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Copyright © 2009 Cathy Q
Auto responders are a powerful marketing tool, saving you time and bringing you money. Mailers are one of the ways you can use this tool to its fullest potential. Firstly choose a reliable auto responder and know that not all auto responders are the same.
What is a mailer? It is a sequence of messages set up to sell a product or service. They are a series of messages sent to your list at timed intervals. A good timed interval for information about a product or opportunity is about 7-10 days on a daily basis. This would be to leads/prospects that need more information.
Another mailer can be set up for your newsletter list (subscribers) This should be information on a certain product/service that will be useful to them. Remember your newsletter list is your most valuable one. Always make sure that you offer them information on products and services that they can really use. Treat your subscribers like the loyal readers they are. Another way of timing for this type of information is to send 1 then another 2-3 days later another after a week.
Mailers to your customer list can be very profitable. This is called backend selling. It is most important when you sell a product to follow up with your customer. Your first mailer will be your thank you note, within 24 hours of purchase. It would be thanking your customer for their purchase and asking them to contact you should they have any help. You can also refer to them to your FAQ page, for further assistance. In 1 week you can check up with your customer and this time you can include a flyer or note about a useful related product. You can also offer a special discounted price.
Who are you sending these messages to? You will be sending them to prospective clients/leads/customers. A word of caution, never send messages to anyone on a random basis. This is Spam and can get you into more trouble than you can ever imagine. Always send to your opt in list, those who have specifically asked to get information and emails from you, or your established customers.
Mailers are very effective tools for closing the sale, and getting repeat sales. They are simple to set up; save you time and can make you a lot of extra sales when set up correctly. With these points you have the means to utilize a powerful tool, which will continue to make you money.
About the Author:
Cathy Q is a professional writer and publisher of the A-Y-B Internet marketing newsletter. For more information on this tactic and many others please visit http://a-y-b.com/
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