Other People's Stuff in Your Info Product

Article Presented by:
Copyright © 2008 Mark Silver


It was 1995 and there we were: me, my girlfriend of one year (who is now my wife), and my parents all snowed in at my parents' home. A blizzard had struck suddenly, and we were stuck in D.C. for an extra two days, unable to fly out. Unable to do anything, really, except be stuck together.

Luckily, we had a great time together. We shoveled snow, drank tea, and laughed a lot.

But, can you imagine if that had happened the year before on our very first date, when we didn't know each other at all? A first date snowed in for four days with your date and your parents?

Don't snow your clients in with your parents.

Bundling gifts from colleagues and friends

You're all ready to launch your new, first information product. Maybe you haven't been in business that long, or perhaps you just haven't yet accumulated a lot of materials, written, audio or otherwise, in your business.

And, your new, shiny product seems a little lonely. A little nekkid. Like it needs some company, or some clothing.

So, you reach out to friends, colleagues, people you respect, and have them contribute little bonus reports and such to help "beef it up," so-to-speak. But, is that really a good idea?

It's not about competition

Some teachers recommend against including OPS (other people's stuff) in your offers, because it draws attention away from you and... maybe those other people will get the client instead of you!

Uh... nice fodder for a panic attack. But let's not go there, okay? You can trust that people who purchased your product won't be lured away to other offers to your detriment. And if they are lured away, they will be grateful to you- and still be on your customer list.

But, chances are they won't go away. They purchased from you and very likely want more you!

And that's the real reason not to include OPS, not because of fear of competition.

My First Date with Holly

My first date with my wife was at Chloe's, a cafe in San Francisco's Noe Valley neighborhood. We had brunch. We found out about each other. Later, we took a walk and even got a little kissy-faced.

Can you imagine if I'd had my parents along? Or even friends?

There's a time for you and your new love to hang out with friends and family. In my experience, first dates are not one of those times.

It's a precious time for the two of you to get to know each other, maybe even share a kiss or two.

Follow me? When a new client buys something from you for the very first time, they are wanting to get to know you. They are entering your world, and they want to be there, in your world, with you.

Including bonuses from other people is a great thing, but hold back on the first date.

Still worried your poor infoproduct is looking a little emaciated? Doesn't it need more? Let's take a closer look.

Keys to Dressing Up Your Info Product Offer

You are enough. (Say it yourself: "I am enough.")

So you wrote a 20-page workbook? Maybe that's enough. Maybe you don't have to spruce it up with all kinds of extra ribbons and bows to "pad it out." Maybe less is less- and that's a good, digestible thing.

I once received an eight-page workbook on writing headlines and it was so useful, all by it's lonesome, that I've kept it and referred to it for years.

If you must, repeat content in other formats.

Wrote a workbook? So, get a microphone, or video camera, and record yourself guiding the reader through the exercises. Bingo, you've now got a multi-media product. If you do that, I recommend having an audience in front of you, rather just solo- even if it's just a handful of friends. They can be silent, but speaking to a real live person can bring out an energy in your voice that makes your recordings much more powerful for the listener.

Add OPS to more products, later.

Including Other People's Stuff is a great idea when it's not the first product someone would buy. If it's the second, or third, or more advanced offering, then that's a great time to put some OPS in.

For instance, in our community http://www.TheBusinessOasis.com, I actively promote other people's stuff, through interviews and links. Because members of the Business Oasis are already in our world, those links are resources, more friends hanging out with the gang. They don't disrupt the relationship because the connection isn't so fragile.

It's a great idea to get an information product out, no matter what kind of business you run. And, if it's the first offering ever, or even just the first in a series, make sure it's just you.

