Copyright © 2009 Alan Cheng
Create information products to solve people's problems is one of the most profitable and easiest online business to be in. It's much cheaper than setting up a traditional brick and mortar business, there's no inventory to keep and you make 100% of what you sell. Here's a business plan of how to get into this online business.
1. What Information Products To Sell?
Instead of creating information products to sell in different niches, you need to focus on one niche. Make a decision on what niche you want to build your business on before proceeding further.
For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc...
2. Getting the Ideas
Read and study your niche every chance you get. Go to forums and understand what problems people are having. Read magazines and newspapers see what topics are related to your niche.
Regularly make a list of ideas and choose the best one to start working on when it's time to create a new information product.
3. Create The Information Product
Buy an ebook from your competitors and see how it's laid out and the topics that are written.
Do some research and start writing your information product. Make it something you're proud to sell. You can hire a ghostwriter to do this task for you later on after you see how the business works.
Alternatively, you can hire a ghostwriter right away if you absolutely hate writing and don't have the time for it.
4. Packaging
This is what makes your information product sell since people buy based on the packaging. This means the design of your website needs to look professional and your sales copy needs to be convincing and mouth-watering.
If you have no experience in writing sales copy and if you're not good at creating graphics, get them outsourced. This is a must!
Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service which includes the sales letter and website design.
5. Getting Traffic
Once your product is ready, it's time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.
Write 10 good articles related to your information product. Again, if you don't like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines. Articles are excellent in increasing your exposure and improve your search engine rankings.
Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.
Offer valuable advice and don't advertise your information product with your comments. Just have a link to your website. This will enable you to "steal" some of the traffic from other websites.
Use pay per click advertising such as Google Adwords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.
Be careful and calculate how much you can afford to spend. If there are not many sales, then tweak your sales copy.
6. Create an Affiliate Program
Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for 50% commission.
7. Collect Your Contacts
Always collect email addresses with everyone who comes in contact with you which includes visitors to your website who signed up for your newsletter, your affiliates and of course your customers.
8. Repeat
Repeat the whole process with a new information product focusing on the same niche, for example "self help".
Once you've created the information product, you can now email your list. The prospects and customers will buy this product from you if the previous one was good. Affiliates will want to promote your new product to earn more commissions.
The more information products you create, the bigger your 3 lists will get. After launching several information products you'll find that you have a list of a few thousand.
Sending an email to your list telling them about your new information product could produce thousands of dollars immediately without doing any promotion of your own.
If you sold an information product for $37 and 1,000 members of your list bought from you, that's $37,000 you'll make instantly. Don't forget that your product will continue to sell as long as your website is online. The crucial success factor is the professional ghostwriter you chose to hire that can deliver quality and on time.
About the Author:
Download the report "Build Your Own Business Using Information Products" at create information products. Alan Cheng is a professional writer at http://www.bestinstantsites.com/ If you want to outsource your information product creation, hire a ghostwriter at Best Instant Sites.
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