can be yours in this process.
You can provide valuable and needed information for internet visitors before ever mentioning your website to them. You can provide good, free, valuable information with a variety of methods. Useful information presented well should be your focus as you move ahead.
Focus on the fact that your online target audience is seeking information. They are NOT there looking for an opportunity to pull out their credit card for you. No trust is a hurdle you will always have in any business. Giving away free information is a very direct way to establish trust. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.
The article should inform, educate and even enthuse the reader, but should NOT sell something. If you write a self-serving article that is really a sales promotion, it will be very transparent. You will have done more to alienate and push people away than to pull them close. The nearest you will come to sellling something is your resource box at the end of your articles. It will tell them who you are and give them a website address together what they can expect to gain by visiting it.
There is an amazing program I've seen recently that automates the task of article-writing. Among other features, it utilizes a 30,000 word thesaurus. Each word in the thesaurus is linked to 200 synonyms. Merging tables and blocks of words together with sophisticated software is the backbone behind this powerful tool. Science and industry now have the capacity to produce, publish and distribute articles to thousands of readers.
This is truly an invaluable tool for anyone in the internet marketing business for the long haul. Article writing and publication should be an ongoing part of your strategy. If you want more information on these useful tools (or anything else in this article), just contact me.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Copyright © 2007-2008 Casey Moher
Lots of ways exist to help you increase your website visitors. You can spend time, money and considerable effort getting variable results with many of them. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.
Offer something FREE to your visitors.
There is a high perceived value on the part of your visitor if you can provide them with useful information. Information has a high perceived-value and can truly change lives.
The first thing for you to overcome is a huge level of cautious mis-trust on the part of your visitor. Overcoming this hurdle is vital to the success of your venture.
Your approach is to locate, capture and share information of value. Searching on-line for valuable information is the most expedient way to go. It doesn't take much search time before you will be discovering subjects and information that folks want to know. Once you find the topics being sought-for, you will want to spend your time learning and writing about them.
One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. You will find more success if you spend the time necessary to make this a high-quality gift. Taking time and effort now will pay off many times in the future. It costs much less than you might think to do this.
You will be offering to share this information in exchange for your visitor's name and e-mail address. The most efficient way to capture this information is with a 'squeeze-page' You'll use a basic website as the platform for your squeeze page.
Cost is the least of your considerations in getting quality work done these days. You can get your squeeze page up and running within minutes.
Please feel free to call me if you would like to learn how to get your own squeeze page activated right away. You can move things to auto-pilot function starting with these strategits.
Put some steady effort into these methods and you can end up with a profitablel list. Your efforts can become continually more rewarding all the time for all concerned as you move forward with this venture.
You can reach people around the entire world and provide them with value using your valuable products, services and information. Financial as well as emotional rewards can be yours in this process.
You can provide valuable and needed information for internet visitors before ever mentioning your website to them. You can provide good, free, valuable information with a variety of methods. Useful information presented well should be your focus as you move ahead.
Focus on the fact that your online target audience is seeking information. They are NOT there looking for an opportunity to pull out their credit card for you. No trust is a hurdle you will always have in any business. Giving away free information is a very direct way to establish trust. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.
The article should inform, educate and even enthuse the reader, but should NOT sell something. If you write a self-serving article that is really a sales promotion, it will be very transparent. You will have done more to alienate and push people away than to pull them close. The nearest you will come to sellling something is your resource box at the end of your articles. It will tell them who you are and give them a website address together what they can expect to gain by visiting it.
There is an amazing program I've seen recently that automates the task of article-writing. Among other features, it utilizes a 30,000 word thesaurus. Each word in the thesaurus is linked to 200 synonyms. Merging tables and blocks of words together with sophisticated software is the backbone behind this powerful tool. Science and industry now have the capacity to produce, publish and distribute articles to thousands of readers.
This is truly an invaluable tool for anyone in the internet marketing business for the long haul. Article writing and publication should be an ongoing part of your strategy. If you want more information on these useful tools (or anything else in this article), just contact me.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Tuesday, August 26, 2008
Internet Marketers: Will You Quit or Overcome The Obstacles Before You?
Article Presented by:
Copyright © 2008 Bill Platt
There is barely an industry on the Internet who has not been touched by those who quit and those who overcome obstacles to success. "Attrition" is a term that describes the "people who quit." I utilize the term "attrition" most often when I am talking about subscribers who leave a newsletter's member list, while others discuss the term in regards to people who quit business opportunities to pursue greener pastures.