The best of my business to you and your business,

Mark Silver


About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

Understanding the Ultimate Power of Pay Per Click Campaign to Create Expired-Domain Fortunes

Article Presented by:
Copyright © 2008 John Khu


The ultimate power of a Pay per Click program to enhance the power and potential of an expired domain is undisputed and unquestioned. A PPC campaign is a well conceived program that helps you earn small income, apart from guiding a constant stream of expired domain traffic to your expired domain. However, the underlying principle of using a PPC program is still mysterious and suspenseful; it pays you a lot when you make an effort to learn all these secrets and hidden principles. A highly organized PPC campaign provides you a number of benefits and advantages to your expired domain name. Some of these advantages are:

a) It is possible for you to reach the right type of traffic when you use PPC; this program is very innovative in nature with its precise mechanism in reaching the right type of target and to convert them into a highly productive site visitor.

b) When someone conducts a detailed research for your product or service, you can term him or her as highly qualified and targeted; these visitors are the rarest type of surfers, who contribute to develop an excellent pool of traffic to your web site.

c) PPC always ensures that the person who visits your site will purchase some products or services.

d) PPC program is also quite useful in turning your web portal as a money making venture; an expired domain based web portal with an inbuilt capability to earn some money could be a potential money-spinner.

Along with the perceived benefits, PPC program also has many disadvantages like:

i) At times, a PPC campaign may go wrong and you may not get the desired results. Developers are still trying to refine and fine tune this technology and there may be improved versions of the system in the coming years.

ii) If you are not careful enough, the advertizing cost may go out of control. Thus, designing a perfect PPC program by selecting the right type of keywords is of paramount importance.

iii) Though, a PPC campaign is a viable exercise to create expired domain fortunes, it may work out to be very expensive, as bidding on important keywords could be an expensive process.

iv) Bidding on a particular keyword could be highly competitive as well

To save money and to conserve your precious monetary resources, you can create a bidding system on a related keyword with no current bid showing on it. You can stay on top of the search by simply monopolizing the traffic, and in such cases, you just need to pay a small amount per click.

Another thoughtful way to set up a good campaign to create expired domain fortunes is to develop meaningful landing pages that can derive highest rate of returns. Landing pages are mandatory for PPC campaign for visitors referred from other targeted click programs. You can also create a series of similar pages that lie within the main site or they can also be smaller or micro sites specifically designed and perfected for a PPC campaign.

The main goal of integrating landing pages is to convert site visitors into a definite sale. However, maintaining and managing landing pages needs both time and money and hard work to wait for the desired results. The best suggestion for you is to manage advertising and landing pages in a perfect synergy, empower and qualify the design aspects, and to urge the site visitor to take some action and create a targeted traffic link.


About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.

How To Add Immense Value To Your Expired Domain By Buying Expired Domain Traffic

Article Presented by:
Copyright © 2008 John Khu


Sensible expired domain traders always realize the immense value of expired domain traffic and they also understand how expired domain traffic can supplement the overall value of the domain in providing a premium value that eventually helps them in getting the best possible monetary gains. You can make your expired domains prosperous, richer and healthier, when you import and supplement additional traffic to your domain; quality links and an organic type of traffic can help your domain automatically add better value and a premium tag. An expired domain with a big list of quality traffic and inbound links could be a big asset to your domain trading business. However, to make your ambitions a big reality, you may wish to find a practical way to pool traffic and links to enrich the expired domain.

Now, the big question is how you propose to bring quality traffic to your web domain Expired domain traffic will not just come trickling down to your web domain. To make it happen, you will need to create a solid action plan that aims at making people come visiting your web domain. There are several strategies and techniques that help you add traffic and links to your web domain. Here are some of the proven strategies and methods that empower you to import better quality traffic to your expired domain:

Approach Number 1

Buying an expired domain that already has some amount of traffic and inbound links is a viable option. However, finding such a domain is actually a tough task because of the intensive competition surrounding that domain. To ensure that you are buying a good expired domain, you can request for an expired domain appraisal report from the owner. In many cases, an expired domain name may have little amount of traffic attached to it; under such a scenario, you will need to look and examine closely at the uniqueness and specialty of the domain.

Approach Number 2

This is a roundabout way of developing expired domain traffic that needs some amount of time and money. It is also quite tedious and complicated task to add traffic and links to your expired domain. Domain parking is possibly one of the easiest methods to bring good quality traffic to your expired domain. The most beneficial aspect of this approach is the low cost involved in the exercise. Web portals like Sedo.com offers cheaper domain parking services that also provide a simple web template to make your prospective visitors to click on the page and lead them to another web site.

