Are You Locked In Everlasting Ignorance?

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Copyright © 2008 Willie Crawford


Working with aspiring internet marketers for a dozen years has been both exhilarating and exasperating.

It's exhilarating to see someone, who just the previous month was struggling to make the rent payment, finally "get it" and start regularly selling something that the market loves.

It's exasperating to watch someone who "intellectually" understands how to build a successful online business, but for some reason won't do what they know that they should do. For some reason, they look at the obvious answers, say to themselves, "there must something else," and then keep on looking for other solutions.

When you ask these people why they're not building a list, offering that list what they tell them that they want, and building real relationships with members of that list, they respond with a look of bewilderment and contempt.

The real problem seems to be that they know what you know, but won't do what you are doing and tell them to do to... seemingly largely out of contempt, and a disbelief that it really can be that simple.

They are described perfectly by Herbert Spencer, when he said:

"There is a principle which is a bar against all information, which is proof against all arguments, and which cannot fail to keep a man in everlasting ignorance - that principle is contempt prior to investigation."

Contempt may actually seem like a rather strong word, but how else would you describe someone observing what you are doing, and obviously dismissing it as too simplistic.

They understand that it works for those who use it, but for someone as enlightened as they are, there must be something more advanced... something more complex.

So they keep look for the secret to online success, and smirk when they look at the "simpletons" who so willingly dismiss their right to contempt, and do what is proven to work.

This is of course not about anyone that you know personally. However, if you are around internet marketing long enough, you will encounter someone that this seems to describe perfectly.

At that point, please be kind. There is actually nothing that you can do for a man who chooses to stay locked in everlasting ignorance.


About the Author:
Willie Crawford is founder of The Internet Marketing Inner Circle and host of "Willie Crawford Teaches Real Internet Marketing," an internet-based radio show you'll find at http://BlogTalkRadio.com/WillieCrawford/ Visit Willie's show to learn how you can easily grow your email list by 1000 new subscribers within the next 30 days.