Silly Cows and Three-Year-Old Logic
I grew up in rural America, so I fast caught on to the phrase, "the grass is always greener on the other side of the fence." Those silly cows can be in a field full of lush, green grass, but it never fails that many of them will strain against the barbed wire fence to reach out for that brown grass outside their enclosure.
My three-year-old once explained to me, "Cows do not have any brains." I told him that of course cows had brains. He insisted they did not. I asked what made him so sure, and he responded, "Well, they don't know how to talk." Ah, the beauty of a child's logic.
Success Online Begins With Commitment
Far too many people on the Internet have yet to figure out how to succeed online, but they are experts in how to quit, before they ever give themselves a chance to succeed. Someone once told me that in network marketing, 80% of all new sign-ups quit one opportunity and move on to the next one, after only two weeks. That is one heck of an "attrition rate".
Success online begins with the acceptance of one simple word, "commitment". Followed closely by commitment is investment. One must invest their time, their heart and soul, and sometimes their financial resources, in order to find the success they desire for themselves.
When I started my current business in 2001, quitting was not in my vocabulary. I started my business with the commitment to stick to my task until I found the success I desired. In March of 2005, I quit my day job (which required 65 hours most weeks, and 90+ hours per week during December) and risked it all on my own belief that I had laid the foundations that would make me successful in the long run. My revenues last year were three times higher than what they were, in the year that I quit working for other people.
After starting my online business, I kept my job for another three-and-a-half years, and then I went solo. I have been flying solo for just over three years now, and each year since leaving my job, I have been met with sales that continue to climb.
I recently did an analysis of my business' growth over the years since I started it. In four of six calendar years, my business grew by more than 100% in just twelve months. For those of you who are not math-savvy, that means my sales doubled in four of six years - it tripled its sales in its first full year (against a partial-year), and it doubled its sales in its third, fourth and fifth years of operation. My business is in its seventh year of operation. I will have my seventh year anniversary in October of 2008.
Overcoming All Obstacles In Your Path
If I had quit my business opportunity after only two weeks like most people do, I would still be working a job 65 hours per week at a job I mostly hated. But, because I was willing to do what was required to overcome the obstacles in my path, I now work from my home, available to my children when they need me. I was glad to leave the job world behind, especially during the Christmas shopping season when I had been required to work 90+ hours per week.
Even now as I write this article, my five-year-old is sitting behind me in my chair as he is fond of doing, and he is watching Spongebob Squarepants as I type. I listen to Spongebob more than I watch it, but I have to tell you, it is truly a funny cartoon. Spongebob's writers realize that mom and dad watch the show too, so they have been kind enough to include jokes that mom and dad can appreciate too.
Obstacles Fall When You Approach
Commitment, investment and overcoming obstacles will deliver you to success online, but "belief" will carry you forward to greatness. When you begin to believe that certain good things will come your way, the laws of the universe will stand behind you and elevate you to greatness.
The following book titles should be required reading for anyone who strives for greatness in life:
"Think and Grow Rich" by Napolean Hill "The Laws of Success" by Napolean Hill "The Magic of Thinking Big" by David J. Schwartz "Think BIG and Kick Ass in Business and Life" by Donald J. Trump and Bill Zanker "See You At The Top" by Zig Ziglar
Each of these books addresses the concept of creating and possessing a real "belief" in yourself and your potential for success. "The Magic of Thinking Big" is my personal favorite, although the book "Think and Grow Rich" runs a close second place for me.
When you strive for a goal, you can reach it with a lot of hard work. But when you believe that your goal will absolutely be achieved by you, call it "faith" if you will, then there is nothing that could stop you from achieving your hearts' desires.
As you gain levels of success in your business and life, you really should use those successes to strengthen your "belief" in yourself and your capabilities. At first, the "ownership of success" will be hard to accept. But, if you continuously apply your success to the foundations of your belief, you will eventually know in your heart-of-hearts that success is yours to possess.
Do Not Be A Quitter
After two years of failure online, many people will quit this online thing and declare to all of their friends and family that no one can succeed online. The declaration will be made as if to assure the listener that if the speaker could not do it, then no one can.
Let me assure you of one thing. If you try to find success online in the same way that the speaker did, then you too will surely fail. But if you pick a target, commit yourself to reaching for the target, invest yourself fully in achieving your goals, overcome all obstacles that will stand in your way, and finally, believe that success is yours to possess, then you will succeed online as many of us have already done and continue to do today. I will sign-off by swiping a book title from Zig Ziglar, "See you at the top."