Approach Number 3

However, the quality of traffic generated here is quite inferior and many search engines may never rate this type of traffic. To bring high quality expired-domain traffic to your domain, you may also wish to set up a well designed and well conceived web portal. When you promote your web portal in a systematic and organized manner, people will come flocking to visit your web site, by typing the actual URL on the address bar of the web site; this type of traffic is true and real and it is highly organic in its nature. An effective Pay per lead program is another additional and lucrative program that could be a potentially powerful formula to create domain traffic as well as a small amount of income.

Approach Number 4

If you are short of good quality traffic, you can even buy a pack of quality expired domain traffic from a seller. However, you are never sure of the inherent quality of traffic purchased by you. In many cases, it may not even work to your benefit and expectations.

Adding value to your domain by importing high quality expired domain traffic means:

Creating a premium web domain that carries a top of the class commercial rating.

Setting up a well coordinated business opportunity that can provide you lucrative gains.

Learn and understand the insider secrets of using the expired domain traffic to its fullest possible extent.


About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.

Are You A Dreaded Yo-yo Marketer?

Article Presented by:
Copyright © 2008 Willie Crawford


When I was a kid, one of my favorite toys was a yo-yo - a spinning disc on a string that could be set in suspended motion with the flick of a wrist, and then reeled back in with a twitch of the hand.

Playing with a yo-yo was lots of fun, and my childish imagination never caused me to wonder what it might feel like to "be a yo-yo."

Today, as I watch Internet marketers offering their customers product after product, I understand what it must feel like being a yo-yo, and I personally would HATE the feeling.

I hope that you're not a yo-yo marketer.

A yo-yo marketer is very skilled at, with just a simple email, sending his subscribers off spinning in a desired direction. He does this by telling them how and why a "product of the day" will make their lives "perfect."

A seasoned yo-yo marketer has also mastered that art of copywriting (and subliminal suggestion), so his messages are very enticing, and if he tells his list about products that can really help them, then he IS doing them a service.

The problem come in the fact that a yo-yo marketer sends the same customers/subscribers spinning off in many different directions. Before they can complete one course of action, he reels them back in with the flick of a wrist. Then he skillfully sends them off spinning in an entirely different direction.

The yo-yo marketer is often the affiliate marketer referred to as "a super affiliate" because he flings that yo-yo so skillfully that he does sell a lot of products.

The problem, again, is that he sells lots of different products to the SAME customers, and he sells them product after product before they can really get much use out of any of them.

What causes a person to evolve into a yo-yo marketer in the first place? Surely it's not evil intent.

Many people morph into yo-yo marketers purely for survival purposes. They sell products that are one-time sales, and so they constantly have to find new products to sell.

The yo-yo marketer's dilemma is that if he sells you something that actually works, and then stops trying to sell you something else long enough to allow you to fully USE what he JUST sold you, he is forced to either find lots of NEW customers or starve.

If you are a dreaded yo-yo marketer, your conscience should cause you to examine what you're doing. It will also cause all but the worst of psychopaths to start actually putting their customers' best interests first.

How do you do that without putting yourself out of business?

You offer your customers consumable services that they actually need to grow their businesses.

You offer your customers consumable products and services that they already know that they absolutely must have in order to stay in business.

Here are two quick examples:

1) A hosted shoppingcart system. If your customers sell multiple-products from the same or even different websites, then they will eventually need a shoppingcart system, and they will need this system for as long as they're in business. That's why you'll see savvy marketers offer systems like http://ProfitAutomation.com

A customer builds his online store, his affiliate program, his ad tracking, his autoresponders, and his mailing list management around that system. Once he has decided on a shoppingcart solution, he will continue to use it for YEARS.

If you are the person who pointed him to that shoppingcart solution, you'll earn commissions on that sale for years. As you're earning commissions, you'll also be helping rather than hampering your customers, since you won't be "yo-yoing" them.

2) A video submission service, an article submission service, a press release submission service - or how about an all-in-one submission service that allows your customers to submit articles, press releases, videos, and podcasts... all from one automated intuitive software.

Your customers already know that they need to be using these media outlets to drive traffic, subscribers, and sales. They also know that it's impossible to manually submit to enough different places to achieve any noteworthy results.

