Several Ways to Optimize and Tweak Your Expired Domains

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Copyright © 2008 John Khu


Trading and dealing with expired domains offers several opportunities to make decent income online. It is no wonder people call this business as online realty because of its exciting business concept. Talking about expired domain business is just like dealing with those premium properties in a big city filled to brim with fiercely competing realtors. Experienced realtors have the habit of promoting and advertizing their premium properties in an efficient manner so as to make them saleable at equally premium prices. Expired domain industry is almost similar to a real estate industry where you will be competing with thousands of competitors to sell your expired domain names.

Along with those magnificent expired domains and their superb opportunities, you can also use the exciting search engine marketing techniques to optimize and tweak your expired domain names as well. Right now, every domain marketer has a limited availability of 21 top level domain names to choose from; .com, .net, .biz, .org and .info are some of the most famous top level domains in the expired domain name industry.

Expired domain traders choose to buy domain names that can yield better online profits. However, buying such domains could be a lucky affair because of the uncertainties and imponderables involved in the business. Keyword enriched domain names are the most desirable names that can offer you a number of benefits while combining a newly purchased domain name with an efficient search engine optimization (SEO) technique will help you launch the domain to very high search engine ranking.

All search engines simply love and adore keyword rich domain names because seeking to find a precise keyword in a domain seems to a very firm indicator of the domain

's usefulness and relevance to a search command. When you flip your expired domains by making them relevant to search engines and later supplement high quality inbound traffic and links, then it is possible to sell your domains at a very high and premium price.

Simply speaking, keyword enriched domain names and the actual URL paths may not relate to each other. But careful tweaking of these parameters will help you achieve better organic ranking on top search engines like Yahoo and Google.

For example: When you search for keywords like "fresh flowers" on the major search engines, you may reach

www.proflowers.com on both Yahoo and Google, both returning the top raking for the site. Obviously, there is a visible tweak carried out here to make the site appear on top of the search engines.

If you own non-keyword optimized expired domains, you can still tweak it for better rankings by supplementing a number of keyword enriched page names. For example, a simple search on Google for search words. "Diabetes cure" will take you to pages like

http://www.diabetes.co.uk/Diabetes-Cure.html or http://www.diabetes.org/for-parents-and-kids/what-is-diabetes/cure.jsp

Incidentally, both of these pages sit on top of the search engines to reach prospective customers within no time. Using these techniques, you can build an inventory of highly useful expired domains that can provide you a chance to earn very decent income. Let us assume that you have plans to build an inventory of expired domain names over a niche keyword like "fresh flowers". It is easy to find useful domains centering on this keyword. Some of the useful keywords could be:

Fresh garden flowers

Fresh annual flowers

Fresh roses

Fresh flower boutique

The major benefit of enriching your expired domains with useful keywords is the branding ability and capacity to reach top of major search engines.


About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.