About the Author:
Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Copyright © 2008 Bill Platt
There is barely an industry on the Internet who has not been touched by those who quit and those who overcome obstacles to success. "Attrition" is a term that describes the "people who quit." I utilize the term "attrition" most often when I am talking about subscribers who leave a newsletter's member list, while others discuss the term in regards to people who quit business opportunities to pursue greener pastures.
Silly Cows and Three-Year-Old Logic
I grew up in rural America, so I fast caught on to the phrase, "the grass is always greener on the other side of the fence." Those silly cows can be in a field full of lush, green grass, but it never fails that many of them will strain against the barbed wire fence to reach out for that brown grass outside their enclosure.
My three-year-old once explained to me, "Cows do not have any brains." I told him that of course cows had brains. He insisted they did not. I asked what made him so sure, and he responded, "Well, they don't know how to talk." Ah, the beauty of a child's logic.
Success Online Begins With Commitment
Far too many people on the Internet have yet to figure out how to succeed online, but they are experts in how to quit, before they ever give themselves a chance to succeed. Someone once told me that in network marketing, 80% of all new sign-ups quit one opportunity and move on to the next one, after only two weeks. That is one heck of an "attrition rate".
Success online begins with the acceptance of one simple word, "commitment". Followed closely by commitment is investment. One must invest their time, their heart and soul, and sometimes their financial resources, in order to find the success they desire for themselves.
When I started my current business in 2001, quitting was not in my vocabulary. I started my business with the commitment to stick to my task until I found the success I desired. In March of 2005, I quit my day job (which required 65 hours most weeks, and 90+ hours per week during December) and risked it all on my own belief that I had laid the foundations that would make me successful in the long run. My revenues last year were three times higher than what they were, in the year that I quit working for other people.
After starting my online business, I kept my job for another three-and-a-half years, and then I went solo. I have been flying solo for just over three years now, and each year since leaving my job, I have been met with sales that continue to climb.
I recently did an analysis of my business' growth over the years since I started it. In four of six calendar years, my business grew by more than 100% in just twelve months. For those of you who are not math-savvy, that means my sales doubled in four of six years - it tripled its sales in its first full year (against a partial-year), and it doubled its sales in its third, fourth and fifth years of operation. My business is in its seventh year of operation. I will have my seventh year anniversary in October of 2008.
Overcoming All Obstacles In Your Path
If I had quit my business opportunity after only two weeks like most people do, I would still be working a job 65 hours per week at a job I mostly hated. But, because I was willing to do what was required to overcome the obstacles in my path, I now work from my home, available to my children when they need me. I was glad to leave the job world behind, especially during the Christmas shopping season when I had been required to work 90+ hours per week.
Even now as I write this article, my five-year-old is sitting behind me in my chair as he is fond of doing, and he is watching Spongebob Squarepants as I type. I listen to Spongebob more than I watch it, but I have to tell you, it is truly a funny cartoon. Spongebob's writers realize that mom and dad watch the show too, so they have been kind enough to include jokes that mom and dad can appreciate too.
Obstacles Fall When You Approach
Commitment, investment and overcoming obstacles will deliver you to success online, but "belief" will carry you forward to greatness. When you begin to believe that certain good things will come your way, the laws of the universe will stand behind you and elevate you to greatness.
The following book titles should be required reading for anyone who strives for greatness in life:
Each of these books addresses the concept of creating and possessing a real "belief" in yourself and your potential for success. "The Magic of Thinking Big" is my personal favorite, although the book "Think and Grow Rich" runs a close second place for me.
When you strive for a goal, you can reach it with a lot of hard work. But when you believe that your goal will absolutely be achieved by you, call it "faith" if you will, then there is nothing that could stop you from achieving your hearts' desires.
As you gain levels of success in your business and life, you really should use those successes to strengthen your "belief" in yourself and your capabilities. At first, the "ownership of success" will be hard to accept. But, if you continuously apply your success to the foundations of your belief, you will eventually know in your heart-of-hearts that success is yours to possess.
Do Not Be A Quitter
After two years of failure online, many people will quit this online thing and declare to all of their friends and family that no one can succeed online. The declaration will be made as if to assure the listener that if the speaker could not do it, then no one can.
Let me assure you of one thing. If you try to find success online in the same way that the speaker did, then you too will surely fail. But if you pick a target, commit yourself to reaching for the target, invest yourself fully in achieving your goals, overcome all obstacles that will stand in your way, and finally, believe that success is yours to possess, then you will succeed online as many of us have already done and continue to do today. I will sign-off by swiping a book title from Zig Ziglar, "See you at the top."
About the Author:
Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Subscribe to:
Posts (Atom)