By showing your customer an automated submission service like http://EasyPushButtonTraffic.info you honestly provide them with a needed service (rather than side-tracking them as most Internet marketing product launches do) and you earn a nice residual income.

With both of the services mentioned above, your customers will stay for a very long time because the products deliver RESULTS, and they can see how these products contribute directly to their businesses' growth.

Actually, if you are serving webmasters and online businesses, they will need BOTH of the above services. That means that you can easily set up the "famed" multiple-streams-of-income.

If you wanted to add a third income stream, you'd perhaps point them to the best coaching/mentoring available. For many of your clients, that would equate to a membership in The Internet Marketing Inner Circle. Since a TIMIC membership also offers a residual income, you would have set yourself up for a THIRD residual income stream while honestly looking out for your customers' best interests.

TIMIC is at: http://TIMIC.ORG

You do NOT have to be a yo-yo marketer unless you just choose to be. The beauty of not being a yo-yo marketer, and offering your customers product like the ones above, is that you "need" fewer subscribers and customers.

You are no longer forced to constantly try to get more and more subscribers since you are not killing off the ones that you have... as yo-yo marketers often do.

By now, you see the insanity of being a yo-yo marketer. If you have been doing yo-yo marketing, you also probably feel slight pangs of guilt. You don't need to feel guilty, because you didn't know better previously. Now you just need to stop being a yo-yo marketer.


About the Author:
Willie Crawford has been marketing goods and services over the internet for 12 years. During that time, he has written over 1100 articles. Recently he has added multi-media and more press release to his marketing mix, with very impressive results. Willie uses and highly recommends Easy Pushbutton Traffic at: http://EasyPushButtonTraffic.info

Successful SEO Begins With Keyword Research and Analytics

Article Presented by:
Copyright © 2008 Bill Platt


Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.

In my years of helping online marketers promote their businesses, I have seen business models that seemed to have all of the elements necessary to ensure great success. And unfortunately, I have seen many of these perfect business models fail miserably, because their owners failed to honor their business with a realistic promotional plan.

Putting The Cart Before The Horse

When people begin to promote their new business, this is where most people begin to err.

Just recently, I spoke with an individual who started a business in a pretty competitive field. I don't view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.

The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business! He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.

His "backwards" approach has left him with only $500 in his budget, with little hope for his future. He now emails me 4-5 times a week, always in a state of utter panic for the prospect of his future. All I can tell him is to be patient, since he has to learn how to "bootstrap" his way to success, now that he has no budget left to build strong and fast.

Test Your Copy First

Search Engine Optimization should "never" be a business' first step in the promotion process. Although SEO can bring great rewards, it can also be very expensive to implement. Look at it this way. What good is search optimization if you have optimized for the wrong keywords?

The first step in the promotion of any business should be focused on attracting potential customers to one's website.

The marketer needs to put human eyeballs on the website, so that they can test and tweak their sales copy for greater sales conversion.

Until a website has seen several hundred visitors, the sales copy should not be changed or tweaked. Sales copy should always be tested against a large statistical group of visitors, in order to ensure that the copy is given a fair and realistic test.

If the online marketer has a bit more money to start the process, often the best spent money will be to hire a professional copywriter to write the sales copy for the website. Professional copywriters have a skill, and that skill is to create the words that will drive people to buy what you are selling.

"Test Traffic" Is Important To The Process

Most Internet Marketing newbies are still focused on getting those first few hundred visitors to their websites.

At this point, there are systems like Link Referral, Traffic Swarm and Traffic And Subscribers that can help the new business owner bring in a bit of traffic to their website. In a test with Link Referral, I am seeing 400 visitors per month. The neat thing about systems like these is that other members will review your website and offer good advice on how to improve your website, if necessary. Membership is free for all three systems, with an option for paid upgrades.

The Law Of Attraction

While the traffic exchange systems mentioned above can send some traffic to your website, you are not going to get rich participating in those systems.

Once you have positioned your website to convert visitors to buyers, it is time to start attracting a larger number of visitors (potential customers) to your website.

There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Click Advertising.

Article Marketing

Mark Silver recently produced an exceptional home study course about writing articles that will help you be much more successful in your article marketing activities (http://thephantomwriters.com/heartofarticlemarketing).

