How Traffic Exchanges Work: A Short Review

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Copyright © 2008 Elizabeth Adams


Successful internet marketers use various tools to assist web surfers find their web pages. Blogs, article submissions, traffic exchanges--these are just a few tools in the marketer's tool kit. This article will present an overview of how traffic exchanges work.

We all want to maximize traffic to our web sites. There is a large body of web surfers who participate in traffic exchanges in order to do just that. You can guide thousands of new visitors to your targeted web pages by participating in such exchanges.

After registering with a traffic exchange, members can surf the exchange's network. Network members exchange views of ads promoting their pages, products, or services.

Depending on the exchange type, exchange members are able to create banner ads that will be displayed on the exchange network. Members can also list web page URLs that will cause entire web pages to be displayed over the network.

Normally, in order for a member's ads or pages to be shown to other network members, the member must first surf the exchange. After logging onto the exchange, a member begins to earn "credits" for viewing the pages broadcast by the exchange service. The page displays will include the ads or pages of other members. The "credits" earned "pay" for the display of a member's ads and pages over the network.

If you are an exchange member, another member clicking your banner ad will be taken to the web page of your choice: each ad is associated with a target URL. If the exchange is displaying your web page instead of a banner, another member can "stop" or "pause" the display to fully explore your page.

In the discussion so far, a member's ads and URLs are shown to members registered on the same exchange network. Belonging to multiple exchanges can dramatically increase the number of potential visitors to targeted web pages. As an example, if each exchange has 10,000 members, registering with 10 such exchanges would then cause ads and pages to be shown to 100,000 individuals. The odds of getting a click on an ad or a stop/pause on your web page increases dramatically.

The basic operation of a traffic exchange is not difficult to understand, "You look at my ads and I'll look at yours." Traffic exchanges can help guide more visitors to specific web pages. The targeted web pages can be designed to contain interesting content, offer a service, or sell a product.


About the Author:
Elizabeth Adams learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get "Great Headlines — Instantly" today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines, or learn more about traffic exchanges, also on her website.