Article Presented by:
Copyright © 2008 John Khu
As a newbie and fresher to the expired domain industry, you may commit plenty of mistakes and blunders until you read, learn and understand the basic aspects and principles of expired domain industry.
The first mistake that every one of us invariably make is to buy expired domain names that are useless and devoid of any real quality. Rarely will you be able to buy a great-expired domain for a very low price and later sell it at an exorbitant cost; in fact, you may even loose your hard-earned money by buying inconsequential expired domains and subsequently sell them at very low selling prices. There are many instances, when you will buy a series of domains expired, which others are not even ready to touch with a bargepole.
These are all quite common mistakes and blunders that a new and fresh expired domains dealer will unknowingly do and commit. It is quite common too! As an expired domain name trader, your sole aim must focus at buying great domains at reasonable prices and later use the purchased domains to make money and a residual stream of passive income.
Here are some ideas and practical suggestions that will help you buy good expired domains:
Get out of comfort zone and start working: Most of us always believe in only good things and we never try to look at the bad part them. More often, we also like to remain in our comfort zone, by believing that expired domain name can provide us an unlimited income. Get out of that ugly comfort zone and try to understand what an expired domain industry really is. Neglect and ignore all those myths that surround the expired domain name industry. Instead, focus on the possible disadvantages and negativities of the industry. Go to an internet forum on expired domain names and start learning more about expired domain names. When you learn more about expired domain name industry, you will be saving both time and money.
What do I want to do with the expired domain names? What exactly do you need from this challenging industry? Are you just looking for a good domain and sell it for a small profit? Are you searching to find a great domain with plenty of traffic and inbound links? These are some of the simple questions and queries that will help you establish your presence in the industry.
Am I ready to spend some money appraising expired domain names? Appraisal is one of the most critical aspects of expired domain industry. A good appraisal report will inform whether the expired domain name that you wish to buy is really good or not. An appraisal report is an invaluable document that gives a series of very vital and sensitive data about a particular expired domain name.
Expired domain name industry can provide you an excellent opportunity to earn some decent income. However, you will need to know the industry inside-out, so that you will not waste your time and money by committing avoidable blunders and mistakes. The most favorable approach to pursue this business is to empower yourself with the latest knowledge and skills of the industry.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
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I will seek to answer those questions here, as well as to provide a Day Planner to enable the new online entrepreneur to navigate the maze of building a successful online business. When I find great advice by other writers, I will include that information as well. --- Clinton Douglas IV, Founder of Vasrue.com |
Friday, May 9, 2008
Wednesday, May 7, 2008
Why Giving Clients More Choices Means They'll Never Buy
Article Presented by:
Copyright © 2008 Mark Silver
You're really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it.
So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options.
And no one's buying. Is it your marketing? Or your menu?
A child with no ice cream.
Hot summer day. Cool ice cream shop. An eager child. The sign says '37 flavors.'
What happens next? That's right- you sit there while this little cherub thinks, and wonders, and decides, and goes back and forth wondering which flavor of ice cream to get.
Either that, or he just ignores all the many flavors and gets the old-standby: chocolate, with sprinkles.
What are choices?
Choices are where we express power. By making a choice, you're expressing how you'd like things to be. This requires a certain confidence and clarity.
Add to this problem the fact that most of us in Western culture have had our imagination squashed out of us. In school, in jobs, we're taught to regurgitate what we're told, to maneuver through multiple-choice tests, and to pick our path from limited options.
This may seem like a bad thing, and it can certainly be painful if someone is limiting your options in an artificial manner. But the truth is that your clients like limits.
Huh? That's nutty- they don't want limits, they want to get past the limits of the problem they are facing.
Well, sure, that's true. They do want to solve their problem and keep moving. But, when faced with a problem, a problem they can't solve, do you think they are feeling much clarity or confidence in their heart?
Probably not. And yet, what are the two main qualities that are needed to make a choice? Clarity and confidence.
Hmmm... do you see the same problem I see?
Limiting choices creates more safety.
Don't give your clients a menu of ten different options, even if they are similar to one another. As Henry Ford said, "They can have the Model T in any color they want, as long as it's black."
Ol' Henry set that up to keep his costs down in the assembly line factories he had. However, this principle applies even more strongly to businesses in the limitless choice world of seventy million Google results.
By limiting choice for your clients, they only have to muster up enough confidence and clarity to do one thing- hire you, instead of having to wend their way through all 37 flavors of your offers.
It works. But isn't it kinda boring to just have one or two offers? What happens to the creativity in your business? And how do you handle different types of clients?