Just last week, a friend of mine told me that he has not promoted his website in over a year, yet he noticed that his website has a steady stream of traffic to it, from the three-dozen articles that he wrote and distributed in 2006 and 2007. He said that his ebook continues to produce new sales each and every month, and the only thing he can really attribute those continuing sales to is the articles that are available on the Internet that are promoting his website and ebook.

Article marketing, in and of itself, is a promotional tool that will allow a marketer to bring regular visitors to his or her website, and if the website does its job well, then the website will be able to convert those visitors to buyers. This is important, because all businesses need money coming into a website early, to ensure that the business can survive financially, until the long-term "recipe for profit" can be found and duplicated reliably.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Adwords, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor, and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.

Keyword research, utilizing systems like Word Tracker, or my favorite, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

By utilizing Google Analytics or Yahoo's Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer's sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which "keywords" will bring people into a website and help convert those visitors into customers.

Essential SEO Knowledge

What one must keep in mind is that some keywords will deliver visitors who will never buy, while other keywords will deliver visitors who are extremely likely to buy. This one paragraph holds within it the secret to a successful SEO strategy. This is the essential knowledge that a marketer should have, before engaging in any Search Engine Optimization campaign.

Like I said previously in this article, "Although SEO can bring great rewards, it can also be very expensive to implement."

If you are going to spend a lot of money to optimize your website for the search engines, doesn't it make much more sense to target the keywords that will actually help you to earn back your investment?

The Backwards Thinking

The backwards thinking I referred to in the beginning of this article was the idea that many people put SEO in front of their keyword research, keyword tracking and keyword conversion statistics.

An industry I like to pick on is the travel industry. In order to rank well for the solitary keyword "travel" in the search engines will require an astronomical SEO budget. But most people seeking travel information are looking for something just a bit more specific, like: Disney vacations, Hawaii vacations, and European travel.

So long as a keyword has been proven to convert visitors and sales, then it makes sense to optimize for that keyword. But you will never truly know which keywords will convert visitors and sales, until you have invested some of your budget into pay-per-click advertising and traffic analysis.

Once the necessary "keyword" knowledge is in hand, then the marketer can make an investment into search engine optimization for those keywords that can actually make them money, and with good SEO deployment, the marketer can find that they can actually capture a lot of the search engine traffic for specific keywords through the search engines' free listings.




About the Author:
Bill Platt has offered article marketing services on the Internet since 2001 at http://www.thePhantomWriters.com - As an extension of his article marketing service, he has developed a process he refers to as "Karma SEO". After two years of testing his Karma SEO philosophy, Bill has reached an understanding of how he can finally offer Pay-For-Performance SEO Services. Learn more at: http://www.LinksAndTraffic.com/seo-services/search-marketing.html
We don't have to pay Google for traffic... They give it to US for FREE!

Hate Squeeze Pages? A PDF Popup Is More Polite

Article Presented by:
Copyright © 2008 Willie Crawford


"The money's in the list." That's what we've all been taught in the Internet marketing niche. To many that translates into "you really, really need to focus on building your list."

Unfortunately, for many that means "doing whatever it takes to force, trick, or bribe people onto your list."

I'm not knocking list-building. I have a database of WAY over half-a-million (across numerous niches).

Experience has taught me that it's not really about list-building though.

It's about relationship building. Internet marketers know that many people HATE being "squeezed" in order to get a free gift. They know that people don't want to be forced to joint their list in order to read an ebook, or in many cases even to read a sales page. That's what the squeeze page often forces upon website visitors though.

Incase you're not familiar with squeeze pages, a squeeze page is a page that a prospect is driven to, and then, in order to get past that page they have to subscribe to a list.

Perhaps they read about a really great free ebook, video or audio. They arrive at the website salivating for this great freebie that they've read about, and when they get there they're told that they have to join some newsletter that they're not sure that they want - as a condition to get what they really want.

To many marketers it's a fair trade. However, it starts the relationship off on a contentious footing.

Perhaps they were told about a seminar or tele-class, and when they arrived at the webpage to get more details, they have to fill in a subscribe form before they can even read the details of the event.

Yes, those who really want the information, will fill out the form in order to get past the page, and many believe that those willing to "jump through hoops" are better qualified. Testing backs that line of thinking up.

Those who use these squeeze pages understand that most people don't buy on the first visit. Without a way to remind them of who you are, they'll probably never return to your webpage. So, in order to be able to follow-up with that visitor, they force the visitor to join an email list.

In some places, I've been using a much gentler approach, with outstanding results. I offer my website visitors a free PDF that delivers tremendous value. After they've read the pdf and benefited from our association, I then invite them to subscribe to my ezine to get more great information.

I let the proven value of my product "sell" the prospect on joining my list. That not only turns them into a new "list member," it often turns them into a raving fan.

Reports that I've given away recently using this model cover topics such as:

How to Drive More Traffic to Your YouTube Videos

How to Become An Ecommerce Consultant To Offline Businesses

How to Get 1000 Subscribers In The Next 30 Days

How to Actually Generate Residual Income - Experience Shared By Those Actually Doing It

How To Market Yourself On Social Networking Sites

I've actually created about 2 dozen ebooks that use this strategy, and I offer them in numerous niches.

The way my gentler system works is that after they've read my free ebook, when they close it they get a popup requesting that they join my list.

The popup contains my standard subscribe form that feeds right into my autoresponders. A very large number of people fill in these forms and join my lists everyday.

Since they voluntarily joined my list, instead of being squeezed into doing it, we start the relationship off on friendlier terms, and provided I deliver quality information, they stay longer.

You can see a video demonstration of how I set my PDF's up at: http://HowToAddAPDFPopup.com

I still have squeeze pages on many sites, but as I watch the results from this process, I'm beginning to see that it's a much more productive approach.

It respects the future subscriber more.

It doesn't force people on your list who don't want to be there and can't wait to get off of it.

You don't get your database polluted with fake email addresses, or email addresses that are never checked.

Think about it. If you hate being "squeezed" should you really be doing it to your new clients?


About the Author:
Willie Crawford has been teaching proven effective internet marketing techniques for 12 years. To learn more of Willie's tactics and tips, just drop by his frequently updated blog at: http://WillieCrawford.com/blog/

Why Domain Name Appraisal Is So Important?

Article Presented by:
Copyright © 2008 John Khu


People who are looking to buy an expired domain always demand to know the past history of the domain, how it performed on the web and its traffic. In fact, they want know everything about the domain before committing to make the purchasing decision. They may never buy an expired domain name from you, unless you show that the domains that they are purchasing from you are worth their hard earned money. In this regard, you may need to establish the commercial viability of a particular expired domain by providing a comprehensive expired domain appraisal report to your prospective buyer.

There are several reasons why you should seek an appraisal report on a particular expired domain. Here are some of the reasons why you should seek an appraising report for your expired domain name:

To see if the expired domain in question has any real value

To see if the expired domain can provide any commercial gains to the prospective buyer.

To impress your prospective client about the domain

Apart from these reasons, there are several other important reasons that need you to create an expired domain appraisal report:

Domain name appraisal studies are almost free of cost and a number of services offer this service. You can use a good one to appraise your expired domains.

Some of the expired domains that you ignore may be potential money spinners. Hence, you may need to get a detailed appraisal study carried out on all good looking expired domains. Never let a good domain slip away from your hand, just because you did not carry out an appraisal study on it.

It is easy to convince a potential buyer on the commercial viability of an expired domain with a ready made appraisal report. If you can show that your expired domain can help the buyer in a number of ways, then it is possible that you can ask for a better price from your customer.

An expired domain appraisal report is a guide to your domain. It can divulge a lot of information about your domain like previous ranking, possible traffic rate, incoming links, the type of web site, products or services sold there and the page ranking on major search engines.

An appraisal report on an expired domain also provides you an idea whether to place an auction on the said domain or not. Many times, we may waste our time by placing bid on a number of disappointing names that are inconsequential and a waste of time.

Major expired domain traders ensure that appraisal report is available for every type of expired domain names. In fact, every expired domain that they sell to their customers comes packaged with a comprehensive appraisal report. In this way, a prospective buyer will know whether to buy an expired domain or not. An appraisal report for an expired domain is just like a mirror that reflects the basic characters of a web domain.


About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.