Hold on to your ice cream cone. I've got some ideas for you.
Keys to Dishing out the Options.
Limit the recommended intro offers.
If you have one or two specific offers where you recommend beginners start, that's the place to send'em. Foundational offerings that cover the basics, and begin to walk them into your world.
Create a gazillion offers, but understand the sequence.
If you have a hundred offers, that's great. But then organize them in some kind of a sequence, at least for the first few. Understand how one of your offers links to the next links to the next.
Now, your clients' progress won't always be linear, and so you don't have to put all one hundred offers in sequence. There will come a point where, through the help they've received from you and elsewhere, that they regain some of their lost confidence and clarity, which will give them greater decision-making ability.
Plus, after they've done the first two or three offers, they'll have more familiarity with what you do, and how you do it, so it will be easier to choose from many offers.
For custom consulting, still limit your offers.
When you are quoting out a custom consulting project to someone, you still don't want to overwhelm them with options. The same lack of clarity and confidence applies to these decision-makers, no matter how sharply they're dressed.
By setting one or two options in front of them, you're showing your own expertise and confidence, and that is one more bit of trust they will have in you.
Although it's tempting to want to create a groaning board table full of all kinds of delicious offers, it will lose you clients. Instead, limit their choices, and watch them happily walk out with your chocolate ice cream cone.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
Copyright © 2008 Mark Silver
You're really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it.
So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options.
And no one's buying. Is it your marketing? Or your menu?
A child with no ice cream.
Hot summer day. Cool ice cream shop. An eager child. The sign says '37 flavors.'
What happens next? That's right- you sit there while this little cherub thinks, and wonders, and decides, and goes back and forth wondering which flavor of ice cream to get.
Either that, or he just ignores all the many flavors and gets the old-standby: chocolate, with sprinkles.
What are choices?
Choices are where we express power. By making a choice, you're expressing how you'd like things to be. This requires a certain confidence and clarity.
Add to this problem the fact that most of us in Western culture have had our imagination squashed out of us. In school, in jobs, we're taught to regurgitate what we're told, to maneuver through multiple-choice tests, and to pick our path from limited options.
This may seem like a bad thing, and it can certainly be painful if someone is limiting your options in an artificial manner. But the truth is that your clients like limits.
Huh? That's nutty- they don't want limits, they want to get past the limits of the problem they are facing.
Well, sure, that's true. They do want to solve their problem and keep moving. But, when faced with a problem, a problem they can't solve, do you think they are feeling much clarity or confidence in their heart?
Probably not. And yet, what are the two main qualities that are needed to make a choice? Clarity and confidence.
Hmmm... do you see the same problem I see?
Limiting choices creates more safety.
Don't give your clients a menu of ten different options, even if they are similar to one another. As Henry Ford said, "They can have the Model T in any color they want, as long as it's black."
Ol' Henry set that up to keep his costs down in the assembly line factories he had. However, this principle applies even more strongly to businesses in the limitless choice world of seventy million Google results.
By limiting choice for your clients, they only have to muster up enough confidence and clarity to do one thing- hire you, instead of having to wend their way through all 37 flavors of your offers.
It works. But isn't it kinda boring to just have one or two offers? What happens to the creativity in your business? And how do you handle different types of clients?
Hold on to your ice cream cone. I've got some ideas for you.
Keys to Dishing out the Options.
If you have one or two specific offers where you recommend beginners start, that's the place to send'em. Foundational offerings that cover the basics, and begin to walk them into your world.
If you have a hundred offers, that's great. But then organize them in some kind of a sequence, at least for the first few. Understand how one of your offers links to the next links to the next.
Now, your clients' progress won't always be linear, and so you don't have to put all one hundred offers in sequence. There will come a point where, through the help they've received from you and elsewhere, that they regain some of their lost confidence and clarity, which will give them greater decision-making ability.
Plus, after they've done the first two or three offers, they'll have more familiarity with what you do, and how you do it, so it will be easier to choose from many offers.
When you are quoting out a custom consulting project to someone, you still don't want to overwhelm them with options. The same lack of clarity and confidence applies to these decision-makers, no matter how sharply they're dressed.
By setting one or two options in front of them, you're showing your own expertise and confidence, and that is one more bit of trust they will have in you.
Although it's tempting to want to create a groaning board table full of all kinds of delicious offers, it will lose you clients. Instead, limit their choices, and watch them happily walk out with your chocolate ice cream cone.
The best to you and your business,
Mark Silver
About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
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